Own and advance Yelp's marketing analytics by partnering with stakeholders to define needs, building scalable data solutions, and driving business decisions through reporting and cross-functional storytelling.

Lead marketing analytics and KPI reporting across teams
Develop scalable data views and insights for growth and optimization
Collaborate with cross-functional groups to influence strategic direction

Job Description

Responsibilities

Enhance our marketing strategy by partnering with stakeholders to gain a deep understanding of core needs and leveraging your analytical expertise to develop scalable solutions that anticipate future needs and improve business performance.
Become a subject matter expert on Yelp’s marketing metrics and relevant data sources.
Leverage analytical tools (Tableau, SQL, etc.) to support analytical and reporting functions.
Build and maintain reporting for marketing KPIs, and set goals for various initiatives.
Identify opportunities to improve or add to existing views of data, resulting in better resources for extracting learnings.
Exercise sound business judgment and influence the direction of Yelp’s business by effectively working with and communicating results to cross-functional groups.

Requirements

2 - 5 years of relevant business experience solving analytical problems and deriving insights using quantitative approaches.
Experience at a consulting firm, investment bank, or private equity fund, or analytical role at a fast-paced B2C or marketplace tech company.
Superior hands-on analytic skills, including SQL, advanced Excel modeling, and Tableau dashboard building required.
Business acumen and an enthusiasm for marketing strategy, customer segmentation, and user growth.
Understanding of statistical significance and experience with A/B testing and experimentation for web or software.
Exceptional problem solver with the ability to transition between detailed data and high-level insights to drive decisions.
Proactive collaboration and communication within your team and cross-functional groups.

Benefits

Effective your first day: Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan

Yelp, Inc

Virginia Zoological Society is a higher education company based out of 3500 Granby St, Norfolk, Virginia, United States.

Norfolk, Virginia, USA

17 employees (4 in marketing)

www.yelp.com/biz/virginia-zoological-society-norfolk

Traffic Signals

Monthly Visitors

130.5M

Monthly Google Ads Budget

$4.1M

Traffic Source Mix

70.8%

Direct

26.1%

Referral

2.2%

Social

0.6%

Paid

0.3%

Headcount Trend

Current headcount: ~17

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Enhance our marketing strategy by partnering with stakeholders to gain a deep understanding of core needs and leveraging your analytical expertise to develop scalable solutions that anticipate future needs and improve business performance.
Become a subject matter expert on Yelp’s marketing metrics and relevant data sources.
Leverage analytical tools (Tableau, SQL, etc.) to support analytical and reporting functions.
Build and maintain reporting for marketing KPIs, and set goals for various initiatives.
Identify opportunities to improve or add to existing views of data, resulting in better resources for extracting learnings.
Exercise sound business judgment and influence the direction of Yelp’s business by effectively working with and communicating results to cross-functional groups.

Requirements

2 - 5 years of relevant business experience solving analytical problems and deriving insights using quantitative approaches.
Experience at a consulting firm, investment bank, or private equity fund, or analytical role at a fast-paced B2C or marketplace tech company.
Superior hands-on analytic skills, including SQL, advanced Excel modeling, and Tableau dashboard building required.
Business acumen and an enthusiasm for marketing strategy, customer segmentation, and user growth.
Understanding of statistical significance and experience with A/B testing and experimentation for web or software.
Exceptional problem solver with the ability to transition between detailed data and high-level insights to drive decisions.
Proactive collaboration and communication within your team and cross-functional groups.

Benefits

Effective your first day: Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan