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7 marketing jobs

Girl Scouts of the USA logo
1 day ago

Associate, Marketing Analytics

Girl Scouts of the USA

USA (Hybrid)Other$53K/yr – $85K/yr
Girl Scouts of the USA logo
2 weeks ago

Membership Manager

Girl Scouts of the USA

Fayetteville, NC (Unknown)$42K/yr – $47K/yr
Girl Scouts of the USA logo
3 weeks ago

Digital Marketing & Content Specialist

Girl Scouts of the USA

Raleigh, NC (Hybrid)Full time$40K/yr – $45K/yr
Girl Scouts of the USA logo
2 months ago

Recruitment Specialist - Lima, OH

Girl Scouts of the USA

Lima, OH (Hybrid)Full time
Girl Scouts of the USA logo
3 months ago

Associate, Social Media & Content

Girl Scouts of the USA

USA (Hybrid)Other$66K/yr – $80K/yr
Girl Scouts of the USA logo
4 months ago

Recruiting Specialist - PRN

Girl Scouts of the USA

Ogden, UT (Unknown)Part time
Girl Scouts of the USA logo
4 months ago

Social Media Specialist

Girl Scouts of the USA

Grand Rapids, MI (Hybrid)Full time$45K/yr – $47K/yr

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7 jobs
Girl Scouts of the USA logo

Associate, Marketing Analytics

Girl Scouts of the USA

USA (Hybrid)

$53K/yr - $85K/yrIn-houseOtherMid level3+ years exp.
1 day ago
Girl Scouts of the USA logo

Membership Manager

Girl Scouts of the USA

Fayetteville, NC (Unknown)

$42K/yr - $47K/yrIn-houseMid level
2 weeks ago
Girl Scouts of the USA logo

Digital Marketing & Content Specialist

Girl Scouts of the USA

Raleigh, NC (Hybrid)

$40K/yr - $45K/yrIn-houseFull-timeMid level1+ years exp.
3 weeks ago
Girl Scouts of the USA logo

Recruitment Specialist - Lima, OH

Girl Scouts of the USA

Lima, OH (Hybrid)

In-houseFull-timeMid level
2 months ago
Girl Scouts of the USA logo

Associate, Social Media & Content

Girl Scouts of the USA

USA (Hybrid)

$66K/yr - $80K/yrIn-houseOtherEntry level3+ years exp.
3 months ago
Girl Scouts of the USA logo

Recruiting Specialist - PRN

Girl Scouts of the USA

Ogden, UT (Unknown)

In-housePart-timeEntry level
4 months ago
Girl Scouts of the USA logo

Social Media Specialist

Girl Scouts of the USA

Grand Rapids, MI (Hybrid)

$45K/yr - $47K/yrIn-houseFull-timeMid level2+ years exp.
4 months ago
Girl Scouts of the USA logo
Girl Scouts of the USA

Associate, Marketing Analytics

USA (Hybrid)

$53K/yr – $85K/yrMid Level3+ years expOther

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize marketing data pipelines, dashboards, tracking, and reporting to drive campaign performance and strategic decision making; lead cross-functional data integration and insights generation across GA4, GTM, dashboards, and analytics.

  • Own end-to-end measurement, validation, and storytelling for campaigns
  • Build and optimize dashboards and reports for leadership and channel owners
  • Collaborate across teams to align attribution and forecasting

Job Description

Responsibilities

  • Campaign Performance Monitoring & Optimization
  • - Design and implement robust tracking frameworks across paid media, organic channels, email, and web to monitor campaign performance in real time.
  • - Conduct deep-dive analyses on campaign KPIs (CTR, CPA, ROAS, engagement metrics) to identify trends, anomalies, and optimization levers.
  • - Partner with campaign managers to develop A/B testing strategies and interpret results to refine targeting, messaging, and channel mix.
  • Advanced Dashboard Development & Data Visualization for Marketing Data Storytelling
  • - Build and maintain dynamic, multi-layered dashboards in Google Looker Studio that integrate data from GA4, CRM, ad platforms, and marketing automation tools.
  • - Ensure dashboards are tailored to marketing stakeholder needs—executive summaries for leadership, granular views for marketing channel owners, and predictive insights for strategists.
  • Conversion Tracking & Strategic Reporting
  • - Implement and validate conversion tracking across platforms using GTM, GA4, and custom event tagging.
  • - Develop narrative-driven performance reports that combine quantitative rigor with strategic storytelling, highlighting campaign impact, audience behavior, and growth opportunities.

