Own the end-to-end B2B content engine for complex industrial topics, delivering clear, benefit-driven messaging from briefs to campaigns in a hybrid Charlotte, NC role.

Content Strategy & Production: Craft case studies, white papers, blogs, emails, landing pages, ads, and video scripts that meet brand voice and channel best practices.
Messaging & Translation: Turn complex technical topics into clear value propositions and customer benefits for targeted audiences.
Collaboration & Research: Partner with Creative Directors, strategists, designers, SMEs, and researchers to inform campaigns and ensure quality.

Job Description

Own the end-to-end B2B content engine for complex industrial topics, delivering clear, benefit-driven messaging from briefs to campaigns in a hybrid Charlotte, NC role.

Content Strategy & Production: Craft case studies, white papers, blogs, emails, landing pages, ads, and video scripts that meet brand voice and channel best practices.
Messaging & Translation: Turn complex technical topics into clear value propositions and customer benefits for targeted audiences.
Collaboration & Research: Partner with Creative Directors, strategists, designers, SMEs, and researchers to inform campaigns and ensure quality.

Crafted Agency

At Crafted, we unleash the greatness that betters our everyday lives. We bring manufacturers’ innovations to life through brand experience and use that to drive a customer-centric demand generation program that moves customers through their buyer journey. Our partnership with you will help set you apart from your competitors and unleash your greatness, realizing your true potential.Crafted has over 25 years of design experience in a multitude of disciplines — brand creation & strategy, website development, demand generation, omnichannel marketing support, and 3-dimensional branding — and a reputation for delivering effective marketing that makes good business sense. We are especially passionate about helping challenger brands go beyond how and what they do to find their unique “why,” and then use that point of differentiation to supercharge marketing results. We create. We tinker. We refine. We collaborate. And we take calculated risks in the name of continuous improvement, which actually makes us not so different from you. Most importantly, we envision a world where innovation never goes unnoticed. We exude smart marketing because it’s the only way we can help our manufacturing clients tell their stories and unleash their greatness. For more information about how we can help you advance your brand and digital presence, visit craftedagency.com or contact us.

Founded in 1999

Charlotte, North Carolina, USA

62 employees

craftedagency.com