Own the loyalty portfolio across co-brand cards, Discount Den and partnerships, aligning marketing across Frontier brand channels to drive supplemental revenue.

co-brand card and loyalty partnerships: own strategy and cross-channel promotion.
Lead multi-channel campaigns and measure impact on revenue lift across loyalty programs.
Collaborate with card issuers and partners to set goals and execute roadmap.

Job Description

Responsibilities

This position is responsible for managing Frontier loyalty products - the co-branded credit card program, Discount Den paid membership program, FRONTIER Miles and other loyalty partnerships.
They will lead a team responsible for executing strategic development and marketing/promotion plans to increase supplemental revenue across all loyalty and commission-based programs.
Individual must integrate loyalty marketing messages with other Frontier Airlines brand communications and take full advantage of all opportunities to promote and market the various loyalty and ancillary products offered.
This role will develop and facilitate communications, marketing and reporting, across all channels.
This position will have managerial responsibility over multiple resources dedicated to the development, operation and promotion of Frontier’s loyalty and partnership programs.
Additionally, this position will serve as the day-to-day contact with the card issuing bank and other partners.
Manage Frontier’s tactical marketing strategy to support the co-branded credit card issuer and other loyalty partners in the development, testing and execution of marketing campaigns for the co-branded card including: direct mail, email, insert production, statement messaging, airport signage, digital, social media and the in-flight channel
Manage Frontier’s tactical marketing strategy to support Frontier’s Discount Den paid membership program in the development, testing and execution of marketing campaigns including: direct mail, email, insert production, statement messaging, airport signage, digital, social media and the in-flight channel
Influence senior management at both Frontier and partners on goals and loyalty marketing strategies / tactics to achieve them
Oversee co-brand credit card portfolio including leveraging all Frontier and card issuer communication channels for card acquisition/retention messages. Maximize supplemental revenue through mileage sales and royalties earned through the Frontier Airlines co-brand card.

Frontier Airlines

At Frontier Airlines (NASDAQ: ULCC), we’re changing the way you fly. With over 100 domestic and international destinations and an industry-leading loyalty program, we make it easier than ever to travel more. Bolstering the youngest A320neo family fleet in America and more than 14,000 team members, we remain committed to leading innovation in fuel efficiency and protecting the world that we set out to explore. We're hiring — join us at our headquarters in Denver, Colorado!

Founded in 1994

Denver, Colorado, USA

5.9K employees (76 in marketing)

www.flyfrontier.com

Traffic Signals

Monthly Visitors

12.5M

Monthly Google Ads Budget

$549.1K

Traffic Source Mix

38.9%

Direct

56.6%

Referral

3.8%

Social

0.2%

Paid

0.4%

Headcount Trend

Current headcount: ~5.9K

Marketing Team

Marketing Team Size

49 (1% of company)

Recent News

Frontier Airlines relaunches service from CVG airport to major US destination

Oct 12, 2025 • WKRC

Frontier Airlines brings back nonstop route to popular city out of CVG Airport

Oct 9, 2025 • WLWT

Frontier Airlines adds flights from DFW Airport to 3 new cities

Oct 8, 2025 • CultureMap Fort Worth

Responsibilities

This position is responsible for managing Frontier loyalty products - the co-branded credit card program, Discount Den paid membership program, FRONTIER Miles and other loyalty partnerships.
They will lead a team responsible for executing strategic development and marketing/promotion plans to increase supplemental revenue across all loyalty and commission-based programs.
Individual must integrate loyalty marketing messages with other Frontier Airlines brand communications and take full advantage of all opportunities to promote and market the various loyalty and ancillary products offered.
This role will develop and facilitate communications, marketing and reporting, across all channels.
This position will have managerial responsibility over multiple resources dedicated to the development, operation and promotion of Frontier’s loyalty and partnership programs.
Additionally, this position will serve as the day-to-day contact with the card issuing bank and other partners.
Manage Frontier’s tactical marketing strategy to support the co-branded credit card issuer and other loyalty partners in the development, testing and execution of marketing campaigns for the co-branded card including: direct mail, email, insert production, statement messaging, airport signage, digital, social media and the in-flight channel
Manage Frontier’s tactical marketing strategy to support Frontier’s Discount Den paid membership program in the development, testing and execution of marketing campaigns including: direct mail, email, insert production, statement messaging, airport signage, digital, social media and the in-flight channel
Influence senior management at both Frontier and partners on goals and loyalty marketing strategies / tactics to achieve them
Oversee co-brand credit card portfolio including leveraging all Frontier and card issuer communication channels for card acquisition/retention messages. Maximize supplemental revenue through mileage sales and royalties earned through the Frontier Airlines co-brand card.