Own end-to-end product marketing for on-market and new veterinary products.
Must-have: 2+ years in product marketing or veterinary experience with cross-functional work.
Standout: strong clinical veterinary expertise shaping multi-channel messaging and launch execution.

Job Description

Responsibilities

Develop and execute clinically accurate, strategically aligned marketing programs for the Animal Health portfolio.
Own market strategy for on-market products and lead end-to-end planning and execution of new product launches within the veterinary market.
Partner cross-functionally with Sales, Clinical, Supply Chain, and distribution to drive revenue growth across the animal and human portfolios within the veterinary market.
Execute product marketing initiatives across digital channels, customer-facing collateral, sales enablement tools, and sales training.
Lead convention and trade show messaging, content development, and execution.
Analyze veterinary market trends, competitive activity, and customer insights to drive differentiated positioning and competitive response strategies.
Conduct VOC and market research to inform actionable product strategy, positioning, and messaging.
Build and apply clinical expertise in the veterinary space while leading special projects as needed.

Requirements

Must be at least 18 years of age.
Bachelor’s degree required.
2+ years in product marketing, product management, or veterinary experience required.

ICU Medical

3.1 Glassdoor

ICU Medical connects patients and caregivers through safe, life-saving, life-enhancing IV therapy systems, software, solutions, and consumables.Since IV therapy is our only business, meeting your IV needs with quality products and consistent supply is our only concern. We are 100% focused on bringing you intuitive, patient-centric IV products and services that provide meaningful clinical differentiation, consistent innovation, and superior value. We design our products to work within your existing workflows to minimize disruption and maximize the time you spend with patients. Together, we help forge the human and emotional connections that enhance clinical experience and are the essence of outstanding quality of care. For more than three decades, we have been dedicated to a singular purpose—improving the safety and efficiency of IV therapy. With the acquisition of Hospira Infusion Systems from Pfizer in 2017, we became the only company to focus exclusively on IV therapy across the continuum of care.Our focus allows us to bring you: > Dedicated and non-dedicated IV sets and needlefree connectors clinically proven to provide an effective barrier against bacterial transfer and colonization. > The industry’s broadest IV smart pump offering covering large volume, pain management, and ambulatory needs. > IV medication safety software providing full IV-EHR interoperability with the highest customer satisfaction and compatibility with more EHR systems than any other company. > Significant US IV solutions manufacturing and supply capabilities.

Founded in 2019

San Clemente, California, USA

8.9K employees (277 in marketing)

www.icumed.com

44% recommend to a friend

45% CEO approval

Traffic Signals

Monthly Visitors

96.2K

Traffic Source Mix

47.8%

Direct

42.6%

Referral

7.3%

Social

1.3%

Paid

0.9%

Headcount Trend

Current headcount: ~8.9K

Marketing Team

Marketing Team Size

215 (2% of company)

Marketing jobs

Associate Product Marketing Manager - Animal Health

Senior Content Strategist

Director, Global Marketing (Ambulatory)

Director, Product Marketing - IV Informatics

Coordinator, Marketing Communications

Associate Product Marketing Manager, Infusion Systems

All marketing roles in the US

All marketing roles in the US

Associate Product Marketing Manager - Animal Health

Senior Content Strategist

Director, Global Marketing (Ambulatory)

Director, Product Marketing - IV Informatics

Coordinator, Marketing Communications

Associate Product Marketing Manager, Infusion Systems

Associate Product Marketing Manager - Animal Health

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

ICU Medical

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Associate Product Marketing Manager - Animal Health

Senior Content Strategist

Director, Global Marketing (Ambulatory)

Director, Product Marketing - IV Informatics

Coordinator, Marketing Communications

Associate Product Marketing Manager, Infusion Systems

Associate Product Marketing Manager - Animal Health

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

ICU Medical

Traffic Signals

Headcount Trend

Marketing Team

Recent News