13 days ago
Director, Product & Solutions Marketing
GumGum
New York City, NY (Hybrid)Full time$174K/yr – $211K/yr
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Director, Product & Solutions Marketing
New York City, NY (Hybrid)
$174K/yr – $211K/yrDirector/Executive8+ years expFull time
Posted 13 days ago
Job Summary
Own the end-to-end go-to-market narrative and field readiness, aligning product positioning, campaigns, and messaging across the portfolio.
- Lead product launches and guide mature repositioning and portfolio strategy.
- Package offerings into solution-led campaigns and drive field-ready proof points.
- Build and coach the marketing team, enable sellers, and shape training and enablement.
Job Description
Responsibilities
- Translate positioning into a consistent sales pitch across all products, campaigns, and messaging architectures to eliminate field confusion.
- Lead high-impact product launches personally while guiding the team on mature product repositioning and full portfolio strategy.
- Partner with Product leadership on roadmap sequencing, using market feedback and competitive intelligence to influence prioritization.
- Package offerings into problem-centric solutions for vertical and seasonal campaigns aligned with an annual GTM calendar.
- Direct the case study pipeline to continuously convert client wins into compelling, field-ready proof points for live deals.
- Oversee the content, tools, and systems—including battlecards, decks, and sales hub infrastructure—that power field readiness.
- Shape training programs, deliver critical voice-of-authority sessions, and co-pitch alongside sellers on priority accounts.
- Coach a team of product and solutions marketers, providing actionable feedback while shielding them from low-impact initiatives.
Requirements
- 8+ years of product/solutions marketing experience, including 3+ years directly managing and developing marketers.
- Proven ability to build positioning, messaging, and end-to-end go-to-market strategies for complex product portfolios.
- Track record of creating vertical/seasonal commercial programs that drive measurable pipeline and win-rate growth.
- Skill in translating technical capabilities into sellable, problem-centric solutions for brands and agencies.
- Strong written and verbal communication skills, with the credibility to train sellers and influence product leaders.
- Experience designing field enablement materials, systems, and training that drive voluntary sales adoption.
- Decisive and adaptable leader who thrives under fast-paced commercial demands and uses data to build alignment.
Preferred
- Preferred: Background at an ad tech provider, DSP/SSP, or major agency within advertising strategy.
Benefits
- The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program.
GumGum
4.3 Glassdoor
GumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions. We champion effective advertising that uplifts and respects consumers. Our proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset. Founded in 2008, GumGum is headquartered in Santa Monica, California, and operates in 19+ markets.
Founded in 2008
Santa Monica, California, USA
543 employees (94 in marketing)
85% recommend to a friend
97% CEO approval
Salaries
Posted range
$174K/yr – $211K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
76 (14% of company)
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$133.8M
Last Raise
$75M
Series E, 5 years ago
Funding History
- Apr 2021Series E • $75M
- Feb 2020Series D • $22M
- May 2015Series C • $26M
Traffic Signals
Monthly Visitors
2.4M
Monthly Google Ads Budget
$60.4K
Traffic Source Mix
Search
32%
Direct
55%
Referral
10.8%
Social
1.4%
Paid
0.6%
Headcount Trend
Current headcount: ~544