4 days ago
Digital and Social Media Specialist
City of Detroit
Coleman, MI (Unknown)$51K/yr – $69K/yr
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Digital and Social Media Specialist
Coleman, MI (Unknown)
$51K/yr – $69K/yrMid Level
Posted 4 days ago
Job Summary
Own the city’s digital voice by creating and curating social content that reflects Detroit’s priorities, while coordinating with departments and monitoring trends to surface timely, accurate information.
- Develop engaging captions and multimedia posts aligned with brand standards.
- Collaborate across City teams to plan campaigns, monitor performance and respond to resident inquiries.
Job Description
Responsibilities
- Write, edit and curate engaging captions, posts and digital copy that reflect the City of Detroit’s voice, communication priorities and brand standards.
- Collaborate closely with City departments and other internal partners to identify stories, coordinate content and support citywide campaigns and announcements.
- Monitor local and national news, public policy developments, community conversations and emerging digital trends to identify relevant content opportunities and potential issues.
- Translate complex municipal programs, policies, services and public information into clear, timely and accessible digital content for Detroit residents.
- Attend press conferences, community events, City programs and other public activities to capture and publish real time social media coverage.
- Produce and coordinate original digital content, including written posts, graphics, photos, short form videos and other multimedia storytelling assets.
- Monitor the City’s social media accounts for resident questions, concerns and feedback. Respond when appropriate and route inquiries to the appropriate department for follow up.
- Maintain a working knowledge of the City’s departments, services, leadership priorities and major initiatives to ensure content is accurate and relevant.
- Support the planning and execution of social media calendars, digital campaigns and content series in alignment with the City’s broader communications strategy.
- Monitor social media and digital performance, identify audience trends and prepare reports that help strengthen future content and engagement strategies.
Requirements
- High school diploma or GED required. Additional courses in Communications, Writing, or a related field preferred.
- Two (2) years of experience in social media content management, website management, multimedia, or a related field.
- A minimum of two years of professional experience in social media management, digital content creation, multimedia production or a related field is required.
Preferred
- Additional education or professional training in communications, journalism, public relations, marketing, digital media, writing or a related field is preferred.
Benefits
- HEALTH Medical - Eligible for hospital, surgical, and prescription drug benefits. Dental Vision INSURANCE Life Insurance - Optional group insurance available to employee and their family. The City pays 60% of premium for first $12,500 of employee life insurance. Employee may purchase, at own expense, life insurance for spouse and each dependent. Long-Term Disability Insurance (Income Protection Plan) - The City offers disability insurance through payroll deductions for persons who become disabled and who are not yet eligible for a service retirement. PAID TIME OFF Sick Leave Vacation Holidays OTHER LEAVE BENEFITS The City also has the following paid and unpaid leaves; funeral leave, Family and Medical Leave, jury duty, military duty leave, unpaid personal leave,
City of Detroit
3.5 Glassdoor
Detroit is a dynamic, diverse city with an intriguing history. It's a place of people and places, trends and events, world-changing inventions and groundbreaking music. Long known as the automobile capital of the world, Detroit is also famous for its distinctive Motown music sound from the 1960s.
Salaries
Posted range
$51K/yr – $69K/yr
Taken straight from the job posting.
Marketing Team
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$481.9K
Last Raise
$481.9K
Grant, 2 years ago
Funding History
- Oct 2023Grant • $481.9K
Traffic Signals
Monthly Visitors
717.8K
Monthly Google Ads Budget
$298
Traffic Source Mix
Search
47.4%
Direct
46.7%
Referral
4.7%
Social
0.6%
Paid
0.4%
Headcount Trend
Current headcount: ~6.7K
Recent News
Links
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