2 days ago
Automotive Marketing Strategy Enablement Lead
Tekion
Pleasanton, CA (Hybrid)Full time$118K/yr – $196K/yr
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Automotive Marketing Strategy Enablement Lead
Pleasanton, CA (Hybrid)
$118K/yr – $196K/yrSenior Level5+ years expFull time
Posted 2 days ago
Job Summary
Own market-positioning and field enablement for Tekion's marketing automation product, guiding research, pricing, and launch readiness through cross-functional partnerships.
- Lead synthesis of audience data and lifecycle gaps into defensible recommendations.
- Coordinate with Product, Engineering, and Sales to deliver field-ready materials and launch plans.
Job Description
Responsibilities
- Lead direct research with Marketing Managers, GMs/Principals, BDC Managers, Service Managers, and Dealer Group Marketing Directors
- Surface real pain points around audience data, marketing attribution, agency dependence, OEM program friction, and lifecycle marketing gaps
- Synthesize findings into clear, defensible recommendations that drive product and positioning decisions
- Maintain credible, domain-deep working knowledge of Tekion Cloud, including its data platform, marketing primitives, embedded AI agents, and progressive autonomy model
- Partner with Product, Engineering, UX, and Data teams to ensure the product reaches launch milestones with usable field artifacts
- Translate technical capabilities into dealer-facing value stories and positioning
- Maintain living competitive intelligence across the marketing automation and automotive retail technology categories
- Track industry shifts, buyer trends, and category differentiators
- Feed intelligence into positioning, pricing, and field-facing enablement strategies
- Structure and run pricing signal capture with dealers to document value drivers, packaging preferences, and market signals
Requirements
- 5+ years proven experience in marketing (audience data/measurement, CTV/video, campaign planning, or lifecycle marketing)
- Grounded understanding of how CRM and paid media interact, including known gaps in current agency and point-solution stacks
- Strong technical, quantitative, and critical-thinking skills
- Ability to read product specifications, evaluate data models, and translate technical capability into business value
- Demonstrated ability to manage multiple projects independently with high accountability for results
- Ability to define market opportunities and identify true value in emerging technologies
- Excellent written and verbal communication skills
- Strategic thinker who tackles open-ended problems with creativity and rigor
- Detail-oriented, organized, and collaborative team player
- Passion and hunger to succeed in a fast-paced, high-growth environment
Preferred
- Working knowledge of dealership operations (dealer marketing, BDC, service drive, sales lifecycle)
- Automotive industry experience
- Experience bringing emerging or early-stage products to market
- Familiarity with marketing technology platforms or automotive retail solutions
- Bachelor's degree in Marketing, Communications, Advertising, or related field
Benefits
- Competitive compensation and generous stock options
- 100% employer-paid top-of-the-line medical, dental and vision coverage
- Great benefits including unlimited PTO, parental leave and free snacks and beverages
- The opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companies
- Be part of an early stage, hyper-growth start-up with the opportunity to grow and prosper
- Work on the latest and coolest technologies – everything is home-grown and built ground-up
- A dynamic work environment with a strong sense of community and collaboration
- The open and transparent culture that encourages innovation, rewards performance and discourages hierarchy
- Exciting opportunities for career growth and development
- Current Tekion Employees: Please apply via the Internal Job Board in Ashby
Tekion
3.4 Glassdoor
Tekion is redefining automotive retail with an end-to-end, AI-native platform purpose-built for the industry. With AI built into every workflow, Tekion delivers intelligent automation, real-time insights, and advanced decision support—driving measurable efficiency, revenue, and modern consumer experiences. As the first and fastest cloud-native platform for automotive, Tekion unites OEMs, dealers, partners, and consumers through its revolutionary suite of solutions: Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and large enterprises, and Automotive Partner Cloud (APC) for technology and industry partners. Together, these offerings connect the entire ecosystem on a single, AI-native platform that empowers teams to operate smarter, serve faster, and scale more profitably. With AI-powered, cloud-native technology, Tekion is enabling the most seamless, transparent, and profitable retail experiences in the industry—helping automotive businesses transform how they operate today and prepare for what’s next.
Founded in 2016
Pleasanton, California, USA
2.9K employees (94 in marketing)
64% recommend to a friend
79% CEO approval
Salaries
Posted range
$118K/yr – $196K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$635.1M
Last Raise
$200M
Private Equity, 2 years ago
Funding History
- Jul 2024Private Equity • $200M
- Oct 2021Series D • $250M
- Oct 2020Series C • $150M
Traffic Signals
Monthly Visitors
157K
Traffic Source Mix
Search
31.5%
Direct
49.2%
Referral
16.6%
Social
1.2%
Paid
1.3%
Headcount Trend
Current headcount: ~2.9K