3 days ago
Director, Paid Media and Digital Demand
Pluralsight
USA (Unknown)Full time$148K/yr – $195K/yr
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Director, Paid Media and Digital Demand
USA (Unknown)
$148K/yr – $195K/yrDirector/Executive10+ years expFull time
Posted 3 days ago
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Job Summary
Own the paid media strategy and optimization across B2B, ABM, brand, and B2C, partnering with cross-functional teams to drive pipeline, bookings, and customer impact.
- Define performance benchmarks and reporting cadences
- Lead and manage the media agency partnership with executive-facing updates
Job Description
Responsibilities
- Own the paid media strategy and optimization engine across B2B demand gen, ABM, brand, and B2C—translating business objectives into channel mix, audience strategy, and investment decisions.
- Establish performance benchmarks, measurement frameworks, and reporting cadences that drive continuous improvement.
- Lead and develop the media agency partnership as the primary strategic owner. You'll set priorities, manage delivery, run quarterly business reviews, and ensure the relationship evolves to meet Pluralsight's changing needs.
- Build the digital demand generation operating model—owning campaign planning and orchestration across paid, owned, and earned channels within key GTM motions: field programs, events, ABM initiatives, product launches, and integrated campaigns.
- You'll partner with Portfolio Marketing, Revenue Marketing, Sales, and GTM leaders to translate strategic priorities into campaigns that deliver measurable pipeline, bookings, and engagement impact.
- Own email marketing and lifecycle programs with distinct accountability across acquisition, nurture, customer retention, adoption, and expansion.
- You'll design behavioral journeys, partner with Marketing Operations to build automated triggers and segmentation strategies, and establish KPIs that connect email engagement, conversion, retention, and influenced revenue to business outcomes.
- This includes optimizing customer adoption and cross-sell opportunities through targeted lifecycle programs.
- Execute B2C growth and promotional strategy, owning acquisition, retention, and expansion programs in partnership with Portfolio Marketing and B2C teams.
- You'll evaluate promotional effectiveness, optimize customer acquisition strategies, and ensure campaigns drive measurable customer impact alongside pipeline contribution.
Requirements
- 10+ years of experience in paid media, growth marketing, or performance marketing, including ownership of strategy and execution. B2B and B2C media experience required.
- 6+ years of leading and building high-performing teams.
- Proven experience managing and scaling a media agency relationship (planning, execution, optimization, budget).
- Strong track record of KPI ownership and driving measurable outcomes across full-funnel media.
- Experience managing significant budgets, forecasting/pacing, and translating performance into executive-ready insights.
- Operational strength with invoicing workflows, approvals, and accounts payable record-keeping.
- Strong cross-functional leadership and communication skills; able to influence without authority.
- Experience with major paid platforms (e.g., Google, Meta, LinkedIn, programmatic/CTV, YouTube) and modern measurement approaches (attribution, incrementality testing).
- Experience partnering with Demand Gen, Field, Events, Analytics, and Finance in a matrixed organization.
- Experience building or improving marketing budget governance and reporting processes.
Benefits
- Benefits include competitive compensation, bonus eligibility, comprehensive medical coverage, unlimited PTO, wellness reimbursement, professional development funds, and more.
Pluralsight
3.2 Glassdoor
Hi there! We’re inspiring and empowering the technology workforce to achieve their goals. And we're here to give you and your tech teams the skills and insights to thrive.Beware of scams impersonating Pluralsight. We only contact candidates through @Pluralsight.com emails or verified LinkedIn profiles and will never request payment or sensitive documents during the application process. If you’re unsure about a message, contact us at recruiting@pluralsight.com.
Founded in 2004
Roanoke, Texas, USA
1.9K employees (493 in marketing)
46% recommend to a friend
82% CEO approval
Traffic Signals
Monthly Visitors
2M
Monthly Google Ads Budget
$453.6K
Traffic Source Mix
Search
35.6%
Direct
55.2%
Referral
6.7%
Social
1.5%
Paid
1%
Headcount Trend
Current headcount: ~1.9K
Marketing Team
Marketing Team Size
455 (24% of company)
Median Career Experience
13.5 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Jamie Roberts
Chief Marketing Officer
At the company for 8 months
Sunniya Saleem Palwala
Vice President of Revenue Marketing
At the company for 6 months
Rebecca Snider
Vice President Strategy Execution - Revenue & Marketing
At the company for 1 year 3 months
Mari Heimuli
Vice President of B2B Marketing
At the company for 4 years
Funding
Total Funding
$194.5M
Last Raise
$2M
Grant, 8 months ago
Funding History
- Jul 2025Grant • $2M
- Dec 2016Series C • $30M
- Aug 2014Series B • $135M