Requirements

  • Bachelor’s degree or equivalent experience
  • 3+ years of experience in digital marketing or a related field.
  • Expertise in tracking and interpreting key digital marketing metrics (CTR, CPA, ROAS, engagement, funnel conversion)
  • Hands-on experience with GA4, Google Tag Manager (GTM), and event tracking implementation.
  • Experience integrating data from multiple sources (GA4, CRM, ad platforms, marketing automation tools).
  • Ability to support A/B testing, audience segmentation, and creative performance analysis.
  • Strong understanding of digital campaign lifecycle, including planning, execution, measurement, and iteration.
  • Required Competencies: Skilled in crafting narrative-driven reports that combine data insights with business context.
  • Ability to translate campaign data into actionable insights that inform strategy and execution.
  • Strong understanding of digital campaign lifecycle, including planning, execution, measurement, and iteration.

Preferred

  • EWorking knowledge of SQL, BigQuery, or other data querying tools for custom analysis a plus.
  • Google Analytics 4 certification

Benefits

  • Medical and Behavioral Health Coverage
  • Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance.
  • Both plans include GSUSA partial subsidy of premium costs
  • Dental and vision coverage
  • Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts
  • Company-paid life insurance
  • Flexible work arrangements
  • 12 weeks of paid parental leave
  • 401(K) with company match
  • Short- and Long-Term Disability for salary continuation
Girl Scouts of the USA logo

Girl Scouts of the USA

We Are Girl Scouts. Girl Scouts bring their dreams to life and work together to build a better world. Through programs from coast to coast, Girl Scouts of all backgrounds and abilities can be unapologetically themselves as they discover their strengths and rise to meet new challenges—whether they want to climb to the top of a tree or the top of their class, lace up their boots for a hike or advocate for climate justice, or make their first best friends. Backed by trusted adult volunteers, mentors, and millions of alums, Girl Scouts lead the way as they find their voices and make changes that affect the issues most important to them. To join us, volunteer, reconnect, or donate, visit www.girlscouts.org.

Founded in 1912
New York, New York, USA
2.1K employees (95 in marketing)
www.girlscouts.org

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$36.7K
Traffic Source Mix
Search
34.5%
Direct
50.4%
Referral
12.2%
Social
2.1%
Paid
0.6%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
77 (4% of company)
Median Career Experience
19 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
4

People

Founders / CEO

Bonnie Barczykowski
Bonnie Barczykowski
Chief Executive Officer
At the company for 3 years 6 months

HR / Recruitment

Chip Parks
Chip Parks
Director, Talent Acquisition
At the company for 3 years 9 months
Jeannette Esposito
Jeannette Esposito
Talent Acquisition Manager
At the company for 5 years 10 months

Marketing Leadership

Michelle Taylor
Michelle Taylor
Interim Chief Marketing Officer
At the company for 4 years 9 months
Alice Hockenbury
Alice Hockenbury
Vice President, Marketing Activation
At the company for 17 years 7 months
Russell Peterson
Russell Peterson
Senior Director of Ecommerce & Marketing
At the company for 2 years 3 months
Chip Parks
Chip Parks
Director, Talent Acquisition
At the company for 3 years 9 months

