Own and evolve the company’s brand, demand generation, content, product launches, and marketing operations while aligning with Sales and Leadership to drive growth.

Brand strategy, messaging, and voice
Demand generation across channels
Content strategy, launches, and campaigns

Job Description

Responsibilities

Developing and owning the company's overall brand strategy, messaging, positioning, voice, creative direction, and brand consistency
Leading demand generation initiatives across organic marketing, paid advertising, email marketing, funnel strategy, lead generation, and conversion optimization
Overseeing content strategy, including podcast growth, social media, educational content, long-form content, content repurposing, and launch campaigns
Planning and executing product launches, evergreen campaigns, event marketing, promotional calendars, and cross-functional marketing initiatives
Building proactive marketing planning systems, operating rhythms, reporting, SOPs, and scalable marketing operations
Implementing AI workflows and marketing automation to improve efficiency and performance
Creating reporting and analytics that enable leadership to make informed marketing decisions
Partnering closely with Sales, Client Success, Operations, and Leadership to improve alignment across the customer journey
Building and developing a high-performing marketing department with clear ownership and accountability
Supporting business growth by diversifying revenue across multiple offers and marketing initiatives

Requirements

Experience leading marketing for organizations in coaching, education, SaaS, memberships, digital products, creator businesses, or similar industries
Experience scaling founder-led businesses, ideally from approximately $5M to $20M+ in revenue
Strong background in direct-response marketing while maintaining brand integrity
Demonstrated experience building marketing systems, processes, and scalable departments
Proven leadership experience managing creative and cross-functional teams
Strong strategic thinking combined with a willingness to execute
Experience using AI and marketing automation as a competitive advantage
Excellent communication, leadership, and decision-making skills
Strong understanding of marketing analytics, reporting, and revenue attribution
Comfortable operating in a fast-paced, founder-led environment with evolving priorities

Preferred

Founder-led coaching, consulting, or education businesses
Digital products, memberships, masterminds, or online learning programs
Launch-driven marketing and direct-response growth strategies
Webinar, funnel, and customer acquisition marketing
Marketing within creator-led or personal brand businesses

Serv Recruitment Agency

Serv Recruitment Agency is an Executive Search Firm helping growth organizations find top talent in the market.

Founded in 2018

Southampton, Ontario, CAN

8 employees (1 in marketing)

www.jackieserviss.com/open-roles

Traffic Signals

Monthly Visitors

1.3K

Traffic Source Mix

33.8%

Direct

41.3%

Referral

12.8%

Social

9.4%

Paid

1.5%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size

1 (13% of company)

Marketing Roles Posted (Last 30 Days)

Responsibilities

Developing and owning the company's overall brand strategy, messaging, positioning, voice, creative direction, and brand consistency
Leading demand generation initiatives across organic marketing, paid advertising, email marketing, funnel strategy, lead generation, and conversion optimization
Overseeing content strategy, including podcast growth, social media, educational content, long-form content, content repurposing, and launch campaigns
Planning and executing product launches, evergreen campaigns, event marketing, promotional calendars, and cross-functional marketing initiatives
Building proactive marketing planning systems, operating rhythms, reporting, SOPs, and scalable marketing operations
Implementing AI workflows and marketing automation to improve efficiency and performance
Creating reporting and analytics that enable leadership to make informed marketing decisions
Partnering closely with Sales, Client Success, Operations, and Leadership to improve alignment across the customer journey
Building and developing a high-performing marketing department with clear ownership and accountability
Supporting business growth by diversifying revenue across multiple offers and marketing initiatives

Requirements

Experience leading marketing for organizations in coaching, education, SaaS, memberships, digital products, creator businesses, or similar industries
Experience scaling founder-led businesses, ideally from approximately $5M to $20M+ in revenue
Strong background in direct-response marketing while maintaining brand integrity
Demonstrated experience building marketing systems, processes, and scalable departments
Proven leadership experience managing creative and cross-functional teams
Strong strategic thinking combined with a willingness to execute
Experience using AI and marketing automation as a competitive advantage
Excellent communication, leadership, and decision-making skills
Strong understanding of marketing analytics, reporting, and revenue attribution
Comfortable operating in a fast-paced, founder-led environment with evolving priorities

Preferred

Founder-led coaching, consulting, or education businesses
Digital products, memberships, masterminds, or online learning programs
Launch-driven marketing and direct-response growth strategies
Webinar, funnel, and customer acquisition marketing
Marketing within creator-led or personal brand businesses