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Marketing jobs

5 marketing jobs

10 days ago

Senior Creative Strategist, Direct Mail & Customer Engagement

EXL Service

USA (Hybrid)Full time$130K/yr – $150K/yr

5 weeks ago

Senior Marketing Data Scientist

EXL Service

San Francisco, CA (Hybrid)Full time$130K/yr – $145K/yr

2 months ago

Project Manager-Marketing

EXL Service

USA (Remote)Full time

4 months ago

Analytics Engagement Manager-Direct Marketing

EXL Service

USA (Hybrid)Full time

5 months ago

Senior Assistant Vice President, Healthcare Marketing & Content Strategy

EXL Service

USA (Remote)Full time

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EXL Service

Senior Creative Strategist, Direct Mail & Customer Engagement

USA (Hybrid)

$130K/yr – $150K/yrSenior Level8+ years expFull time

Posted 10 days ago

Job Summary

Own the direct mail creative strategy, leading cross-functional teams to develop audience-focused campaigns, testing roadmaps, and executive-facing recommendations across acquisition, retention, and loyalty initiatives.

Define strategy and briefs that guide creative and production.
Collaborate with analytics and production to translate data into marketing recommendations.
Present strategic insights and campaign performance to senior clients.

Job Description

Responsibilities

Creative Strategy Leadership — Develop comprehensive direct mail strategies that align client business goals with audience insights, performance objectives, and brand requirements.
Creative Strategy Leadership — Lead strategic development of acquisition, retention, cross-sell, and loyalty marketing programs.
Creative Strategy Leadership — Partner with analytics teams to translate customer and campaign insights into actionable creative recommendations.
Creative Strategy Leadership — Define audience, messaging, offer, segmentation, and testing strategies that improve campaign performance.
Creative Strategy Leadership — Build campaign briefs that clearly communicate strategic direction to creative and production teams.
Cross-Functional Collaboration — Serve as the strategic liaison between Analytics, Creative, Production, Data, and Account teams.
Cross-Functional Collaboration — Collaborate with designers, copywriters, and production specialists to ensure concepts align with strategic objectives and operational requirements.
Cross-Functional Collaboration — Guide stakeholders through creative development, testing methodologies, and performance optimization opportunities.
Cross-Functional Collaboration — Ensure creative concepts can be efficiently executed within production and compliance constraints.
Client Leadership & Presentation — Act as a primary strategic contact for client engagements and campaign discussions.

Requirements

Bachelor's degree in Marketing, Communications, Advertising, Business, or related field.
8+ years of experience in direct marketing, CRM marketing, creative strategy, customer engagement, or integrated marketing.
Proven experience developing direct mail strategies for financial services, banking, lending, payments, fintech, or other regulated industries.
Strong understanding of audience segmentation, testing methodologies, offer strategy, and performance measurement.
Experience partnering with analytics teams to translate data into marketing recommendations.
Exceptional client-facing communication and relationship management skills.
Outstanding presentation and storytelling abilities with experience presenting to executive stakeholders.
Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
Demonstrated ability to work effectively across creative, analytics, production, and account teams.

Preferred

Experience supporting financial institutions, digital banks, fintech platforms, credit card issuers, mortgage lenders, or consumer lending organizations.
Understanding of print production, postal requirements, and direct mail operations.
Experience developing omnichannel customer engagement strategies.
Ability to write creative briefs, campaign messaging, and strategic recommendations.
Prior experience contributing to copywriting, concept development, or creative direction.
Familiarity with customer journey planning, personalization strategies, and marketing automation platforms.
Familiarity with creative software and platforms.

Salaries

Posted range

$130K/yr – $150K/yr

Taken straight from the job posting.

See all EXL Service salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Creative Strategy Leadership — Develop comprehensive direct mail strategies that align client business goals with audience insights, performance objectives, and brand requirements.
Creative Strategy Leadership — Lead strategic development of acquisition, retention, cross-sell, and loyalty marketing programs.
Creative Strategy Leadership — Partner with analytics teams to translate customer and campaign insights into actionable creative recommendations.
Creative Strategy Leadership — Define audience, messaging, offer, segmentation, and testing strategies that improve campaign performance.
Creative Strategy Leadership — Build campaign briefs that clearly communicate strategic direction to creative and production teams.
Cross-Functional Collaboration — Serve as the strategic liaison between Analytics, Creative, Production, Data, and Account teams.
Cross-Functional Collaboration — Collaborate with designers, copywriters, and production specialists to ensure concepts align with strategic objectives and operational requirements.
Cross-Functional Collaboration — Guide stakeholders through creative development, testing methodologies, and performance optimization opportunities.
Cross-Functional Collaboration — Ensure creative concepts can be efficiently executed within production and compliance constraints.
Client Leadership & Presentation — Act as a primary strategic contact for client engagements and campaign discussions.

Requirements

Bachelor's degree in Marketing, Communications, Advertising, Business, or related field.
8+ years of experience in direct marketing, CRM marketing, creative strategy, customer engagement, or integrated marketing.
Proven experience developing direct mail strategies for financial services, banking, lending, payments, fintech, or other regulated industries.
Strong understanding of audience segmentation, testing methodologies, offer strategy, and performance measurement.
Experience partnering with analytics teams to translate data into marketing recommendations.
Exceptional client-facing communication and relationship management skills.
Outstanding presentation and storytelling abilities with experience presenting to executive stakeholders.
Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
Demonstrated ability to work effectively across creative, analytics, production, and account teams.

Preferred

Experience supporting financial institutions, digital banks, fintech platforms, credit card issuers, mortgage lenders, or consumer lending organizations.
Understanding of print production, postal requirements, and direct mail operations.
Experience developing omnichannel customer engagement strategies.
Ability to write creative briefs, campaign messaging, and strategic recommendations.
Prior experience contributing to copywriting, concept development, or creative direction.
Familiarity with customer journey planning, personalization strategies, and marketing automation platforms.
Familiarity with creative software and platforms.