5 weeks ago
Senior Associate, Consumer Communications
Ro
New York City, NY (Hybrid)Full time$92K/yr – $111K/yr
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Senior Associate, Consumer Communications
New York City, NY (Hybrid)
$92K/yr – $111K/yrSenior Level3+ years expFull time
Posted 5 weeks ago
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Job Summary
Own consumer PR by turning Ro product stories into media moments while aligning cross-functionally with Comms, Growth, and Brand to stay in step with company priorities.
- Media sourcing and pitching: surface differentiators, craft pitches, and vet opportunities for earned coverage.
- Storytelling and training: translate expert knowledge into digestible commentary and support internal media training.
- Trend tracking and measurement: monitor industry developments and track earned results using Impact and Google Analytics to guide coverage decisions.
Job Description
Responsibilities
- Support Ro’s always-on media engagement program by writing thoughtful pitches centered around Ro’s products and services
- Collaborate with members across Ro’s Comms, Growth and Brand teams to make sure consumer PR efforts are in line with company priorities
- Serve as eyes and ears to help source stories across Ro, understanding the differentiators of Ro’s products and services and mining for story ideas
- Track industry trends and developments relevant to Ro and its products and make recommendations for how to insert Ro into the conversation
- Brainstorm ideas and strategies for media coverage
- Help subject-matter experts turn their knowledge into digestible expert commentary and support internal media training efforts
- Vet inbound media opportunities and make recommendations for engagement
- Support the development and promotion of Ro insight surveys and clinical research
- Research data points to help drive storytelling efforts
- Collaborate closely with Ro’s PR agencies, helping to manage action items
- Work cross-functionally to tackle open-ended questions impacting announcements and initiatives
- Draft backgrounders for media interviews and agency briefs
- Track and update results from earned consumer opportunities including monitoring our affiliate network (Impact) and Google Analytics
- Keep close tabs on product updates and timelines across Ro’s verticals in fertility, sexual health, skincare and weight management
- Manage various media lists and trackers
Ro
3.0 Glassdoor
Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients, including one in every county in the United States, and in 98% of primary care deserts.
Founded in 2017
New York, New York, USA
1.3K employees (99 in marketing)
45% recommend to a friend
44% CEO approval
Traffic Signals
Monthly Visitors
6.3M
Monthly Google Ads Budget
$1.4M
Traffic Source Mix
Search
40.3%
Direct
44.3%
Referral
6.2%
Social
4%
Paid
5%
Headcount Trend
Current headcount: ~1.3K
Marketing Team
Marketing Team Size
64 (5% of company)
Median Career Experience
9 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Giselle Guerrero
VP, Brand and Creative
At the company for 1 year 5 months
Jay Sullivan
VP, Growth and Marketing
At the company for 4 years 11 months
Alexandra Barnardo
Senior Director of Product Marketing
At the company for 5 years 2 months
Becca Ventura
Assistant Manager of Lifecycle Marketing Operations
At the company for 1 year
Funding
Total Funding
$1B
Last Raise
$150M
Series Unknown, 4 years ago
Funding History
- Feb 2022Series Unknown • $150M
- Mar 2021Series D • $500M
- Jul 2020Series C • $200M