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6 marketing jobs

The Bay Club Company logo
2 months ago

Email Marketing & Lifecyle Manager

The Bay Club Company

San Francisco, CA (On-site)Full time$75K/yr – $85K/yr
The Bay Club Company logo
2 months ago

AI Marketing Manager

The Bay Club Company

San Francisco, CA (On-site)Full time$75K/yr – $85K/yr
The Bay Club Company logo
2 months ago

Email Marketing & Lifecyle Manager

The Bay Club Company

San Francisco, CA (Hybrid)Full time$75K/yr – $85K/yr
The Bay Club Company logo
2 months ago

Senior Social Media Content & Strategy Specialist

The Bay Club Company

San Francisco, CA (On-site)Full time
The Bay Club Company logo
3 months ago

Regional Social Media Content Creator (freelance/contract)

The Bay Club Company

Bellevue, WA (On-site)Part time
The Bay Club Company logo
3 months ago

Regional Social Media Content Creator (freelance/contract)

The Bay Club Company

Bellevue, WA (Hybrid)Part time

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6 jobs
The Bay Club Company logo

Email Marketing & Lifecyle Manager

The Bay Club Company

San Francisco, CA (On-site)

$75K/yr - $85K/yrIn-houseFull-timeSenior level3+ years exp.
2 months ago
The Bay Club Company logo

AI Marketing Manager

The Bay Club Company

San Francisco, CA (On-site)

$75K/yr - $85K/yrIn-houseFull-timeMid level3+ years exp.
2 months ago
The Bay Club Company logo

Email Marketing & Lifecyle Manager

The Bay Club Company

San Francisco, CA (Hybrid)

$75K/yr - $85K/yrIn-houseFull-timeMid level3+ years exp.
2 months ago
The Bay Club Company logo

Senior Social Media Content & Strategy Specialist

The Bay Club Company

San Francisco, CA (On-site)

In-houseFull-timeSenior level5+ years exp.
2 months ago
The Bay Club Company logo

Regional Social Media Content Creator (freelance/contract)

The Bay Club Company

Bellevue, WA (On-site)

In-housePart-timeMid level2+ years exp.
3 months ago
The Bay Club Company logo

Regional Social Media Content Creator (freelance/contract)

The Bay Club Company

Bellevue, WA (Hybrid)

In-housePart-timeMid level2+ years exp.
3 months ago
The Bay Club Company logo
The Bay Club Company

Email Marketing & Lifecyle Manager

San Francisco, CA (On-site)

$75K/yr – $85K/yrSenior Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end email lifecycle and AI-assisted campaigns to drive activation, retention, and revenue, coordinating deliverability, compliance, and cross-channel governance.

  • Lead Email Growth & Lifecycle Strategy: design cadence, segmentation, and personalized journeys across multi-touch campaigns.
  • Guide AI-Directed Campaign Execution: QA AI-generated copy, subject lines, and calendars while maintaining brand and compliance.
  • Own reporting, experimentation, and deliverability governance to improve open, click, conversion, and revenue from email.

Job Description

  • Email Growth & Lifecycle Strategy - Develop and execute email marketing strategy across content, cadence, segmentation, and personalization.
  • Own promotional, transactional, triggered, and automated journey execution across the lead and member funnel.
  • Drive retention, re-engagement, and cross-sell initiatives.
  • Monitor campaign performance, identify trends, and apply insights to continuously improve results.
  • AI-Directed Campaign Execution - Brief, direct, and QA AI agents to produce email copy, subject lines, and campaign calendar builds, refining output for audience, offer, and compliance before every deployment.
  • Maintain prompt frameworks, brand guidelines, and content standards that feed AI workflows.
  • Identify opportunities to improve AI output quality and expand agent use across campaign formats.
  • Paid Email & Direct Mail - Define strategy, audience targeting, and messaging for paid email and direct mail programs.
  • Manage vendor relationships, evaluate ROI and incrementality, and optimize spend within budget.
  • Automation & Personalization Strategy - Build lifecycle journey automation strategy, defining trigger logic, timing, segmentation rules, and personalization requirements.
  • 3-5 years in email marketing, lifecycle marketing, or CRM marketing with demonstrated ownership of multi-touch campaigns.
  • Proven ability to drive conversion, retention, and revenue impact through owned email channels.
  • Strong familiarity with segmentation, journey design, automation strategy, deliverability, and A/B testing.
  • Comfortable directing and QA-ing AI agents to produce on-brand content at scale; this is a core job function.
  • Analytical mindset: extracts insights from campaign data and translates them into clear strategic recommendations.
  • Highly organized with the ability to manage shifting priorities in a high-volume, fast-paced environment.
  • Salesforce Marketing Cloud experience preferred.
  • Club Membership
  • Competitive Compensation
  • Discounts on club services and amenities
  • Continuing Education
  • Community Involvement
  • Paid Time off*
  • Health Insurance*
  • Offered to Full-Time associates. Full-Time status eligibility starting at 25 average hours of work per week
The Bay Club Company logo

