6 weeks ago
Lifecycle & Loyalty Marketing Specialist
Sport Clips Haircuts
Georgetown, TX (Hybrid)Full time$75K/yr – $95K/yr
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Lifecycle & Loyalty Marketing Specialist
Georgetown, TX (Hybrid)
$75K/yr – $95K/yrMid Level2+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own multi-channel lifecycle campaigns focused on loyalty and retention, with Braze as the core platform and a tight loop between campaign design, testing, and optimization.
- Own end-to-end lifecycle programs across email, SMS, push, in-app, and loyalty to lift retention and lifetime value.
- Collaborate with Creative, Analytics, Ops, and Brand to align with seasonal goals and business priorities.
- Measure, learn, and act on tests and feedback to continuously improve customer engagement and long-term value.
Job Description
Responsibilities
- Execute multi-channel lifecycle marketing campaigns across email, SMS, push notifications, in-app messaging, and loyalty channels
- Manage campaigns from concept through execution, including segmentation, audience selection, offer setup, testing, deployment, and optimization
- Serve as a power user of Braze and related customer engagement platforms
- Support loyalty, retention, win-back, and promotional campaigns designed to increase customer frequency and lifetime value
- Partner with Creative, Analytics, Operations, and Brand teams to align campaigns with business priorities and seasonal initiatives
- Conduct A/B and multivariate testing to improve campaign performance, customer engagement, and conversion rates
- Monitor campaign results and develop actionable insights and recommendations to improve retention, loyalty, and customer lifetime value
- Leverage customer feedback, survey results, and behavioral data to continuously improve the customer experience
- Maintain campaign calendars, project timelines, and execution processes to ensure flawless delivery
- Collaborate with internal stakeholders and external partners to ensure campaigns are executed accurately, on time, and on brand
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Minimum of 2 years of hands-on experience using Braze, including campaign creation and execution across email, SMS, push notifications, in-app messaging, and Canvases
- 2-4 years of experience in lifecycle marketing, CRM marketing, retention marketing, loyalty marketing, or customer engagement
- Experience developing audience segmentation and personalization strategies using customer behavior and engagement data
- Strong understanding of multi-channel customer journeys and marketing best practices across web and mobile platforms
- Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously
- Strong communication and collaboration skills with experience working cross-functionally
- Highly organized with exceptional attention to detail
Preferred
- Braze certification
- Experience with Liquid Logic
- Experience with Segment, Microsoft Azure, or similar customer data platform
- Experience supporting loyalty programs, customer retention initiatives, and promotional marketing campaigns
- Familiarity with A/B testing, experimentation frameworks, and marketing performance analytics
- Experience in franchise, retail, hospitality, membership, or multi-location consumer businesses
- Passion for creating exceptional customer experiences and driving brand loyalty
Sport Clips Haircuts
Sport Clips is one of the most respected and fastest-growing hair care franchises in the United States. Recognized by Entrepreneur as one of the Top 10 ”Fastest-Growing Franchises” and FORBES as a “Top Ten Best Franchise” to buy for its investment category, Sport Clips continues to experience success through our belief that our Team Members are our greatest asset. Founded by Gordon Logan in 1993, Sport Clips now operates a franchise system of more than 1,800 stores in the United States and Canada – and counting!At Sport Clips, it is our mission to create a championship haircut experience for men and boys in an exciting sports environment! When you become a member of the Sport Clips Team, you will be joining people who live by three simple values, which were inspired by the same core values famed football coach, Lou Holtz, used to build championship football teams: "Do Your Best. Do What's Right. Treat Others the Way They Want to Be Treated.” Whether it’s through the many important causes Sport Clips stores support, or our program established to help team members in need, there are many ways you’ll see values in action at Sport Clips! Join us to see why, at Sport Clips... It’s Good to be a Team Member!Company Website: www.sportclips.com
Traffic Signals
Monthly Visitors
793.5K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
61.9%
Direct
31.4%
Referral
5.3%
Social
0.4%
Paid
1%
Headcount Trend
Current headcount: ~4.9K
Marketing Team
Marketing Team Size
60 (1% of company)