Funding

Total Funding
$30M
Last Raise
$30M
Grant, 1 years ago

Funding History

  • Dec 2024
    Grant • $30M

Recent News

Girl Scout cookies arrive early in Eastern Mass. Here's how you can get them now.
Dec 9, 2025 • Cape Cod Times
New Research from Girl Scouts of the USA Finds Girls Turn to Screens Out of Boredom and Fear of Missing Out
Dec 9, 2025 • PR Newswire
New Girl Scout cookie to join the 2026 lineup
Dec 2, 2025 • Grice Connect
New Texas legislation cancels volunteer-run Girl Scout camp
Dec 1, 2025 • KBTX News 3
Michigan’s first $1.6M Girl Scout DreamLab hosts grand opening in Grand Rapids
Nov 21, 2025 • MLive.com
Gold Award Girl Scout Builds Bee Houses for Local Farmers
Nov 6, 2025 • TAPinto
Barren Ridge Girl Scout Camp faces potential closure amid financial challenges
Nov 2, 2025 • WBKO
Manlius student receives national scholarship for exceptional Girl Scout Gold Award project
Oct 25, 2025 • Syracuse.com
The Girl Scouts Just Teamed Up With Costco To Make the Snack of Your Dreams
Oct 23, 2025 • foodnetwork.com
Girl Scouts Cookie Granola Is Now For Sale at Select Costco Stores
Oct 17, 2025 • People.com
Amy Farrell on "Intrepid Girls" and the history of the Girl Scouts
Oct 16, 2025 • WAMC
Intrepid Girls: The Complicated History of the Girl Scouts of the USA by Amy Erdman Farrell
Oct 14, 2025 • Publishers Weekly
Girl Scout’s doing away with 2 popular cookie flavors. Here’s why
Oct 12, 2025 • PennLive.com
New Girl Scout Cookie Announced for 2026
Oct 9, 2025 • Northeast Ohio Parent
Diana Hubschman, of Mastic Beach, wins Girl Scouts honor
Oct 8, 2025 • Newsday
Girl Scouts of Historic Georgia launch alumni troop to connect, mentor younger members | Arts & Culture
Oct 5, 2025 • The Red & Black
'A mutual un­der­standing': Arch­diocese of Cincinnati, Girl Scouts of Western Ohio renew their part­nership
Oct 3, 2025 • Spectrum News
Cincinnati Archdiocese, Girl Scouts reinstate their partnership a year after they broke ties
Oct 3, 2025 • OSV News
Archdiocese renews partnership with Girl Scouts after year-long split over gender policies
Oct 1, 2025 • The Catholic Herald
Archdiocese of Cincinnati, Girl Scouts renew partnership after nearly a year apart
Sep 30, 2025 • WHIO TV
Girl Scouts announce tasty new cookie flavor, but say farewell to 2 others
Sep 30, 2025 • PennLive.com
Archdiocese, Girl Scouts amend ties after disagreement on gender, sexual orientation
Sep 30, 2025 • FOX19 | Cincinnati
Women of Distinction shine at annual Girl Scouts fundraiser | NONPROFIT REGISTER
Sep 26, 2025 • Colorado Politics
Meet The Girl Scouts' New 'Exploremores' Cookie
Sep 25, 2025 • Southlake Style
Girl Scouts of the USA hires Clay Dunn to lead comms, corporate affairs
Sep 18, 2025 • PRWeek
I Tried the New 2026 Girl Scout Cookie Exploremores—Here’s My Verdict
Sep 17, 2025 • Sporked
Girl Scouts hope 'incredible' new cookie will help crumbling sales, financial losses
Sep 13, 2025 • Fox News
New Girl Scout cookie for 2026 is inspired by classic ice cream flavor that everyone loves
Sep 13, 2025 • AL.com
There’s a New Girl Scout Cookie, Exploremores (& They Taste Like Rocky Road)
Sep 12, 2025 • PureWow
Girl Scouts unveils new sandwich cookie
Sep 11, 2025 • Bakingbusiness.com
Check out the newest Girl Scout cookie joining the lineup next season
Sep 11, 2025 • Milford Daily News
Girl Scouts just revealed their most adventurous cookie flavor yet for 2026
Sep 11, 2025 • SILive.com
