1 day ago
Marketing Strategist $70,000-$115,500/annually
Mille Lacs Corporate Ventures
Hinckley, MN (Hybrid)Full time$70K/yr – $116K/yr
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Marketing Strategist $70,000-$115,500/annually
Hinckley, MN (Hybrid)
$70K/yr – $116K/yrMid Level3+ years expFull time
Posted 1 day ago
Job Summary
Lead and shape the brand and digital marketing strategy across property channels, guiding a team to attract guests, grow engagement, and translate business goals into concrete channel plans.
- Own brand strategy, social media, and multi-channel campaigns
- Direct a digital content and social team to deliver consistent, on-brand storytelling
- Provide actionable analytics and reporting to optimize performance
Job Description
Responsibilities
- Brand + Marketing Strategy
- Work with property leadership to ensure traditional and digital campaigns, online content, and social media collateral align with an overall brand strategy designed to attract Guests and build both awareness and organic engagement.
- Collaborate with property leadership and make recommendations on how best to increase market share and seize upon emerging digital opportunities.
- Collaborate with property marketing departments to develop new media strategies based on business goals and marketing programming, presenting briefs on emerging opportunities and new media.
- Support traditional media planning and public relations efforts that complement the digital ecosystem.
- Provide ongoing strategic consultation and responsive support to internal partners, translating their business objectives into channel-level plans.
- Support the creation of marketing materials for email, app, landing pages, and other web platforms to drive traffic and promote our offerings, services, and experiences.
- Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
- Create consistent and meaningful content on all social media platforms and implement social media marketing plans and editorial calendars.
- Act quickly and gracefully to resolve Guest complaints or criticism posted on social media, escalating as appropriate.
Requirements
- Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field. An equivalent combination of education and directly related experience will be considered.
- Experience: Three (3) or more years of paid digital marketing and social media experience and three (3) or more years of traditional marketing experience.
- Leadership: Two (2) years of experience leading or supervising others required. Qualifying experience may include formal supervisory roles, team or project lead assignments, or leadership experience gained through community, tribal, military, or volunteer organizations. Demonstrated ability to coach and develop others, deliver constructive feedback, and manage competing priorities across a team.
- Analytics: Three (3) or more years of data-driven analysis, usage of analytics dashboards, and reporting tools, with the ability to interpret results and take action to increase the effectiveness of digital media campaigns.
- Technical Knowledge: Familiarity with Salesforce Marketing Cloud. Strong familiarity with the business applications of social media and digital ad platforms (Facebook, Instagram, YouTube, Google Ads, LinkedIn, and similar). Proficient in Search Engine Optimization (SEO) best practices. Experience with technologies and best practices for email, SMS, web design, web production, and creative design across multiple platforms and channels.
- Skills: Strong project management skills with the ability to manage multiple projects with competing demands and deadlines. Solves complex problems with creative flair and big-picture thinking, uses knowledge of the business and business environment to turn data into insight, influences others to translate vision into action, and demonstrates drive for continued personal and professional growth.
- Licensing: Must be able to secure and maintain a license from the Gaming Regulatory Authority (GRA) and follow all Detailed Gaming Regulations (DGRs).
- Preference: Mille Lacs Band Member and American Indian preference will be exercised in the hiring process.
Preferred
- Preferred: Experience in casino gaming, hospitality, entertainment, resort, or another highly regulated, Guest-focused, multi-channel environment.
- Licensing: Must be able to secure and maintain a license from the Gaming Regulatory Authority (GRA) and follow all Detailed Gaming Regulations (DGRs).
- Preference: Mille Lacs Band Member and American Indian preference will be exercised in the hiring process.
Mille Lacs Corporate Ventures
Mille Lacs Corporate Ventures (MLCV) was created by the tribal government of the Mille Lacs Band of Ojibwe to manage the business affairs of the Band. We are committed to advancing our vision of building a sound economic future for generations to come. Today, our businesses are a thriving economic force in East Central Minnesota and beyond.
Salaries
Posted range
$70K/yr – $116K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
15 (10% of company)
Median Career Experience
12 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Erin Wiesner
Director of Database Marketing
At the company for 3 years 9 months
Alyssa Enno
Executive Director of Marketing & Communications
At the company for 9 years 8 months
Hannah Vlasin
Marketing Strategy Manager
At the company for 4 years 8 months
Whitney Herzog
Senior Marketing Project Manager
At the company for 4 years 9 months
Traffic Signals
Monthly Visitors
1.9K
Traffic Source Mix
Search
29.5%
Direct
39%
Referral
14.1%
Social
15.9%
Paid
1.4%
Headcount Trend
Current headcount: ~147