2 months ago
Global B2B Growth Marketing Lead
Cash App
USA (Remote)Full time$149K/yr – $270K/yr
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Global B2B Growth Marketing Lead
USA (Remote)
$149K/yr – $270K/yrSenior Level8+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and accelerate paid performance by building audience-first strategies, rapid testing, and cross-functional roadmaps with Product/Data Science to remove blockers and improve efficiency.
- Lead ABX, Demand Gen, MarOps, and Lifecycle Marketing with agencies to drive incremental growth.
- Drive experimentation-led growth by turning tests into scalable acquisition engines and aligning media with business priorities.
Job Description
Responsibilities
- Manage the individuals responsible for ABX, Demand Generation, MarOps, and Lifecycle Marketing, as well as external agency relationships.
- Own the core paid performance program across all channels and manage the Growth Marketing Opex.
- Oversee the planning, execution, and day-to-day optimization of paid performance campaigns designed to drive measurable incremental growth.
- Develop an audience-first approach to our performance media that is rooted in targeting strategy, intent signals, and performance insights.
- Challenge the status quo by proactively identifying testing opportunities, experimenting rapidly with new and existing tactics, and turning successful tests into scalable acquisition engines.
- Build future-proofed roadmaps in collaboration with teams such as Product and Data Science - harnessing experimentation, automation, and AI to remove blockers, speed up execution, and improve performance.
- Collaborate closely with Content Marketing and external agency partners to support the development and execution of insight-led briefs that align with business priorities.
- Maintain a strong understanding of the evolving media, commerce, and marketing landscape—bringing fresh ideas and emerging trends into our strategy to stay ahead of the curve
Requirements
- Minimum of 8 years of professional experience leading Growth Marketing at Commerce platforms, Fintech, SAAS, or related industries.
- Skilled at influencing cross-functional stakeholders to drive successful business outcomes.
- Proven track record of driving new leads and reducing churn via lifecycle retention strategies.
- Experience with managing Marketing Opex and contracting external agencies.
- You're solutions-oriented and highly collaborative, acting as a business owner to drive results.
- You have the mentality that no job is too big or too small.
Benefits
- Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering.
Cash App
3.6 Glassdoor
It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible. This is our mission, and it’s why working at Cash App means so much more than a job.Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
Founded in 2013
New York, New York, USA
4.1K employees (345 in marketing)
60% recommend to a friend
40% CEO approval
Traffic Signals
Monthly Visitors
13.1M
Monthly Google Ads Budget
$218.2K
Traffic Source Mix
Search
30.3%
Direct
60.7%
Referral
6.2%
Social
2.3%
Paid
0.5%
Headcount Trend
Current headcount: ~4.1K
Marketing Team
Marketing Team Size
214 (5% of company)
Median Career Experience
11 years
Median Tenure
3.5 years
People
Marketing Leadership
Andrea Kim
Head of Content & Experiential Marketing
At the company for 3 years 10 months
Alanna Gregory
Head of Growth and Product Marketing
At the company for 4 years 6 months
Hannah Hughes
Head of Product Marketing
At the company for 1 year 10 months
Charisse Masel
Head of Customer Engagement Marketing
At the company for 4 years 6 months
Funding
Total Funding
$10M
Last Raise
$10M
Pre Seed, 8 years ago
Funding History
- Apr 2018Pre Seed • $10M
