Drive breakthrough conversion copy across TV, video, print, and AI-enabled workflows for B2C home-improvement leads, with strong emphasis on measurable lift.

Own end-to-end conversion copy for TV, video, and print with a focus on lead generation.
Must-have: 3+ years as a conversion copywriter in home improvement or B2C.
Standout: Proven AI-assisted research and drafting that enhances while preserving core skills.

Job Description

Responsibilities

Breakthrough Ideation : Bring a constant stream of 'breakthrough' ideas to the table, testing new angles and hooks to stay ahead of market fatigue.
Broadcast and Video : Lead the development of highly persuasive, engaging scripts for TV and video spots designed to drive immediate viewer action and lead generation.
Print Media : Write conversion-focused print copy that aligns with client lead generation goals.
Quality Assurance : Manage multiple projects simultaneously, delivering high-quality, and error free work, in a deadline driven environment.
Client Success: Maintain an understanding of our client’s current and future needs and the KPIs we use to measure performance.
Workflow : Integrate AI-driven tools and emerging technologies into the copywriting workflow to accelerate the copy development process, research, ideation, and iteration.

Requirements

Experience: Minimum of three years of experience as a conversion copywriter with a strong preference for candidates in the home improvement or B2C space.
Results Oriented: A proven track record of creating copy that drives specific conversion actions.
Action Oriented: Familiarity with pitching experimental copy, new ideas, and hooks that drive real lift in response rates.
Collaboration Focused: Always possess strong internal and client communication skills and a collaborative mindset.
Technical Leverage : Proven ability to use AI as a leverage tool for research and drafting, ensuring it enhances rather than replaces core copywriting skill.
Bachelor’s degree required in Marketing, Advertising, Communications, English, Journalism, Creative Writing, or a related field.
Current work experience writing conversion copy for TV, video and print
Demonstrated proficiency in AI-assisted writing tools and emerging creative technologies.
A portfolio presenting various content formats, preferably including samples from video script writing and direct mail as well as results.

Benefits

Competitive compensation
Flex PTO with generous holiday schedule
401k with outstanding 4% company match
Long-term, short-term disability and life insurance
Comprehensive health, dental and vision benefits
10 weeks Paid Parental Leave
Monthly technology stipend
Professional development funds

Lead Surge LLC

Lead Surge LLC is dedicated to developing and managing successful business to consumer advertising campaigns for companies that rely on marketing to generate cost-effective, qualified leads for their sales teams. Our direct response lead generation campaigns are ROI focused and will meet or exceed client performance metrics.We differ from almost every other kind of advertising agency because we track the ROI on every marketing dollar that we spend for our clients. Direct response, the type of advertising in which we specialize, is accountable because the results are tracked and measured every day. For our clients, we provide advertising creative executions, media buying services and telephone tracking software. The creative executions include concept development, writing and production of TV commercials, radio commercials, newspaper ads, direct mail and online advertising. The media buying involves selecting appropriate media outlets, negotiating rates, tracking the performance, and optimizing the media buy to reach the clients ROI goals. While some firms can generate leads for a short period of time, our success comes from delivering a lead flow that is reliable and consistent. How is it done? Constantly and tirelessly developing new, fresh and relevant campaigns that motivate target audiences to respond to our ads.

Founded in 2011

Canton, Massachusetts, USA

36 employees (16 in marketing)

www.leadsurgeadvertising.com

Traffic Signals

Monthly Visitors

461

Traffic Source Mix

22.2%

Direct

59.4%

Referral

4.9%

Social

12.2%

Paid

1.2%

Headcount Trend

Current headcount: ~36

Marketing Team

Marketing Team Size

13 (36% of company)

People

HR / Recruitment

Shannon D'Orsi, PHR

Director, HR

At the company for 3 years

Responsibilities

Breakthrough Ideation : Bring a constant stream of 'breakthrough' ideas to the table, testing new angles and hooks to stay ahead of market fatigue.
Broadcast and Video : Lead the development of highly persuasive, engaging scripts for TV and video spots designed to drive immediate viewer action and lead generation.
Print Media : Write conversion-focused print copy that aligns with client lead generation goals.
Quality Assurance : Manage multiple projects simultaneously, delivering high-quality, and error free work, in a deadline driven environment.
Client Success: Maintain an understanding of our client’s current and future needs and the KPIs we use to measure performance.
Workflow : Integrate AI-driven tools and emerging technologies into the copywriting workflow to accelerate the copy development process, research, ideation, and iteration.

Requirements

Experience: Minimum of three years of experience as a conversion copywriter with a strong preference for candidates in the home improvement or B2C space.
Results Oriented: A proven track record of creating copy that drives specific conversion actions.
Action Oriented: Familiarity with pitching experimental copy, new ideas, and hooks that drive real lift in response rates.
Collaboration Focused: Always possess strong internal and client communication skills and a collaborative mindset.
Technical Leverage : Proven ability to use AI as a leverage tool for research and drafting, ensuring it enhances rather than replaces core copywriting skill.
Bachelor’s degree required in Marketing, Advertising, Communications, English, Journalism, Creative Writing, or a related field.
Current work experience writing conversion copy for TV, video and print
Demonstrated proficiency in AI-assisted writing tools and emerging creative technologies.
A portfolio presenting various content formats, preferably including samples from video script writing and direct mail as well as results.

Benefits

Competitive compensation
Flex PTO with generous holiday schedule
401k with outstanding 4% company match
Long-term, short-term disability and life insurance
Comprehensive health, dental and vision benefits
10 weeks Paid Parental Leave
Monthly technology stipend
Professional development funds