3 months ago
SEO Associate
Herzing University
Milwaukee, WI (On-site)Full time$63K/yr – $85K/yr
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SEO Associate
Milwaukee, WI (On-site)
$63K/yr – $85K/yrMid Level1+ years expFull time
Posted 3 months ago
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Job Summary
Drive SEO strategy for a university site, combining AI-enabled search tools with data-driven optimization.
- Must-have: 1–3 years in SEO or related digital marketing disciplines with hands-on analytics.
- Standout: Experience with HTML/CSS/JavaScript and Drupal-like content management.
- Standout: Testing-first approach with measurable experimentation and performance analysis.
Job Description
Responsibilities
- Owns refining and executing optimization strategies to improve visibility in search engines across both traditional and AI-powered search environments.
- Develop topic models and informational hierarchies that reflect and are aligned with how prospective students search for higher education programs and career pathways.
- Edit, format, and organize web content, including the effective use of AI tools to support content development and optimization.
- Partner with Academic Compliance and other University departments to interpret requirements and ensure website content is accurate, compliant, and aligned with institutional standards.
- Manage and update content within the Drupal CMS, applying knowledge of HTML and website architecture to ensure consistency and functionality.
- Analyze technical SEO factors to ensure the website and related digital assets are accessible to search engines and AI-driven search tools.
- Perform website scraping using regular expressions and/or XPath to audit and analyze website content.
- Collect, clean, analyze, and manipulate data to support a data-driven, iterative approach to SEO strategy and performance improvement.
- Apply a testing-first approach that emphasizes experimentation, measurement, and continuous evaluation of SEO initiatives.
- Analyze search demand, competitive landscapes, and user behavior trends to support marketing and content strategies.
Requirements
- High school diploma or GED required.
- Minimum of 1–3 years of experience in SEO or related digital marketing disciplines such as copywriting, technical writing, content creation, web development, or analytics. Relevant academic coursework or a degree in a related field may be considered toward this experience.
- Foundational awareness and understanding of large language models (LLMs) and AI search tools.
- Working knowledge of HTML and a solid understanding of web technologies such as CSS, JavaScript, and overall website architecture.
- Familiarity with SEO and reporting tools such as SEMrush, Ahrefs, BrightEdge, Google Analytics, Google Search Console, Looker Studio, Screaming Frog, or similar platforms preferred.
Benefits
- a comprehensive benefits package, including a tuition waiver and reimbursement program, health insurance, paid time off, and a retirement savings plan.
Herzing University
3.5 Glassdoor
It is the mission of Herzing University to educate, support and empower all students for success in work, learning and engagement in our communities and global society. Herzing University is a private nonprofit college institute accredited by The Higher Learning Commission (HLC).
Founded in 1965
Milwaukee, Wisconsin, USA
1.9K employees (32 in marketing)
67% recommend to a friend
76% CEO approval
Traffic Signals
Monthly Visitors
568.8K
Monthly Google Ads Budget
$2.8M
Traffic Source Mix
Search
45%
Direct
43.8%
Referral
8.7%
Social
1.5%
Paid
0.9%
Headcount Trend
Current headcount: ~1.9K
Marketing Team
Marketing Team Size
20 (1% of company)