4 weeks ago
Director of Product Marketing
Pair Team
USA (Remote)Full time$180K/yr – $200K/yr
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Director of Product Marketing
USA (Remote)
$180K/yr – $200K/yrDirector/Executive6+ years expFull time
Posted 4 weeks ago
Job Summary
Own audience segmentation, patient messaging, and go-to-market for new features across Medicaid and Medicare, shaping a unified patient language and end-to-end journey.
- Translate insights into clear positioning and narratives
- Lead go-to-market for new patient-facing features
- Collaborate with product, design, and marketing to optimize activation and retention
Job Description
Responsibilities
- Build a deep, continuously refreshed understanding of our patients and members across Medicaid and Medicare — who they are, what they need, and what moves them to enroll, engage, and stay.
- Own audience segmentation and voice-of-patient research, both qualitative and quantitative, and synthesize it into clear, actionable insight the whole company can use.
- Track the competitive and category landscape and translate it into how we position and differentiate.
- Own Pair Team’s patient-facing positioning and value propositions across service lines, and the message architecture that paid media, brand, the care team, and our AI care advocate all draw from as a single source of truth.
- Craft messaging that resonates with real people — clear, human, and tested — and the narratives that make Pair Team easy to choose and easy to trust.
- Develop messaging and packaging for new audiences, programs, and markets as we expand.
- Own and elevate the patient journey end to end — welcome kits, onboarding, after-visit communications, and re-engagement — so more patients activate and stay engaged.
- Design lifecycle and member-communication programs across channels, partnering with Care and Operations to make every touchpoint feel personal and supportive.
- Treat activation and retention as products to be improved, not one-off campaigns to be run.
- Serve as the two-way bridge between product and patient: translate Flora (our AI care advocate), Arc, and patient-facing experiences into clear patient language and assets.
Requirements
- 6+ years in product or lifecycle marketing, including direct ownership of positioning, messaging, and go-to-market for a product or service.
- A proven track record of turning customer or audience insight into positioning and messaging that measurably moved conversion, activation, or retention.
- Strong qualitative and quantitative research skills — audience research, segmentation, and message testing — and the ability to synthesize them into a clear narrative.
- Excellent writing and storytelling; you can make complex things simple and write for real people, not just buyers.
- Experience partnering closely with product and design to shape a roadmap and launch new features or experiences.
- Comfort with data and measurement — funnel metrics, A/B testing, and cohort and retention thinking — and fluency partnering with analytics.
- Experience operating in early-stage, high-growth environments with high ambiguity, minimal process, and direct accountability for outcomes.
- A systems mindset — you improve outcomes with better research, messaging, and repeatable workflows, not just more output.
- Deep alignment with Pair Team’s mission and a commitment to advancing equitable care for underserved communities.
Preferred
- Consumer or direct-to-patient lifecycle marketing experience (welcome, onboarding, retention).
- Healthcare, Medicaid, Medicare, or other regulated-industry experience, with working knowledge of HIPAA and patient-outreach best practices.
- Experience marketing AI or technology products, especially to non-technical audiences.
- Bilingual (English/Spanish) or experience marketing to bilingual and multicultural audiences.
Benefits
- Competitive salary: $180,000 - $200,000
- Equity compensation package
- Flexible vacation policy – take the time you need to recharge
- Comprehensive medical, dental, and vision coverage
- 401(k)
- 100% company-sponsored short and long-term disability and life insurance
- Subsidized backup childcare and caregiver supports through Wellthy
- Work entirely from the comfort of your own home
- Monthly $100 work from home expense stipend
- We provide the equipment needed for the role
Pair Team
4.6 Glassdoor
Pair Team is a public benefit company reimagining Medicaid and Medicare as a connected care ecosystem: team-guided, AI-enabled, and built for real lives. Pair Team closes gaps, bridges problems, and connects people with care that’s proactive, personal, and built around the whole person.Pair Team helps people overcome medical, behavioral health, and social barriers through coordinated, whole-person care. Pair Team’s model blends empathy, AI and local partnerships so that more people can reach their full potential.At Pair Team, we're building whole care, for whole lives.
Founded in 2019
San Francisco, California, USA
244 employees (10 in marketing)
87% recommend to a friend
100% CEO approval
Salaries
Posted range
$180K/yr – $200K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
7 (3% of company)
Median Career Experience
13.5 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$19.5M
Last Raise
Series Unknown, 1 years ago
Traffic Signals
Monthly Visitors
68.1K
Traffic Source Mix
Search
38.5%
Direct
43.8%
Referral
6.3%
Social
10.1%
Paid
1.2%
Headcount Trend
Current headcount: ~249
Links
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