6 weeks ago
Subscription Growth Manager
City Cast
District of Columbia, USA (Remote)Full time$80K/yr – $100K/yr
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Subscription Growth Manager
District of Columbia, USA (Remote)
$80K/yr – $100K/yrMid Level2+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own lifecycle and funnel strategy for a city news subscription, shaping journey, tiers, and value props while driving cross-channel campaigns and conversion gains.
- Own lifecycle messaging from welcome to winback to lift activation, retention, and LTV.
- Own subscription structure and cross-channel campaigns with the membership team to move paid signups.
- Translate data into recommendations for editors and leaders while tracking core metrics and staying current on personalization.
Job Description
Responsibilities
- Define the user journey to drive paid subscription conversion onsite and via email.
- Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition
- Develop robust lifecycle communications including welcome, retention, and winback series
- Partner with the City Cast membership manager to develop and run ad hoc membership campaigns across email, website, social and podcast messaging
- Partner with editorial and audience teams to promote subscriber benefits such as original paywalled content, member events, swag
- Write or closely direct copy for all acquisition touchpoints including website, newsletter in-podcast CTAs
- Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth
- Translate data into clear recommendations and share findings with key stakeholders
- Stay current on industry best practices around personalization, segmentation, and platform capabilities.
Requirements
- 2-5 years of experience in a consumer subscription business, with a very strong preference for media experience.
- experience on growth or lifecycle marketing, conversion-rate optimization or product marketing
- Solid grasp of subscription funnel economics — you know what moves conversion and retention rates and why.
- Familiar with membership and CRM tools.
- A strong, clear writer who can match a brand voice and craft copy that converts.
- Data-informed mindset — able to interpret metrics and apply insights.
- Able to manage multiple projects in a fast-moving environment
- Genuine enthusiasm for local journalism and the communities it serves.
Benefits
- excellent benefits
City Cast
4.6 Glassdoor
City Cast is a network of one-of-a-kind, daily local news podcasts in cities around the country, accompanied by a daily email that keeps you in the know about what’s happening in your community.
Founded in 2020
Arlington, Virginia, USA
108 employees (84 in marketing)
88% recommend to a friend
Traffic Signals
Monthly Visitors
294K
Monthly Google Ads Budget
$275
Traffic Source Mix
Search
37.4%
Direct
56.1%
Referral
3.7%
Social
2.4%
Paid
0.2%
Headcount Trend
Current headcount: ~108
Marketing Team
Marketing Team Size
39 (36% of company)
Marketing Roles Posted (Last 30 Days)
2