13 days ago
Content & Social Media Manager
ProCaps Laboratories
Broomfield, CO (On-site)Full time$115K/yr – $130K/yr
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Content & Social Media Manager
Broomfield, CO (On-site)
$115K/yr – $130K/yrMid Level6+ years expFull time
Posted 13 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and drive the founder-led social program across Instagram and Facebook, shaping educational content, coordinating the creative team, and optimizing organic and paid strategies across channels.
- Lead the content calendar, cadence, and brand voice across platforms
- Collaborate with the founder and creative team to brief captions, visuals, and campaigns
Job Description
Responsibilities
- Own and manage the organic content calendar across Instagram and Facebook
- Guide caption writing and creative assets while ensuring all content reflects the founder's educational voice and brand standards
- Direct the internal creative/videographer team for Reels, static posts, Stories, and campaign content
- Create social content directly when needed, including copywriting, simple graphic creation, story content, and mobile-first content capture
- Manage community engagement — respond to DMs, comments, and mentions in a timely, on-brand manner
- Develop and maintain a consistent posting cadence with a mix of educational, promotional, and community-driven content
- Monitor social conversations, audience sentiment, competitor activity, and emerging wellness trends to identify content opportunities and customer insights
- Support the DTC & Performance Marketing Manager in executing paid social campaigns on Meta (Instagram and Facebook)
- Propose paid social creative concepts and audience ideas informed by organic performance data
- Monitor and report on paid social performance within platforms; surface insights to the DTC Manager
Requirements
- Bachelor's Bachelor's degree in Marketing, Communications, or related field
- 6-10 years of experience in social media marketing with hands-on channel management
- Demonstrated experience growing an Instagram presence - organic and paid
- Experience developing and scaling educational content initiatives across YouTube or other video-first platforms, including audience growth and content programming
- Experience managing or supporting founder-led, executive, practitioner, or personality-driven social media accounts
- Comfortable directing creative teams for content production
- Strong community management skills with a customer-first mindset
- Analytical — able to read platform data and translate it into content decisions
- Experience using social scheduling, analytics, or social media management platforms
Preferred
- Experience in nutraceuticals, supplements, functional food, wellness, or healthcare-adjacent brands
- Experience sourcing, briefing, and managing creators and/or UGC content
- Familiarity with TikTok, Reddit community management, YouTube content strategy, or LinkedIn employer branding
- Experience working in regulated industries with content compliance considerations
- Familiarity with tools such as Meta Business Suite, Meta Ads Manager, Sprout Social, Hootsuite, Later, Canva, Google Analytics, or similar platforms
Benefits
- Salary Range: $115,000 - $130,000 annually, depending on experience and qualifications
- Eligible for a discretionary company-wide bonus
- Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
- Paid Time Off, Eight (8) Company Holidays
- 401(k) with Company Match - up to 4.5%
- 100% Company Life Coverage
- 100% Short Term Disability Coverage
- Gym Membership Reimbursement
- Vitamin Allowance + Discounts
- Company-Funded Health Savings Account ($1,600/year)
ProCaps Laboratories
Working at ProCaps Laboratories isn’t just about manufacturing and selling vitamins.It’s about using your expertise and talent to help people live their healthiest lives. We’re dedicated to producing quality products, educating customers, green manufacturing and giving back to the community. It takes teamwork, collaboration and drive to make it all happen. ProCaps Laboratories is an equal opportunity employer.
Traffic Signals
Monthly Visitors
68.6K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
22.8%
Direct
72.5%
Referral
3.4%
Social
0.8%
Paid
0.5%
Headcount Trend
Current headcount: ~343
Marketing Team
Marketing Team Size
9 (3% of company)
Marketing Roles Posted (Last 30 Days)
2