Own a portfolio of trade shows from 10×10 to 150+ ft exhibits, across multiple formats
Must-have: 8+ years in B2B event marketing with complex portfolio ownership and reporting
Standout: Cross-functional leadership with Sales, Product, Design, and Marketing to maximize impact

Job Description

Responsibilities

Own a portfolio of various trade shows, from 10×10 booths to 150+ sq ft exhibits
Develop and execute plans to achieve event objectives, ensuring milestones are met and outcomes are delivered
Lead end-to-end event planning and execution, including pre/post-event campaigns, staffing, booth management, and internal enablement for demos and presentations
Collaborate with the design and marketing teams to ensure event presence effectively represents the brand and showcases our growing product portfolio
Manage budgets, contracts, vendors, and logistics, optimizing spend and operational efficiency across multiple event formats
Serve as a visible brand ambassador, building relationships with customers, partners, and prospects onsite
Gather and analyze event performance insights, using learnings to continuously improve formats, messaging, and attendee experience
Collaborate across Sales, Product, Design, and Marketing teams, providing recommendations and influencing decisions to maximize event impact
Responsible for ordering and tracking event inventory including collateral, giveaways, etc.
Travel as needed (~25% of the time) to attend events, oversee execution, and support onsite teams

Requirements

Bachelor’s degree in Marketing, Communications, or a related discipline
8+ years of experience in event marketing, including owning and executing complex B2B trade show and event programs
Proven experience managing multi-event portfolios with booths ranging from small (10×10) to large-format (150+ sq ft), including planning, execution, and reporting
Experience supporting product launches and evolving product portfolios through events, ensuring effective market positioning
Strong project management skills, highly organized, and able to manage multiple projects, resources, budgets, and onsite personnel under tight deadlines
Excellent communication skills — written, oral, and cross-functional collaboration, including partnering effectively with Sales, Product, and Marketing teams
Data and metric-driven, with the ability to draw insights from event and marketing data to optimize outcomes
Creative, innovative, and proactive — able to identify new opportunities and think outside the box to improve event experiences
Confident, friendly, and dynamic personality, able to serve as a brand ambassador at events
Comfortable traveling ~25% of the time to attend events and oversee onsite execution

Benefits

Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
401K matching and access to financial advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan – Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community

Formlabs

3.1 Glassdoor

Formlabs builds the tools that make it possible for anyone to bring their ideas to life. Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, and Hungary, Formlabs is the professional 3D printer of choice for engineers, designers, manufacturers, healthcare providers, and decision makers around the globe. Formlabs products include the Form Series SLA printers, Fuse Series SLS printers, Form Wash and Form Cure post-processing solutions.

Founded in 2011

Somerville, Massachusetts, USA

707 employees (56 in marketing)

formlabs.com

48% recommend to a friend

57% CEO approval