A brand-new Girl Scout Cookie flavor is joining the troop next year, and it's a chocolate lover's dream
Sep 11, 2025 • Time Out Worldwide
The New Girl Scout Cookie Flavor Has Us Feeling Nostalgic
Sep 11, 2025 • Country Living Magazine
Check out the newest Girl Scout cookie joining the lineup next season
Sep 11, 2025 • SouthCoastToday.com
Girl Scouts introduce new cookie Exploremores for 2026 season
Sep 10, 2025 • El Paso Times
Missouri Girl Scouts offering new cookie in 2026. Meet the Exploremores cookie
Sep 10, 2025 • Springfield News-Leader
The Girl Scouts unveil new cookie inspired by a popular ice cream flavor
Sep 10, 2025 • NBC Connecticut
Girl Scouts announce rocky road cookie. When you can get it in Michigan
Sep 10, 2025 • Lansing State Journal
Girl Scouts cookies: Organization adding a new Exploremores cookie to the lineup inspired by Rocky Road
Sep 10, 2025 • ABC7 Chicago
New Girl Scout Cookies Taste Like Rocky Road Ice Cream: How to Get Them
Sep 10, 2025 • CNET
The Girl Scouts unveil new cookie inspired by a popular ice cream flavor
Sep 10, 2025 • NBC News
Girl Scouts announces new cookie flavor after 2 favorites get the ax
Sep 10, 2025 • SFGATE
New Exploremores™ Girl Scout Sandwich Cookie Joins Nationwide Lineup for 2026 Season
Sep 9, 2025 • PR Newswire
New Girl Scouts Cookie inspired by popular ice cream flavor joins lineup for 2026 season
Sep 9, 2025 • WESH
Girl Scouts announce new cookie
Sep 9, 2025 • KTRE
Girl Scouts adding a new cookie to the lineup
Sep 9, 2025 • CNN
New Girl Scout cookie is rocky road ice cream flavor. Will it make up for faves that were cut?
Sep 9, 2025 • Los Angeles Times
Rocky Road–inspired cookie joins Girl Scout lineup for 2026
Sep 9, 2025 • The Columbus Dispatch
There’s a New Girl Scout Cookie Coming in 2026 — and It’s Rocky Road–Inspired
Sep 9, 2025 • Food & Wine
A new Girl Scout cookie is inspired by a decadent ice cream flavor. See which one.
Sep 9, 2025 • USA Today
Girl Scouts announce new cookie
Sep 9, 2025 • WDTV 5
Girl Scouts adding brand new cookie flavor to its lineup
Sep 9, 2025 • ABC10
Girl Scouts announce new cookie
Sep 9, 2025 • AZ Family
New Exploremores Girl Scout cookie flavor coming this season
Sep 9, 2025 • Good Morning America
A new cookie? Girl Scouts announces Exploremores for 2026
Sep 9, 2025 • KIRO 7 News Seattle
‘Exploremores’: Girl Scouts debut new cookie for 2026 season
Sep 9, 2025 • fox5sandiego.com
Girl Scouts introduce new 'Exploremores' cookie for upcoming sales season
Sep 9, 2025 • KABB
Here is the 2026 Girl Scout Cookies lineup, when does the season begin?
Sep 9, 2025 • FOX 29 Philadelphia
Girl Scouts of America are introducing a new cookie flavor
Sep 9, 2025 • NBC Bay Area
Girl Scouts add new ice cream-inspired cookie for 2026 season. Here’s the full lineup
Sep 9, 2025 • ClickOnDetroit
Girl Scout Cookies add Exploremores, debuting January 2026
Sep 9, 2025 • Alton Telegraph
New Girl Scout Cookie, Exploremores, Joins Lineup for 2026 Season
Sep 9, 2025 • TODAY.com
Girl Scouts drop brand-new cookie for 2026
Sep 9, 2025 • LiveNOW from FOX
Girl Scouts announce new cookie
Sep 9, 2025 • WBRC 6 News
A new cookie? Girl Scouts announces Exploremores for 2026
Sep 9, 2025 • WHIO TV
Girl Scouts announce new cookie
Sep 9, 2025 • WJHG
Girl Scouts trial new ‘Exploremores’ cookie flavor for upcoming seasons — as NYC sales tumble to decade lows
Sep 9, 2025 • New York Post
New Exploremores Girl Scout cookie tastes like rocky road ice cream - ABC News
