7 days ago
Product Strategy Specialist
Canon
Melville, NY (Hybrid)Full time$66K/yr – $82K/yr
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Product Strategy Specialist
Melville, NY (Hybrid)
$66K/yr – $82K/yrMid LevelFull time
Posted 7 days ago
Job Summary
Own and execute end-to-end product marketing for the color imagePRESS line, shaping positioning and messaging, creating collateral, and coordinating launches while enabling sales with targeted knowledge and tools.
- Lead cross-functional collaboration with Marketing, Sales, Channel Partners, and external agencies
- Translate customer needs and market trends into differentiated value propositions and go-to-market activities
- Drive lifecycle planning and competitive intelligence to refine roadmap and portfolio performance
Job Description
Responsibilities
- developing product positioning and messaging
- creating sales and marketing collateral
- coordinating product launches
- supporting sales enablement
- identifying opportunities to strengthen portfolio performance
- understand customer needs, competitive dynamics, market trends, and the commercial print landscape, with the ability to translate technical capabilities into clear, differentiated customer benefits
- collaborating closely with Management, Sales, Channel Marketing, Communications, Training, and other cross-functional teams, as well as external agency and creative partners
- help ensure consistent product messaging across customer touchpoints
- equip sales teams and distribution partners with the knowledge, content, and tools needed to effectively position as imagePRESS as the long term industry leader
- Product Lifecycle & Strategy Execution: Help execute end-to-end product strategy plans for the color imagePRESS line throughout its lifecycle
Requirements
- Bachelor's degree in business, Marketing, Communications, or a related field or equivalent experience required, plus 3 to 5 years of related experience
- 2 to 5 years of experience in product marketing, brand execution, or solution management
- Strong technical comprehension or aptitude with an eagerness to learn professional digital press technology (production print experience preferred but not strictly required)
- Proactive, self-starter mentality with demonstrated ability to manage projects independently
- Creative mindset with excellent written, verbal, and interpersonal communication skills
- High level of dependability, organizational skills, and attention to detail when delivering on key milestones
- Tech-savvy with strong presentation building skills
- Will require travel for industry events and/or sales support
Benefits
- - competitive compensation and benefits.
- - Employee referral bonus
- - Employee discounts
- - “Dress for Your Day” attire program (casual is welcome, based on your job function)
- - Volunteer opportunities to give back to our local community
- - Swag! A Canon welcome kit and official merch you can’t get anywhere else
- - Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more.
Canon
Marketing & Management firm in the DFW area. We assist our partners with marketing, sales, program up-keep and more.
Salaries
Posted range
$66K/yr – $82K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
2 (6% of company)
Median Tenure
8.4 years
Marketing Roles Posted (Last 30 Days)
3
Headcount Trend
Current headcount: ~34