Own partner marketing from strategy to execution, focusing on MDF economics, co-branded content, onboarding, and pipeline attribution for an accounting/financial services audience.

Build and govern the partner program with investment levels, MDF framework, and quarterly co-marketing calendars.
Own partner enablement and assets, portal presence, and aligned positioning across Fieldguide and partner portals.
Orchestrate attribution and reporting to tie partner activity to pipeline with demand gen and ABM teams.

Job Description

Responsibilities

Build the partner marketing strategy from zero: define investment levels by partner, program types by partner category, MDF allocation framework, and a quarterly co-marketing calendar
Bring a structured point of view to each new partner negotiation, advising on which marketing commitments and MDF amounts are worth pursuing and what is realistically activatable
Prioritize the partner marketing portfolio with data and pipeline impact in mind, and bring clear recommendations to partnerships and marketing leadership regularly
Own end-to-end production of co-branded assets including one-pagers, case studies, solution briefs, landing pages, and joint webinar content
Write campaign briefs for partner-originated programs and coordinate execution with the demand gen, field and ABM teams
Serve as the marketing point of contact for partners, managing inbound requests, timelines, and deliverable quality
Support planning and execution of Tier 3 events when field marketing capacity is constrained during peak event season
Manage Fieldguide's content presence inside partner-owned portals such as BDO and Allinial Global, keeping assets current and adding new content as positioning evolves
Stand up Fieldguide's own partner portal from zero, designed as an onboarding and implementation hub for new partners and alliances
Create and maintain enablement materials so partner sales reps can position Fieldguide accurately and confidently

Requirements

5+ years of experience in partner marketing or channel marketing at a B2B SaaS company, with a track record of building partner marketing programs from early stage
A strategic doer: you can set the strategy and execute against it, comfortable moving between defining the approach and making it happen
Demonstrated experience producing co-branded content and enablement materials, not just managing projects around them
Strong writer who can adapt tone and format for audiences including accounting firms, CPA networks, and consulting firms
Comfortable in HubSpot or a similar marketing automation platform, and in a project management tool like Asana
Organized program manager who can hold multiple partner workstreams in parallel without losing detail
Experience tracking and reporting on partner pipeline attribution in a CRM environment
Thrives in a role where you influence outcomes through others rather than owning all execution yourself
Previous exposure to ABM motions and coordinating across a focused target account universe

Nice to have

Experience marketing to or through accounting, audit, or financial services audiences
Familiarity with partner ecosystem tools such as Crossbeam or a PRM platform
Experience at a Series B or C SaaS company where GTM resources are lean and focused

Benefits

Competitive compensation packages with meaningful ownership
Flexible PTO
401k
Wellness benefits starting on your first day
Technology & Work from Home reimbursement
Flexible work schedules

Fieldguide

5.0 Glassdoor

Fieldguide offers Agentic AI that unlocks growth for Audit and Advisory firms. Built by former Big Four practitioners and Silicon Valley technologists, Fieldguide’s AI platform digitizes the end-to-end engagement lifecycle and incorporates the latest in generative and agentic AI — delivering dramatically better results to professionals and their clients. Fieldguide is trusted by 50 of top 100 CPA and consulting firms in the US to unlock growth, increase margins, and delight clients. Fieldguide AI is a perennial award-winner, recognized by CPA Practice Advisor (4x Technology Innovation Award) and Accounting Today (4x Top New Product). The company is based in San Francisco and has raised $50M from top Silicon Valley investors incl. Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, Fourth Realm, Justin Kan (Twitch), Eric Ries (The Lean Startup), Elad Gil, Qasar Younis (Applied Intuition), Tracy Young (PlanGrid/TigerEye), and more.

Founded in 2020

San Francisco, California, USA

156 employees (14 in marketing)

www.fieldguide.io

100% recommend to a friend

100% CEO approval

Traffic Signals

Monthly Visitors

36.4K

Monthly Google Ads Budget

$31.3K

Traffic Source Mix

21.2%

Direct

64.5%

Referral

7.6%

Social

5.8%

Paid

0.7%

Headcount Trend

Current headcount: ~162

Marketing Team

Marketing Team Size

11 (7% of company)

Funding

Total Funding

$125M

Last Raise

$75M

Series C, 1 months ago

Funding History

Feb 2026
Series C • $75M
Oct 2025
Corporate Round
Mar 2024
Series B • $30M

Marketing jobs

Senior Partnership Marketing Manager

Senior Product Marketing Manager

Head of Brand & Communications

Senior Performance Marketing Manager

All marketing roles in the US

All marketing roles in the US

Senior Partnership Marketing Manager

Senior Product Marketing Manager

Head of Brand & Communications

Senior Performance Marketing Manager

Senior Partnership Marketing Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Nice to have

Benefits

Fieldguide

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

Senior Partnership Marketing Manager

Senior Product Marketing Manager

Head of Brand & Communications

Senior Performance Marketing Manager

Senior Partnership Marketing Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Nice to have

Benefits

Fieldguide

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News