7 hrs ago
Marketing Strategist $70,000-$115,500/annually
Grand Casino Mille Lacs & Hinckley
Minnesota, USA (Hybrid)Full time$70K/yr – $116K/yr
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Marketing Strategist $70,000-$115,500/annually
Minnesota, USA (Hybrid)
$70K/yr – $116K/yrMid LevelFull time
Posted 7 hrs ago
Job Summary
Own and guide multi-channel marketing initiatives from strategy through execution, collaborating with property leadership to shape brand, digital content, social, and analytics programs that drive guest engagement and business results.
- Own marketing strategy and cross-functional coordination
- Lead analytics and reporting to optimize campaigns
Job Description
Responsibilities
- Shape the Story. Grow the Audience. Prove the Impact.
- As a Marketing Strategist, you’ll support digital and traditional marketing and advertising efforts of Grand Casino, helping to build a best-in-class center of excellence for Grand Casino.
- You’ll support the delivery of multiple marketing projects across web, app, email, SMS, social, paid media, and traditional channels, managing scope, schedule, KPIs, and quality along the way.
- You’ll provide ongoing strategic consultation and superior partner support that elevates our brand, attracts Guests, and moves business goals forward.
- What You’ll Do
- Brand + Marketing Strategy
- - Work with property leadership to ensure traditional and digital campaigns, online content, and social media collateral align with an overall brand strategy designed to attract Guests and build both awareness and organic engagement.
- - Collaborate with property leadership and make recommendations on how best to increase market share and seize upon emerging digital opportunities.
- - Collaborate with property marketing departments to develop new media strategies based on business goals and marketing programming, presenting briefs on emerging opportunities and new media.
- - Support traditional media planning and public relations efforts that complement the digital ecosystem.
Requirements
- Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field. An equivalent combination of education and directly related experience will be considered.
- Experience: Three (3) or more years of paid digital marketing and social media experience and three (3) or more years of traditional marketing experience.
- Leadership: Two (2) years of experience leading or supervising others required. Qualifying experience may include formal supervisory roles, team or project lead assignments, or leadership experience gained through community, tribal, military, or volunteer organizations. Demonstrated ability to coach and develop others, deliver constructive feedback, and manage competing priorities across a team.
- Analytics: Three (3) or more years of data-driven analysis, usage of analytics dashboards, and reporting tools, with the ability to interpret results and take action to increase the effectiveness of digital media campaigns.
- Technical Knowledge: Familiarity with Salesforce Marketing Cloud. Strong familiarity with the business applications of social media and digital ad platforms (Facebook, Instagram, YouTube, Google Ads, LinkedIn, and similar). Proficient in Search Engine Optimization (SEO) best practices. Experience with technologies and best practices for email, SMS, web design, web production, and creative design across multiple platforms and channels.
- Skills: Strong project management skills with the ability to manage multiple projects with competing demands and deadlines. Solves complex problems with creative flair and big-picture thinking, uses knowledge of the business and business environment to turn data into insight, influences others to translate vision into action, and demonstrates drive for continued personal and professional growth.
- Preferred: Experience in casino gaming, hospitality, entertainment, resort, or another highly regulated, Guest-focused, multi-channel environment.
- Licensing: Must be able to secure and maintain a license from the Gaming Regulatory Authority (GRA) and follow all Detailed Gaming Regulations (DGRs).
- Preference: Mille Lacs Band Member and American Indian preference will be exercised in the hiring process.
Preferred
- Experience in casino gaming, hospitality, entertainment, resort, or another highly regulated, Guest-focused, multi-channel environment.
Benefits
- Growth + Support
- Competitive salary and comprehensive benefits (medical, dental, vision).
- 401(k) with employer match, tuition reimbursement, and paid parental leave.
- Generous PTO, holiday pay, and recognition for birthdays, anniversaries, and milestones.
- Opportunities for professional development and advancement within Grand Casino.
- Culture + Legacy
- A culture grounded in the Seven Values: Wisdom, Love, Respect, Truth, Humility, Bravery, and Honesty.
- A foundation of Servant Leadership that fosters empowerment, decision-making, and engagement across all levels of the organization.
- A workplace that celebrates individuality, community impact, and purpose-driven service.
- Every experience we create is Friendly, Effortless, Fun, and Memorable — for our Guests and for each other.
Grand Casino Mille Lacs & Hinckley
Grand Casino Mille Lacs is located just off of US Highway 169 and provides access to one of the most popular fishing spots in Minnesota: Lake Mille Lacs. We’re proud to offer a 494-room hotel attached to the casino along with an indoor pool and shops. Grand Casino Mille Lacs is a great place to visit for an afternoon of fun or for a weekend getaway.Grand Casino Hinckley has a variety of places to stay, including one of the largest casino hotels in Minnesota connected to the casino, two smaller inns, and an RV resort with chalets. In addition to the hottest games around, Hinckley is home to the Grand Harmony Spa and the Grand National Golf Course.
Salaries
Posted range
$70K/yr – $116K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
66 (7% of company)
Median Career Experience
2 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
81.6K
Monthly Google Ads Budget
$255
Traffic Source Mix
Search
52.7%
Direct
35.5%
Referral
7.5%
Social
2.4%
Paid
1.8%
Headcount Trend
Current headcount: ~954