3 months ago
Vice President of Marketing
Petite Plume
New York, USA (Unknown)Full time
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Vice President of Marketing
New York, USA (Unknown)
Salary Not AvailableSenior Level15+ years expFull time
Posted 3 months ago
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Job Summary
Drive brand marketing leadership for a high-growth, founder-owned DTC fashion brand and own cross-channel GTM strategy.
- Lead brand strategy, content, and 360 campaigns across all channels and partnerships.
- Must-have: 15+ years in leadership of high-growth DTC fashion or lifestyle brands.
- Standout: Experience operating at pace in founder-led companies with budget ownership.
Job Description
Responsibilities
- Develop and execute a unified marketing strategy aligned with business growth targets across all categories
- Lead brand positioning and storytelling across channels developing strong content strategy across all channels
- Oversee the creation and execution of 360 multi-channel marketing campaigns
- Lead execution of all brand partnerships and collaborations
- Oversee content, social, influencer, and PR strategies to drive awareness and desirability
- Ensure a consistent, elevated brand experience across all customer touchpoints
- Partner with wholesale and retail teams to support brand presence and expansion in physical environments
Requirements
- 15+ years of proven experience in leadership of high-growth DTC fashion or lifestyle brand
- Strong brand marketing background, with a clear point of view on storytelling and positioning
- Experience scaling across e-commerce, retail, and wholesale channels
- Background working in founder-led companies, with the ability to operate at pace and with high accountability
- Deep understanding of core growth and marketing metrics
- Strong creative judgment and ability to lead creative teams effectively
- Hands-on, resourceful, and execution-oriented
Benefits
- As a 100% founder-owned company, we are committed to offering a package that supports employees in life's moments both big and small, including:
- Competitive salary
- 15 PTO days + 5 sick days
- 11 paid federal holidays
- Half-day “Summer Fridays” from Memorial Day to Labor Day
- A 401K and company profit-sharing plan after one year of tenure
- Generous health, dental, and vision insurance for you and your dependents
- 50% employee discount on petite-plume.com
- Annual discretionary bonus program
- Company offsites 1-2x a year for in-person collaboration and team building
Petite Plume
Petite Plume was inspired by the desire to create sophisticated and comfortable sleepwear in the most exquisite cotton available. In this elegant range of sleepwear, you will see elements of classic colors and styles reminiscent of a bygone era.The finest attention to detail can be seen throughout the range, from engraved buttons and tuck pointing to handwritten gift cards and customized packaging, making them the ideal gift. Add a monogram to make it even more memorable.Adult sleepwear:Our adult collection is made from 100% of the finest cotton. The fabric is preshrunk and yarn-dyed to prevent fade. The superior fabric is then brushed for added softness and gets cozier with each wash.Children's sleepwear:We are proud that our children's sleepwear is made with the finest quality cotton and blended with just enough inherently flame retardant fiber to allow our sleepwear to pass strict CPSC regulations without the use of harmful chemicals. The fabric is preshrunk and yarn-dyed to prevent fade. The superior fabric is then brushed for added softness and gets cozier with each wash.Bonne nuit, ma petite plume.
Traffic Signals
Monthly Visitors
130.1K
Monthly Google Ads Budget
$180
Traffic Source Mix
Search
14.6%
Direct
39.6%
Referral
3.5%
Social
3.6%
Paid
1.1%
Headcount Trend
Current headcount: ~51
Marketing Team
Marketing Roles Posted (Last 30 Days)
1