Own Hover's organic growth program across SEO and GEO, building roadmaps, editorial processes, and cross-functional partnerships to drive qualified leads and revenue.

Lead technical SEO and content strategy to scale organic acquisition.
Establish reporting that ties organic traffic to pipeline and business impact.
Experiment with Generative Engine Optimization and AI-driven discovery to improve content performance.

Job Description

Responsibilities

Responsible for Hover's long-term organic growth strategy across SEO and GEO.
Build a technical SEO roadmap by identifying opportunities, prioritizing initiatives, and partnering with Engineering and our SEO agency to improve site performance.
Create and evolve a content strategy aligned to contractor and insurance buyer journeys, ensuring content supports both search visibility and business objectives.
Develop Hover's point of view on Generative Engine Optimization (GEO), experimenting with how AI-powered search experiences discover, summarize, and recommend our content.
Build scalable editorial processes, including content briefs, publishing workflows, and agency management.
Establish reporting frameworks that connect organic traffic to qualified leads, pipeline, and business impact.
Analyze performance data to identify opportunities, measure results, and continuously improve organic acquisition.
Influence cross-functional partners across Product, Engineering, Design, and Marketing to prioritize initiatives that improve organic performance.
Stay ahead of industry trends across search, AI, and content marketing, bringing new ideas and experimentation to the team.

Requirements

4-6 years of experience in SEO, Growth Marketing, Organic Acquisition, or a related discipline.
Hands-on experience leading both technical SEO and content strategy.
Demonstrated success building or scaling organic acquisition programs—not simply maintaining mature channels.
Deep understanding of technical SEO fundamentals, including crawlability, indexing, site architecture, structured data, and Core Web Vitals.
Experience using SEO platforms such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, or similar tools.
Experience measuring and communicating business impact, connecting organic performance to leads, pipeline, or revenue.
Strong analytical skills and comfort working with spreadsheets and marketing analytics tools.
Excellent written communication and editorial judgment.
Experience collaborating across Engineering, Product, Design, and Marketing teams without direct authority.

Preferred

Experience with HubSpot.
Experience working at a high-growth B2B SaaS company.
Experience in vertical SaaS, PropTech, ConstructionTech, InsurTech, or other technical B2B markets.
Familiarity with Generative Engine Optimization (GEO), AI search, or LLM-driven discovery.
Experience managing agencies or freelance content partners.

Benefits

Compensation - Competitive salary and meaningful equity in a fast-growing company
Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents
Paid Time Off - Unlimited and flexible vacation policy
Paid Family Leave - We support work/life balance and offer generous paid parental and new child bonding leave
Mandatory Self-Care Days - A day set aside each month to allow employees to recharge
Remote Wellbeing Resources - We provide recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance
Learning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications

Hover

3.6 Glassdoor

Hover transforms smartphone photos of any property into an accurate, interactive 3D model, giving people the power to unlock the true potential of home. With Hover, homeowners and construction pros can design homes with Generative AI, get better estimates, receive exact measurements, and more. Hover’s insurance industry customers use our integrated claims automation system to reduce costs, decrease cycle times, and streamline the inspections to claims workflow. Offering solutions to homeowners, construction pros, and the insurance market, Hover makes home improvement easier and more efficient than ever before. Every three seconds, a property is captured with Hover. Over 300,000 contractors and home improvement professionals, and over 500,000 homeowners have captured millions of properties and modeled billions of square feet using Hover's technology.

Founded in 2011

San Francisco, California, USA

458 employees (121 in marketing)

www.hover.to

65% recommend to a friend

67% CEO approval

Traffic Signals

Monthly Visitors

207.3K

Monthly Google Ads Budget

$4.3K

Traffic Source Mix

32.4%

Direct

57.3%

Referral

7.2%

Social

2.5%

Paid

0.5%

Headcount Trend

Current headcount: ~460

Marketing Team

Marketing Team Size

13 (3% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$127.3M

Last Raise

$60M

Series D, 5 years ago

Funding History

Nov 2020
Series D • $60M
Apr 2019
Series C • $25M
Jan 2018
Series B • $25M

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