Own the consumer insights agenda by translating business questions into learning plans, combining qualitative and quantitative methods to deliver holistic, data-driven guidance that shapes cross-functional decisions.

Learning agendas: develop research plans and methodologies to answer key business questions.
Insight synthesis: integrate primary, secondary, shopper, and POS data to inform strategy.
Cross-functional influence: align with internal teams and external partners to scope objectives and meet expectations.

Job Description

Responsibilities

Understand key business questions to develop learning agendas and research methodology recommendations
Knowledge of consumer insights tools and methods including qualitative (IDI’s, focus groups, ethnographies, shop-alongs) and quantitative (segmentation, demand/need space landscaping, product/concept validation), etc.
Synthesize insights from disparate sources of data to provide holistic perspective spanning primary and secondary research, shopper insights, POS data, and trends
Guide business decisions through data-based, consumer-centric insights
Collaborate with other Consumer Insights professionals on the team to drive best practices and ensure holistic support of business partners.
Effectively partner with cross-functional internal teams and external vendor partners to ensure business and research objectives are scoped accurately and expectations are met

Requirements

Bachelor’s degree in Marketing, Economics, Data Science, Psychology, Sociology, or related fields of study required.
At least 3-5 years of relevant Consumer Insights experience on either the client or supplier-side, preferably within the consumer-packaged goods (CPG) space

Preferred

MBA or relevant Master’s Degree preferred
Knowledge of IRI/Circana is a plus
Experience with SPSS, PowerBI, Tableau, or similar platform

The Hershey Company

3.8 Glassdoor

The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. Hershey has approximately 20,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 70 brands around the world that drive more than $11 billion in annual revenues, including such beloved brands like HERSHEY'S, REESE'S, KIT KAT®, JOLLY RANCHER, ICE BREAKERS, SHAQ-A-LICIOUS, SKINNYPOP and DOT'S HOMESTYLE PRETZEL'S. For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. Hershey founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.

Hershey, Pennsylvania, USA

11K employees (926 in marketing)

www.thehersheycompany.com

72% recommend to a friend

81% CEO approval