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6 marketing jobs

Champion Petfoods logo
2 weeks ago

Media & Digital Strategy Director

Champion Petfoods

Boulder, CO (Hybrid)Full time$147K/yr – $202K/yr
Champion Petfoods logo
2 weeks ago

Media & Digital Strategy Director

Champion Petfoods

Louisville, CO (Hybrid)Full time$147K/yr – $202K/yr
Champion Petfoods logo
2 weeks ago

Shopper Marketing Manager

Champion Petfoods

Louisville, CO (Hybrid)Full time$105K/yr – $144K/yr
Champion Petfoods logo
2 months ago

Shopper Marketing Manager

Champion Petfoods

Louisville, CO (On-site)Full time$105K/yr – $144K/yr
Champion Petfoods logo
2 months ago

Shopper Marketing Manager

Champion Petfoods

Louisville, CO (Unknown)Full time$105K/yr – $144K/yr
Champion Petfoods logo
3 months ago

Director of eCommerce, Key Accounts

Champion Petfoods

Boulder, CO (On-site)Full time$147K/yr – $202K/yr

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6 jobs
Champion Petfoods logo

Media & Digital Strategy Director

Champion Petfoods

Boulder, CO (Hybrid)

$147K/yr - $202K/yrIn-houseFull-timeDirector/executive15+ years exp.
2 weeks ago
Champion Petfoods logo

Media & Digital Strategy Director

Champion Petfoods

Louisville, CO (Hybrid)

$147K/yr - $202K/yrIn-houseFull-timeDirector/executive15+ years exp.
2 weeks ago
Champion Petfoods logo

Shopper Marketing Manager

Champion Petfoods

Louisville, CO (Hybrid)

$105K/yr - $144K/yrIn-houseFull-timeSenior level
2 weeks ago
Champion Petfoods logo

Shopper Marketing Manager

Champion Petfoods

Louisville, CO (On-site)

$105K/yr - $144K/yrIn-houseFull-timeSenior level10+ years exp.
2 months ago
Champion Petfoods logo

Shopper Marketing Manager

Champion Petfoods

Louisville, CO (Unknown)

$105K/yr - $144K/yrIn-houseFull-timeSenior level10+ years exp.
2 months ago
Champion Petfoods logo

Director of eCommerce, Key Accounts

Champion Petfoods

Boulder, CO (On-site)

$147K/yr - $202K/yrIn-houseFull-timeDirector/executive
3 months ago
Champion Petfoods logo
Champion Petfoods

Media & Digital Strategy Director

Boulder, CO (Hybrid)

$147K/yr – $202K/yrDirector/Executive15+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end media strategy and investment governance across the funnel, drive transformation and capability building, and lead agency partnerships to maximize ROI.

  • Define and execute full-funnel media strategy across awareness to advocacy.
  • Lead data, audience intelligence, measurement and team capability initiatives.

Job Description

Responsibilities

  • Full-Funnel Media Strategy . Define the media engagement strategy across awareness, consideration, conversion and advocacy, translating brand and business priorities into integrated annual strategies.
  • Digital & Emerging Media Transformation. Lead the organization in transformation towards a digital-first pet parent model; strengthening team capabilities across media platforms, insights, and effective GEO strategies.
  • Investment Strategy & Governance . Own the allocation and governance of media investment across brands, channels and funnel stages, establishing clear principles for prioritization, optimization and ROI.
  • Agency Leadership & Media Excellence . Lead media agency relationships, scopes of work and performance, ensuring access to best-in-class planning, buying, innovation, technology and measurement capabilities.
  • Measurement, Performance & Optimization. Establish a robust measurement framework across the funnel, translating media performance into actionable insights and continuously improving effectiveness, efficiency and return on investment.
  • Audience Intelligence, Data & Personalization. Build actionable audience intelligence and segmentation to sharpen targeting, personalization and media effectiveness across the pet parent journey.
  • Search, AI & Digital Discovery. Lead Search, SEO/GEO and AI-driven discovery strategies to maximize brand visibility, relevance and authority across evolving digital journeys.
  • Team Leadership & Capability Building. Build and develop a high-performing Media team, strengthening future-ready capabilities across Media, Audience Intelligence, Measurement, Search and AI.

Requirements

  • 15+ years of progressive experience in Media and Digital Marketing, ideally within consumer products or DTC organizations.
  • Deep expertise in full-funnel media strategy and planning, with strong knowledge across Brand Media, Retail Media, Search, Social, Video/CTV, Programmatic and emerging digital channels.
  • Strong digital-first orientation, with demonstrated ability to evolve media strategies and capabilities in response to changing consumer behaviors, technology, GEO and new forms of digital discovery.
  • Proven experience managing media investments, including budget allocation, governance and optimization across brands, channels and audiences to maximize effectiveness and ROI.
  • Strong understanding of audience intelligence , data and measurement, with experience leveraging insights, segmentation and performance analytics to improve targeting, personalization and media effectiveness.
  • Proven agency and partner leadership , with experience managing complex agency relationships, setting strategic direction and driving accountability, innovation and high-quality execution.
  • Proven people leadership experience , with a track record of building, developing and inspiring high-performing teams while strengthening functional capabilities and ways of working.

Benefits

  • Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.
  • Earnings: Salary range from USD$147,000 to USD$202,000, 401k with Company, and donation matching.
  • Industry Competitive Benefits: Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.
  • Continuing Education: In House & Online Learning & Development, as well as an Education Assistance Program.
  • Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.
  • Other Perks: Free Bag of Premium Pet Food each month, Free Parking and more!
Champion Petfoods logo

Champion Petfoods

3.7 Glassdoor

Champion Petfoods is an award-winning, independent pet food maker with a reputation of trust spanning more than a quarter century. At Champion, our mission is clear and strong: we make Biologically AppropriateTM dog and cat foods from fresh regional ingredients. Leading the industry in innovation and quality control, Champion is known as the maker of ACANA and ORIJEN foods. Prepared exclusively in our own kitchens, our foods have earned an international reputation of trust, offering peace-of-mind to Pet Lovers when feeding their cherished companions. Champion employs team members dedicated to creating only the world’s best petfood.At Champion Petfoods we’re committed to making significant investments in people – and we believe in carefully selecting passionate Pet Lovers to join our growing teams.

Founded in 1985
Edmonton, Alberta, CAN
611 employees (40 in marketing)
www.championpetfoods.com
63% recommend to a friend
80% CEO approval

Salaries

Posted range

$147K/yr – $202K/yr

Taken straight from the job posting.

See all Champion Petfoods salaries

Marketing Team

Marketing Team Size
32 (5% of company)
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
10.5K
Monthly Google Ads Budget
$16
Traffic Source Mix
Search
38.5%
Direct
43%
Referral
6.5%
Social
10.6%
Paid
1.2%

Headcount Trend

Current headcount: ~611

Recent News

Stacey Osborn, Champion Petfoods Global President and Visionary Leader, Joins National 4-H Council Board of Trustees
Sep 23, 2025 • National 4-H Council
The Hagen Group Introduces New General Manager, Vice President of Sales
Sep 2, 2025 • Pet Age
IndiePet, Retail Members to Celebrate Neighborhood Pet Store Day 2025
Aug 29, 2025 • Pet Age
The ORIJEN™ Brand Launches New App to Inspire Outdoor Adventures with Pets
Aug 25, 2025 • PR Newswire
ORIJEN Launches New Trails App to Inspire Outdoor Adventures with Pets
Aug 25, 2025 • Pet Age
Growing Demand for Premium Pet Nutrition Fuels Dog Food and Snacks Market, Projected at USD 4.4 Billion by 2035
Aug 21, 2025 • EIN Presswire
Dog Food Market Growth Accelerates as Demand Surges Across Key Industries
Aug 6, 2025 • EIN Presswire
Cat Food Market Growth Accelerates as Demand Surges Across Key Industries
Aug 6, 2025 • EIN Presswire
Pet Food Market Projected To Grow USD 200.9 billion in 2032, Reaching CAGR 5.9% From 2025 To 2032
Jul 9, 2025 • EIN Presswire
Pet Snacks & Treats Market Analysis and Forecast 2025-2034 | Eco-Friendly Treats: Insect-Based Snacks Gain Popularity in Pet Food Market
Jun 27, 2025 • Research and Markets
Global Pet Food Market to Reach USD 232.8 Billion by 2034: Rising Pet Ownership and Nutritional Innovation Drive Growth
Jun 10, 2025 • EIN Presswire
Rising Demand for Natural Pet Food: Projected Market Growth at USD 23,052.0 Million by 2035 and Emerging Trends | FMI
May 8, 2025 • EIN Presswire
Pitch Update: Amazon, eBay, L'Oréal, Ribena, Champion Petfoods, Network Rail, John Frieda and more
Sep 5, 2024 • Campaign UK More Latest RSS Feed
GREATER GOOD CHARITIES JOINS FORCES WITH CHAMPION PETFOODS
Jun 26, 2024 • GlobeNewswire
ACANA™ Pet Food Team Launches "Lights, Camera, Classics" Program to Celebrate New ACANA™ Classics Recipes
Jun 20, 2024 • PR Newswire
Stacey Osborn on LinkedIn: Part of what makes Champion Petfoods special is our ability to remain on…
May 14, 2024 • LinkedIn
Champion Petfoods on LinkedIn: The ACANA™ Pet Food team wants to make 1 cat lover's dream come true by…
Apr 21, 2024 • LinkedIn
David Singer on LinkedIn: #boneandbiscuit #acana #championpetfoods
Mar 14, 2024 • LinkedIn
Dog Owner, Co. Can't Drop Claim From Pet Food Labels Trial
Mar 7, 2024 • Law360
Barbara Bajorat on LinkedIn: You're a passionate marketer and get energy from a dynamic team and…
Jan 8, 2024 • LinkedIn
24 companies hiring for hundreds of jobs in Edmonton this ...
Nov 26, 2023 • Daily Hive
Helping pets achieve optimal health with life stage formulas
Sep 28, 2023
7 top Canadian pet food businesses in 2022
Sep 18, 2023
ACANA™ Pet Food Team Announces Full Line of ACANA ...
Jan 1, 1970 • PR Newswire
Champion Petfoods sponsors Morinville Leisure Centre’s Free Public Skating Program
Jan 1, 1970 • The Morinville News
Mars Petcare to Acquire Champion Petfoods, Maker of ORIJEN and ACANA
Jan 1, 1970 • Canada NewsWire
Mars acquires Kevin's Natural Foods
Jan 1, 1970 • Food In Canada
Champion Petfoods Ramps up Innovation with Launch of New ORIJEN and ACANA Recipes
Jan 1, 1970 • Business Wire
Champion Petfoods Explores Options Including Sale Worth $2 Billion-Plus
Jan 1, 1970 • Bloomberg
Champion Petfoods Donates More Than 3.7 Million Meals to Help Pets in Need
Jan 1, 1970 • PR Newswire
Champion Petfoods
Jan 1, 1970 • Canadian Business - Your Source For Business News

Links

www.championpetfoods.comLinkedInX (Twitter)Crunchbase