Daily Email & Push Notification Coding
Code, build and test email campaigns and push notifications
Set up, test, QA and launch dynamic content
Monitor active campaigns daily and quickly troubleshoot to resolve errors
Design emails and fix issues utilizing HTML/CSS and marketing cloud developer tools
Refresh and modernize existing email templates on an ad-hoc basis
Manage calendar across multiple campaigns to ensure on-time delivery, progression of messaging, etc.
Execute A/B tests to continuously improve performance across email and push notifications
Serve as SFMC technical expert to optimize targeting, acquisition and retention opportunities
Partner with the team to identify opportunities and new ideas for testing, personalizing, or launching new lifecycle campaigns to increase customer engagement and spend
Collaborate with technical consultants in the development and integration of new applications
Lifecycle Campaign Content Management
Manage creative briefs for all lifecycle campaigns across channels (email, push, SMS)
Serve as primary approver on all content deliverables, working with cross-functional partners to execute intended strategy and communicate revisions
Maintain database of all content and copy related to Lifecycle Marketing campaigns
Execute monthly calendar planning across owned Lifecycle Channels
Behavioral Triggers and Automations
Create multi-touch point lifecycle marketing campaigns and journeys
Modify automations to improve personalization and further business needs
Optimize automated segments

Requirements

2+ years of professional non-internship marketing experience
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience in a marketing role
Bachelor's degree or equivalent
1+ years of designing, building, and launching successful email engagement programs
Experience using email platforms and editing HTML
Experience that includes strong analytical skills, attention to detail, and effective communication abilities, or experience troubleshooting and debugging technical systems
Experience with CRM tools like Salesforce
Experience working proactively and independently, meeting deadlines, and delivering on projects and tasks

Preferred

Experience working in an online fashion setting or similar field
Strong interest in and familiarity with fashion
Experience with SMS marketing
Experience with Push Notification marketing
Experience using data visualization tools
Knowledge of Microsoft Excel at an advanced level, including: pivot tables, macros, index/match, vlookup, VBA, data links, etc.
Knowledge of HTML and CSS coding, as well as responsive web design on both desktop and mobile platforms
Knowledge of database systems and SQL
Knowledge of Adobe Suite (e.g., Adobe Analytics, Workfront)
Experience building and formatting web pages and email templates
Experience with e-commerce, marketing, membership/loyalty, A/B testing, revenue management techniques
Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environment
Experience working with Third Party Partner tools and relationships
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Shopbop

Shopbop is the global online retail destination for style inspiration and discovery, offering customers all over the world a comprehensive, hand-picked selection of ready-to-wear apparel and accessories from over 1,000 established and emerging designers. Shopbop debuts new arrivals, compelling editorial content and styling guidance daily. Shopbop provides world-class customer service, fast, free global shipping worldwide and free returns in the U.S. and Canada.Shopbop is at the cutting edge of e-commerce, and we are driven to be the daily destination inspiring fashion worldwide, merging a comprehensive brand list and strong editorial perspective with an easy-to-shop, sure-to-delight user experience.Acquired in 2006, BOP LLC is a subsidiary of Amazon.com, Inc., the world’s largest online retailer. Offering an enhanced customer experience, Shopbop | East Dane is a globally recognized and trusted fashion retailer that sells only quality, authentic contemporary and designer merchandise.

Founded in 2011

Madison, Wisconsin, USA

708 employees (148 in marketing)

www.shopbop.com

Traffic Signals

Monthly Visitors

4.3M

Traffic Source Mix

18.9%

Direct

69.1%

Referral

5.6%

Social

4.4%

Paid

1.8%

Headcount Trend

Current headcount: ~705

Marketing Team

Marketing Team Size

79 (11% of company)

Median Career Experience

9 years

Median Tenure

2.1 years

People

Marketing Leadership

Arielle Stafutti

Head of Influencer Marketing

At the company for 13 years 2 months

Sean M.

Head of Global Communications and Influencer Marketing

At the company for 10 years 4 months

Allison Lauta

Digital Marketing Manager

At the company for 1 year 1 month

Meredith Rush

Program Engagement Manager, Influencer Marketing

At the company for 1 year 2 months

Responsibilities

Daily Email & Push Notification Coding
Code, build and test email campaigns and push notifications
Set up, test, QA and launch dynamic content
Monitor active campaigns daily and quickly troubleshoot to resolve errors
Design emails and fix issues utilizing HTML/CSS and marketing cloud developer tools
Refresh and modernize existing email templates on an ad-hoc basis
Manage calendar across multiple campaigns to ensure on-time delivery, progression of messaging, etc.
Execute A/B tests to continuously improve performance across email and push notifications
Serve as SFMC technical expert to optimize targeting, acquisition and retention opportunities
Partner with the team to identify opportunities and new ideas for testing, personalizing, or launching new lifecycle campaigns to increase customer engagement and spend
Collaborate with technical consultants in the development and integration of new applications
Lifecycle Campaign Content Management
Manage creative briefs for all lifecycle campaigns across channels (email, push, SMS)
Serve as primary approver on all content deliverables, working with cross-functional partners to execute intended strategy and communicate revisions
Maintain database of all content and copy related to Lifecycle Marketing campaigns
Execute monthly calendar planning across owned Lifecycle Channels
Behavioral Triggers and Automations
Create multi-touch point lifecycle marketing campaigns and journeys
Modify automations to improve personalization and further business needs
Optimize automated segments

Requirements

2+ years of professional non-internship marketing experience
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience in a marketing role
Bachelor's degree or equivalent
1+ years of designing, building, and launching successful email engagement programs
Experience using email platforms and editing HTML
Experience that includes strong analytical skills, attention to detail, and effective communication abilities, or experience troubleshooting and debugging technical systems
Experience with CRM tools like Salesforce
Experience working proactively and independently, meeting deadlines, and delivering on projects and tasks

Preferred

Experience working in an online fashion setting or similar field
Strong interest in and familiarity with fashion
Experience with SMS marketing
Experience with Push Notification marketing
Experience using data visualization tools
Knowledge of Microsoft Excel at an advanced level, including: pivot tables, macros, index/match, vlookup, VBA, data links, etc.
Knowledge of HTML and CSS coding, as well as responsive web design on both desktop and mobile platforms
Knowledge of database systems and SQL
Knowledge of Adobe Suite (e.g., Adobe Analytics, Workfront)
Experience building and formatting web pages and email templates
Experience with e-commerce, marketing, membership/loyalty, A/B testing, revenue management techniques
Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environment
Experience working with Third Party Partner tools and relationships
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences