15 hrs ago
Marketing Manager, Account Based Marketing
Impiricus
Atlanta, GA (Remote)Full time$100K/yr – $120K/yr
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Marketing Manager, Account Based Marketing
Atlanta, GA (Remote)
$100K/yr – $120K/yrSenior Level3+ years expFull time
Posted 15 hrs ago
Job Summary
Own end-to-end ABM programs across multiple activation types, drive briefs to launch, and optimize in collaboration with Sales, Marketing Ops, and Creative.
- Lead end-to-end ABM programs across workshops, moments, and direct mail activations
- Translate priorities into executable briefs with timelines, owners, and success measures
- Collaborate cross-functionally to launch and continuously improve programs
Job Description
Responsibilities
- ABM Program Execution
- Own end-to-end execution of assigned 1:1 and 1:few ABM programs across workshops and innovation days, industry and association moments, direct mail and gifting campaigns, assigned client experiences, and other tailored activations.
- Translate agreed commercial priorities into executable program briefs, including audience, message, offer, channel mix, call to action, timeline, budget, owners, and success measures.
- Drive programs from brief to launch with urgency and high attention to detail, owning workbacks, internal reviews, vendors, production, logistics, Sales readiness, and follow-up.
- Build repeatable activation frameworks, templates, and processes that increase execution speed and capacity while maintaining a high quality bar and account-level relevance.
- Manage multiple programs simultaneously, proactively identifying dependencies, resolving blockers, and escalating decisions when needed to keep work moving.
- Sales & Cross-Functional Execution
- Partner closely with Sales pods and commercial leaders to translate account priorities, active opportunities, and timely triggers into coordinated Marketing activations.
- Run the day-to-day operating rhythm for ABM execution, including campaign readiness, launch coordination, Sales follow-up, decision tracking, and next steps.
- Support business development and full-lifecycle activations that help create new opportunities, strengthen active pursuits, and deepen existing client relationships.
Requirements
- 3-5 years B2B marketing experience, including meaningful hands-on ownership of account-based marketing, demand generation, field marketing, customer marketing, events, or integrated campaigns.
- Demonstrated ability to take a program from direction and brief through execution, launch, coordinated Sales follow-up, measurement, and optimization, with clear ties to commercial outcomes.
- Experience with enterprise size contracts
- Proven ability to manage multiple concurrent programs with speed and a high quality bar, including timelines, budgets, vendors, stakeholders, logistics, and deliverables.
- Strong analytical judgment and working knowledge of CRM and marketing-automation reporting; HubSpot experience is preferred.
- Excellent project management, writing, presentation, and communication skills, paired with high ownership, resourcefulness, sound judgment, and a bias toward action; able to solve executional problems and deliver polished work with limited day-to-day oversight.
Preferred
- Nice to have: Experience marketing to pharmaceutical, biotech, healthcare, or health-technology audiences.
Benefits
- Impiricus focuses on taking care of our teammates’ professional and personal growth and well-being.
- Healthcare : Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
- HSA, FSA & DCFSA : Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
- Coverage & Protection : 100% paid short- and long-term disability, plus life and AD&D insurance
- Flexible Time Off : Take the time you need with a flexible vacation policy — recharge your batteries your way
- Parental Leave : Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months)
- Your Work, Your Way : If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.
- 401(k) : Save for your future with tax advantages (and company match!)
Impiricus
Impiricus is the first and only AI-powered HCP Engagement Engine. Founded by a practicing physician and a senior pharmaceutical executive, Impiricus was created to transform how life sciences companies support physicians. Our goal is to ethically connect HCPs to pharma resources, reduce go-to-market costs and accelerate patient access to the treatments they need.With our unique access to the largest opted-in network of HCPs, their insights, and clinical expertise, we are the leading provider of AI technology and real-time channels that life science companies need to deliver clear, reliable, and evidence-based resources directly into the hands of HCPs.Guided by a council of 2000+ trusted HCP advisors, we ensure every interaction is clinically meaningful, ethically grounded and leads to better patient care.Partner with us: https://impiricus.com/contact-impiricus/
Salaries
Posted range
$100K/yr – $120K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
6 (5% of company)
Median Career Experience
9 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Funding
Total Funding
$3.5M
Last Raise
$3M
Seed, 4 years ago
Funding History
- Apr 2022Seed • $3M
- Apr 2021Pre Seed • $485K
Traffic Signals
Monthly Visitors
8K
Monthly Google Ads Budget
$14.4K
Traffic Source Mix
Search
28.8%
Direct
49.4%
Referral
5.2%
Social
14.9%
Paid
1.5%
Headcount Trend
Current headcount: ~115