8 days ago
Customer Marketing Manager
Avoca
New York City, NY (On-site)Full time$130K/yr – $160K/yr
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Customer Marketing Manager
New York City, NY (On-site)
$130K/yr – $160K/yrMid Level4+ years expFull time
Posted 8 days ago
Top 1% of applicants do these two things.
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Job Summary
Source-to-sell storyteller who builds and operates Avoca's customer reference ecosystem, delivering high-volume customer stories and flagship content while partnering with Sales, Success, PMM, and Brand to close enterprise deals.
- Own the customer reference program end-to-end
- Lead flagship content and advisory initiatives with operators
- Develop a scalable case study library and advocacy moments
Job Description
Responsibilities
- Source, interview, and package customer stories across Avoca's most strategic accounts, written case studies, quote libraries, ROI one-pagers, and source material for our customer story film program.
- Own the customer reference program end-to-end: identify advocates, manage capacity, log activity, and become Sales's most trusted partner during enterprise late-stage deals.
- Build and run content for Avoca's Customer Advisory Board, including agenda, programming, and ongoing community engagement for our top operators.
- Partner with our Creative Producer on flagship customer story films, own the story development and operator relationship; let Creative own the craft.
- Run customer-facing communications: customer newsletter, product announcements, executive briefings, and lifecycle nurture for the installed base.
- Own customer presence at the marquee industry conference: speakers, panels, customer dinners, and on-the-ground capture.
- Build and maintain Avoca's case study library: 25+ case studies in Year 1, organized by vertical (HVAC, plumbing, electrical, etc.) and stage (mid-market, enterprise, multi-location).
- Partner with Customer Success to identify renewal-at-risk stories that can be reframed as advocacy moments and with PMM on launch beta testimonials.
Requirements
- 4–6+ years of progressive experience in customer marketing, content marketing, or product marketing within B2B SaaS, ideally including vertical SaaS or a category with an operator-heavy customer base. Home services or trades experience is highly preferred but not required.
- Demonstrated track record of producing customer stories at volume, bringing 5–10 case studies, video stories, or operator-facing assets you've sourced and shipped.
- Strong interviewing and writing skills, the ability to draw the moment out of a customer who's never been written about and turn it into a deal-closing asset.
- Comfortable owning a function from scratch: no playbook, no team, your call on what gets built first.
- Fluency working across Sales, Customer Success, Product Marketing, and Brand and judgment for when to push, when to defer, and when to escalate.
- Operator empathy. You will spend real time on the phone and on-site with home services owners and GMs; you need to like them and earn their trust quickly.
Benefits
- Comprehensive medical, dental, and vision insurance
- Company-sponsored 401(k) through Vestwell
- Flexible PTO plus U.S. federal holidays
- Company-wide off-sites
- Daily in-office lunch through Parkday
- Dinner covered when working late
- Commuter benefits and late-night rideshare
- Standing desks and workspace accommodations available on request
- All core tools and software provided
Avoca
Increase booking rates, eliminate abandonment rates, and provide intelligent customer service—24/7. Pick up the phone every time with Avoca’s leading AI call center platform. Backed by Y Combinator.If you're interested in joining us, we are hiring!
Traffic Signals
Monthly Visitors
36.2K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
28.7%
Direct
56.4%
Referral
9.4%
Social
4.1%
Paid
1.4%
Headcount Trend
Current headcount: ~114
Marketing Team
Marketing Team Size
7 (7% of company)
Marketing Roles Posted (Last 30 Days)
3
Funding
Total Funding
$500K
Last Raise
$500K
Seed, 3 years ago
Funding History
- Apr 2023Seed
- Apr 2023Pre Seed • $500K