2 months ago
Outreach Marketing Coordinator - Communications Specialist 3
Minnesota Department of Natural Resources
Saint Paul, MN (Hybrid)Full time$3,240/hr – $4,776/hr
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Outreach Marketing Coordinator - Communications Specialist 3
Saint Paul, MN (Hybrid)
$3,240/hr – $4,776/hrMid Level3+ years expFull time
Posted 2 months ago
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Job Summary
Drive statewide marketing strategy and cross‑agency collaborations to grow Minnesota DNR license sales and engagement.
- Own statewide marketing strategy and day‑to‑day marketing channel operations to recruit, retain, and reactivate license buyers
- Must-have: three+ years in marketing, communications, campaigns with program design and evaluation
- Standout: proven ability to build partnerships with state/national organizations and manage large stakeholder relationships
Job Description
Responsibilities
- Lead development and coordination of the division's statewide marketing strategy based on budget resources, license sales data, state and national partnership opportunities, and other pertinent information. Manage day-to-day operations of marketing channels to recruit, retain, and reactivate license customers and inform customers of important and sensitive issues.
- Oversee all FAW paid advertising campaigns to include strategy, content development, budget, sentiment and impact/effectiveness. This work may be done in partnership with an external marketing agency for large-scale campaigns, or the incumbent may execute and monitor ads for smaller initiatives.
- Lead strategic partnerships with key state and national organizations for mutually beneficial collaborations and promotions designed to maintain or increase the number of hunters, anglers and trappers in Minnesota. This includes identifying potential partners, initiating contact, and determining partner roles and responsibilities.
- Serve as a specialized marketing consultant and expert to division staff regarding marketing, strategic communications, advertising and promotions.
- Administers a plan that collects, analyzes and tracks Minnesota fish and wildlife license sales for the purpose developing and implementing activities that retain, reactivate or recruit license buyers.
- Actively seek and participate in professional development opportunities so that leadership, project management, and professional skills are maintained and enhanced.
Minnesota Department of Natural Resources
The Minnesota Department of Natural Resources (DNR) works with citizens to conserve and manage the state's natural resources, to provide outdoor recreation opportunities, and to provide for commercial uses of natural resources in a way that creates a sustainable quality of life.The DNR offers a broad range of careers across the state of Minnesota. Our employees are dedicated to creating a healthy, sustainable, livable Minnesota for generations to come. Join our team of over 3,000 professionals working to conserve and manage Minnesota’s natural resources. The Minnesota Department of Natural Resources (DNR) is an equal opportunity, affirmative action, and veteran-friendly employer. Individuals with a disability who need a reasonable accommodation may contact the DNR ADA Title I Coordinator at ADAdiversity.dnr@state.mn.us, 651-296-5016. We welcome calls from Telecommunications Relay Service users.
Traffic Signals
Monthly Visitors
7.5K
Traffic Source Mix
Search
19.1%
Direct
52.6%
Referral
14.2%
Social
12.6%
Paid
1.2%
Headcount Trend
Current headcount: ~1.1K
Marketing Team
Marketing Team Size
28 (3% of company)