10 hrs ago
Product Marketing Manager
Viasat
Carlsbad, CA (Hybrid)Full time$119K/yr – $221K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Product Marketing Manager
Carlsbad, CA (Hybrid)
$119K/yr – $221K/yrSenior Level10+ years expFull time
Posted 10 hrs ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Responsibilities
- Leading the development and implementation of product marketing efforts supporting government, defense, and national security customers will be a key responsibility of this role.
- This role is responsible for defining market positioning, messaging, competitive differentiation, and go-to-market strategies for our Mission Connections & Cybersecurity business.
- The Product Marketing Manager will convey complex technical capabilities through compelling customer value propositions that drive adoption, revenue growth, and mission impact.
- This role requires both critical thinking and practical work.
- Responsibilities include developing product launch strategies and sales tools.
- You will conduct market research and work closely with customers and interested parties.
- You will bring deep experience in government technology, defense, aerospace, or other highly regulated markets and understands how to position technical solutions within government procurement, acquisition, and mission environments.
- The day-to-day
- Product Positioning and Messaging
- - Develop product positioning, messaging, and value propositions that clearly communicate customer benefits and competitive differentiation.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field.
- 10+ years of experience in product marketing, product management, solution marketing, or related roles.
- Demonstrated experience supporting government, defense, aerospace, national security, or highly regulated B2B technology markets.
- Experience developing product positioning, go-to-market strategies, and launch plans for technical products or solutions.
- Strong ability to translate complex technologies into clear, compelling customer value propositions.
- Experience collaborating alongside Product teams, Engineering, Business Development, and executive leadership groups.
- Knowledge of government procurement processes, acquisition cycles, and defense market dynamics.
- Analytical, research, and competitive intelligence skills.
- Strong written, verbal, and presentation skills, including executive-level communications.
- Experience developing sales enablement tools and customer-facing product content.
Preferred
- Active U.S. Security Clearance or ability to obtain one preferred.
Viasat
At Viasat, we go above and beyond. So you can too.We believe connectivity is a catalyst that can help you unlock more value, improve operations and enable new experiences. We do this by delivering reliable, high-performance connectivity plus advanced digital platforms and services that help you transform every connection into an opportunity.With over four decades of expertise and one of the world’s most advanced multi-network, multi-orbit satellite connectivity ecosystems, we are always ready to meet the unique demands of governments, businesses and communities. Whether you’re flying at 35,000 feet, operating in remote regions, or leading complex missions, we're here to help you get more out of your connectivity.
Traffic Signals
Monthly Visitors
2.3M
Monthly Google Ads Budget
$2.2M
Traffic Source Mix
Search
19%
Direct
61%
Referral
15.9%
Social
2.5%
Paid
1.5%
Headcount Trend
Current headcount: ~6.6K
Marketing Team
Marketing Team Size
167 (3% of company)
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$3.2B
Last Raise
$1.2M
Grant, 4 months ago
Funding History
- Nov 2025Grant • $1.2M
- Sep 2024Post IPO Debt • $2B
- Sep 2023Post IPO Debt • $733.4M