Sep 9, 2025 • ABC News - Breaking News, Latest News and Videos
The Girl Scouts are dropping a new cookie this season
Sep 9, 2025 • oregonlive.com
Girl Scouts host second annual mental health summit in Roanoke
Sep 7, 2025 • WDBJ7
Girl Scouts help install park benches they built for a Willmar, Minnesota, park
Sep 1, 2025 • West Central Tribune
Girl Scouts offer support and connection for local girls this fall in the Fond du Lac area
Aug 29, 2025 • fdlreporter.com
New Jacksonville-area Girl Scout badges to show girls 'who they are,' not how they look
Aug 21, 2025 • The Florida Times-Union
Flamingo Teams Up With Girl Scouts of the USA for First-of-Its-Kind Body Appreciation Program
Aug 13, 2025 • NewBeauty
Flamingo partners with the Girl Scouts of the USA on ‘Body Appreciation’ program
Aug 13, 2025 • Drug Store News
Girl Scouts of the USA and Flamingo Launch Body Appreciation Program as New Research Reveals Body Image Pressures Girls Are Facing at a Young Age
Aug 12, 2025 • Morningstar
37% of Girls Struggle With Body Image—Here’s How Girl Scouts Is Helping
Aug 12, 2025 • Parents
Girl Scouts of the USA and Flamingo Launch Body Appreciation Program as New Research Reveals Body Image Pressures Girls Are Facing at a Young Age
Aug 12, 2025 • PR Newswire
SBC Girl Scout award $5,000 GSUSA scholarship
Aug 5, 2025 • BenitoLink
Girl Scouts of the USA and America250 Announce Partnership to Honor America’s 250th Anniversary
Jul 30, 2025 • America250
Donation unlocks opportunities for NJ Girl Scout troop for kids with disabilities
Jul 28, 2025 • Central New Jersey News
Manitowoc Girl Scout Amber Fiecko saw a need at Roncalli High School. Her idea won her a Gold Award.
Jul 26, 2025 • Herald Times Reporter
Girl Scouts of the USA and DHL Supply Chain Introduce Logistics Program for Girls
Jul 24, 2025 • Supply Chain Brain
Girl Scouts of the USA Introduces Solutions Superstar Program in Partnership with DHL Supply to Help Girls Advance Critical Thinking and Problem-Solving Skills
Jul 22, 2025 • PR Newswire
Girl Scouts CEO Says Investing in Girls Is Key to a Bright Future
Jul 21, 2025 • Newsweek
From the U.S. to Latin America, Girl Scouts is About More Than Cookies
Jul 15, 2025 • Remezcla
Girl Scouts of NYPENN Pathways announces its ‘25-’26 board
Jul 14, 2025 • Syracuse.com
Reg Wydeven column: Girl Scouts and bakers face lawsuit alleging cookies contain toxins
Jul 12, 2025 • The Post-Crescent
Girl Scouts learn power tools and perseverance at Camp Lakamaga
Jul 9, 2025 • CBS News
News - America Supports You: Girl Scouts Send Cookies to Troops
Jul 4, 2025 • DVIDS
Orange resident earns $5,000 Gold Award scholarship from Girl Scouts of the USA
Jul 3, 2025 • Cleveland.com
Sesha Moon of Richmond named chief impact officer for Girl Scouts
Jul 1, 2025 • Richmond Times-Dispatch
How summer camp became an American obsession
Jun 24, 2025 • Vox
About 100 Girl Scouts rescued after floodwaters strand group in North Park
Jun 17, 2025 • CBS News
Girl Scout breaks state record by selling more than 35,000 boxes of cookies
Jun 7, 2025 • WSAW
Taylor Swift Childhood Photo Revealed by Girl Scouts
Jun 2, 2025 • Newsweek
Girl Scouts of the USA Introduces Exclusive Get Ready with Girl Scouts™ Program to Help Pre-K and Kindergarten Girls Prepare for the School Year Ahead
May 6, 2025 • PR Newswire
Girl Scouts Outreach Program in jeopardy following AmeriCorps cuts
May 5, 2025 • WBAY
Dear Dot: Do Girl Scout Cookies Use Sustainable Palm Oil?
Apr 28, 2025 • Bluedot Living