7 days ago
SEO Lead
brightwheel
USA (Remote)Full time$98K/yr – $150K/yr
Marketing jobs
4 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
SEO Lead
USA (Remote)
$98K/yr – $150K/yrSenior Level5+ years expFull time
Posted 7 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and drive end-to-end SEO and AI-driven growth initiatives across website and content, delivering high-intent traffic and robust pipeline through large-scale content production, AI citation optimization, and cross-functional leadership.
Job Description
Responsibilities
- Own and execute SEO and GEO/AEO strategy across website and content channels, directly impacting high-intent traffic and MQL targets
- Drive and manage large-scale content production (2K+ pages/month target) using AI-powered workflows, with a focus on high-intent audiences — ECE directors, franchise operators, and childcare providers
- Build and optimize content hubs targeting high-value search categories (e.g., state compliance, childcare management, billing & payments), and run a content freshness/refresh program alongside net-new production
- Own AI citation and visibility tracking (e.g., via Profound or similar platforms) across Google AI Overviews, ChatGPT, Gemini, and other LLM surfaces — monitoring Visibility Score, Share of Voice, and citation volume/share by page and workstream, and benchmarking against competitors
- Implement technical AEO foundations — structured data/schema markup, entity optimization, FAQ markup, llms.txt, and other machine-readability improvements — to increase citation likelihood in AI-generated answers
- Design and optimize comparison, pricing, and decision-style content, and adapt landing experiences (e.g., homepage) as AI referral traffic patterns shift toward broader, top-of-funnel category queries
- Monitor and adapt to major algorithm changes (Google core updates, AI search shifts from ChatGPT/Gemini) and recalibrate strategy and targets accordingly, including guarding against AI Overview cannibalization and content-farm/E-E-A-T risk as production scales
- Independently lead cross-functional planning sessions with content, product, and analytics teams to align on traffic and conversion goals
- Identify, scope, and champion new SEO/GEO/AEO opportunities — from keyword strategy and technical SEO to AI citation optimization — and drive from concept to launch
- Build and present clear performance reporting and strategic recommendations to senior stakeholders, including recurring scorecard/MBR-style reviews connecting SEO/GEO work to pipeline and revenue
Requirements
- 5–8+ years of SEO experience, ideally in B2B SaaS or a high-growth consumer tech environment
- Proven track record independently managing complex, end-to-end SEO programs with measurable impact on organic traffic and pipeline
- Deep expertise in technical SEO, content strategy, and AEO/GEO (AI search/LLM citation optimization)
- Hands-on experience with AI citation and visibility tracking tools (e.g., Profound, Ahrefs Brand Radar, or similar) and a clear point of view on Share of Voice, Visibility Score, and citation-share metrics
- Experience implementing structured data/schema, entity optimization, and emerging machine-readability standards (e.g., llms.txt) to improve AI citation performance
- Experience managing high-volume content production workflows, including AI-assisted content at scale, balanced against content freshness/refresh strategy and E-E-A-T/quality standards
- Strong analytical skills — comfortable pulling and synthesizing data from GA4, Search Console, SEMrush/Ahrefs, Profound, and CRM to drive decisions
- Demonstrated ability to independently structure strategic recommendations and present to senior leadership with minimal direction
- Strong cross-functional collaborator — viewed as a thought partner by growth, product, and content peers
- Demonstrated ability to work independently in a remote, full-time environment
brightwheel
3.6 Glassdoor
Brightwheel is the leading platform for early education that combines SaaS, Payments, and a consumer-like daily experience. With brightwheel, teachers save valuable time through easy tools for assessment, communication, and photo sharing; administrators can manage their business with enrollment, reporting, and online bill pay; parents get a beautiful, real-time view of their child’s day that helps them participate in the learning + continue it at home. Brightwheel is the fastest growing and top reviewed product in early education - a $100B US market. Investors include Addition, Bessemer, Emerson Collective, GGV Capital, Lowercase Capital, and Mark Cuban. We're hiring!Open Positions: https://jobs.lever.co/brightwheelShark Tank Pitch: https://www.youtube.com/watch?v=5iKitGJeAZ4
Founded in 2014
San Francisco, California, USA
498 employees (24 in marketing)
65% recommend to a friend
69% CEO approval
Traffic Signals
Monthly Visitors
2M
Monthly Google Ads Budget
$30.6K
Traffic Source Mix
Search
26.5%
Direct
69.2%
Referral
3.6%
Social
0.3%
Paid
0.4%
Headcount Trend
Current headcount: ~501
Marketing Team
Marketing Team Size
17 (3% of company)
Median Career Experience
11 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Joy Li He
Head of Performance Marketing
At the company for 2 years
Dima AlTabbaa
Director of Product Marketing and Pricing
At the company for 1 year 3 months
Lauren Newman
Senior Demand Generation Manager
At the company for 1 year 5 months
Lucy (Melling) Pentella
Senior Product Marketing Manager
At the company for 4 years 1 month
Funding
Total Funding
$88.8M
Last Raise
$55M
Series C, 5 years ago
Funding History
- Feb 2021Series C • $55M
- Dec 2020Series Unknown
- Oct 2018Series B • $21M