Own the brand and portfolio growth across MegaMex import brands, owning P&L, go-to-market, and cross-functional execution to drive margin and near-term innovation.

Own multi-brand P&L including forecasting, pricing, promotions, and gross margin delivery.
portfolio optimization and SKU rationalization to simplify execution and protect shelf presence.
Lead integrated marketing and in-market execution across media, shopper programs, and channels to fuel growth.

Job Description

Responsibilities

Prove Potential Sources of Growth Strategy & Holistic Brand Leadership
Renovate LA VICTORIA® and explore DONA MARIA® portfolio expansion by delivering a cohesive, consumer-led brand strategy spanning brand positioning, portfolio architecture, communication, innovation, and in-market execution
Develops the annual and multi-year operating plan, integrating brand strategy, innovation pipeline, financial targets, and commercialization plans
Develop club product items
Drive gross margin improvement across CHI-CHI’s® and Import brands by identifying and executing COGS optimization opportunities, strategically reallocating trade spend toward high velocity SKU’s, and leading portfolio simplification initiatives that reduce complexity and eliminate underperforming items without compromising distribution breadth
Sustain and defend distribution by maintaining strong customer sell-in support, ensuring planogram compliance, and managing the import brand portfolio with a rationalized, focused assortment that simplifies execution for retail partners while protecting shelf presence for priority SKU’s
Manages the LA VICTORIA®, DONA MARIA®, CHI-CHI’s® and All Other Imports P&L, including forecasting, pricing, promotional strategy, A&P investment, and gross margin delivery
Monitor and analyze volume, market share, profit drivers, and competitive dynamics to inform decisions and optimize growth
Strong financial and consumer research data understanding, make decisions based on data
Lead close-in innovation and renovation to fuel near-term growth while strengthening brand equity

MegaMex Foods LLC

MegaMex Foods, LLC opened its doors for the first time on October 26th, 2009 in southern California. It is a joint venture of two giants in the food industry—Hormel Foods and Herdez del Fuerte, S.A. de CV. As a result, MegaMex Foods has the marketing, sales and supply chain expertise that makes it an excellent partner for retail and foodservice companies. MegaMex Foods, LLC, offers a wide variety of Mexican food products and ingredients in the U.S., including:•Salsas •Sauces •Peppers •Tortillas •Salad Dressings •Seasoning Mixes •Guacamole & Avocado •Frozen Food

Founded in 2009

Orange, California, USA

138 employees (18 in marketing)

www.megamexfoods.com

Traffic Signals

Monthly Visitors

3.6K

Traffic Source Mix

28.4%

Direct

48.1%

Referral

6.5%

Social

15.4%

Paid

1.5%

Headcount Trend

Current headcount: ~138

Marketing Team

Marketing Team Size

15 (11% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

LA VICTORIA® Brand Introduces All-New Lineup of Topping Sauces, Elevating Everyday Meals with Mexican-Inspired Flavor Fusions

Aug 26, 2025 • PR Newswire

HERDEZ® Rounds Out Lineup With New Chunky Salsa; Diana De Loza Details

Jul 11, 2025 • Deli Market News

WHOLLY® GUACAMOLE Unites with Tajín to Unveil Chile Lime Flavor to Spice Up Snacktime

Jun 16, 2025 • PR Newswire

Responsibilities

Prove Potential Sources of Growth Strategy & Holistic Brand Leadership
Renovate LA VICTORIA® and explore DONA MARIA® portfolio expansion by delivering a cohesive, consumer-led brand strategy spanning brand positioning, portfolio architecture, communication, innovation, and in-market execution
Develops the annual and multi-year operating plan, integrating brand strategy, innovation pipeline, financial targets, and commercialization plans
Develop club product items
Drive gross margin improvement across CHI-CHI’s® and Import brands by identifying and executing COGS optimization opportunities, strategically reallocating trade spend toward high velocity SKU’s, and leading portfolio simplification initiatives that reduce complexity and eliminate underperforming items without compromising distribution breadth
Sustain and defend distribution by maintaining strong customer sell-in support, ensuring planogram compliance, and managing the import brand portfolio with a rationalized, focused assortment that simplifies execution for retail partners while protecting shelf presence for priority SKU’s
Manages the LA VICTORIA®, DONA MARIA®, CHI-CHI’s® and All Other Imports P&L, including forecasting, pricing, promotional strategy, A&P investment, and gross margin delivery
Monitor and analyze volume, market share, profit drivers, and competitive dynamics to inform decisions and optimize growth
Strong financial and consumer research data understanding, make decisions based on data
Lead close-in innovation and renovation to fuel near-term growth while strengthening brand equity