The Bay Club Company

Welcome to the Bay Club. Where Sports, Outdoor Recreation, and an Active Lifestyle Meet.With a robust and growing portfolio of clubs spanning from San Diego to the Pacific Northwest, The Bay Club Company sits at the intersection of sports, outdoor recreation, and active lifestyle experiences across the West Coast. From elevated fitness and leisure facilities to engaging programming and amenities, Bay Club embodies today’s cultural zeitgeist, fostering a community of well-being, connection, and transformation across its portfolio.Through its innovative Shared Membership concept, Bay Club recognizes that “family” extends beyond traditional boundaries, encompassing diverse connections with friends, neighbors, coworkers, and relatives—which creates a vibrant community aligned with modern life. Bay Club demonstrates all the hallmarks of a high-growth subscription business supported by irreplaceable real estate.Bay Club offers more than a club—it delivers a diversified platform designed for long-term growth, resilience, and member loyalty.To learn more about Bay Club, our campuses, services, or career opportunities, visit www.bayclubs.com.Bay Club HQ: 1620 Montgomery Street, Suite 250, San Francisco CA 94111

Founded in 1977
San Francisco, California, USA
1.7K employees (34 in marketing)
www.bayclubs.com

Traffic Signals

Monthly Visitors
119.6K
Monthly Google Ads Budget
$9.5K
Traffic Source Mix
Search
49.2%
Direct
41.5%
Referral
8.2%
Social
0.5%
Paid
0.5%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
29 (2% of company)
Median Career Experience
12 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
1

People

Marketing Leadership

Tracy Cioffi
Tracy Cioffi
Chief Marketing Officer
At the company for 6 years 10 months
Joanne Friess
Joanne Friess
Executive Vice President Marketing
At the company for 1 year 5 months
Carly Easterbrook
Carly Easterbrook
SVP Marketing
At the company for 2 years 1 month
Stephanie Lee, MBA
Stephanie Lee, MBA
SVP, Customer Relationship Marketing
At the company for 2 years 8 months

Recent News

Bay Club Deepens Its Los Angeles Campus with Acquisition of Griffin Club
Oct 2, 2025 • markets.businessinsider.com
Bay Club Expands LA Footprint With Griffin Club Acquisition
Oct 2, 2025 • Athletech News
Bay Club offers to build Aquatic Center for Manhattan Beach, Council questions proposal
Sep 4, 2025 • Easy Reader News
The Cottages at the Bay Club Announces Development Leadership Team
Jul 31, 2025 • citybiz
Bay Club Expands Shared Memberships to Golf Properties
Jul 28, 2025 • Athletech News
The Cottages at the Bay Club coming soon to Mattapoisett
Jun 24, 2025 • Boston Agent Magazine
KKR-Backed Bay Club Acquires 425 Fitness
Jun 5, 2025 • SGB Media
KKR-backed Bay Club acquires 425 Fitness
Jun 4, 2025 • pehub.com
Bay Club Acquires 425 Fitness as Club Count Climbs
Jun 2, 2025 • Athletech News
Bay Club Continues Investment Sprint With the Acquisition of 425 Fitness
Jun 2, 2025 • The Bay Club Company
Bay Club sues developer Alexandria over displacement of San Francisco Tennis Club
May 1, 2025 • The Business Journals
Bay Club Eyes Expansion Across West Coast, Nearby States
Apr 22, 2025 • Athletech News
Bay Club Expands Pacific Northwest Presence with Acquisition of Harbor Square Athletic Club in Greater Seattle Area
Apr 9, 2025 • Health & Fitness Association
Harbor Square Athletic Club Joins Bay Club’s Growing Portfolio
Apr 3, 2025 • Athletech News
The Bay Club Expands PNW Presence with Seattle Area Acquisition
Apr 2, 2025 • SGB Media Online
Bay Club Expands Pacific Northwest Presence with Acquisition of Harbor Square Athletic Club in Greater Seattle Area
Apr 2, 2025 • The Bay Club Company
How Bay Club Took Over the West Coast’s Luxury Fitness Scene
Nov 19, 2024 • Athletech News
The Bay Club Company Launches Diversity Task Force
Jul 14, 2020 • Newswire
The Bay Club Company Partners with Troon
Mar 7, 2019 • Business Wire