2 weeks ago
SEO & AEO Specialist
Legora
New York City, NY (On-site)Full time$103K/yr – $122K/yr
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SEO & AEO Specialist
New York City, NY (On-site)
$103K/yr – $122K/yrMid LevelFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Responsibilities
- Own core SEO performance: Drive technical health, crawlability, indexation, on-page optimization, and keyword strategy across the site.
- Run technical SEO audits: Regularly audit the site and partner with the Web Developer to fix issues (site speed, schema, structure) that affect both search and AI visibility.
- Protect the baseline: Maintain and grow organic search rankings and traffic as a reliable, compounding source of demand, not something we optimize once and forget.
- Own AEO strategy: Define and execute Legora's approach to answer engine optimization across ChatGPT, Perplexity, Claude, Gemini, and other AI-driven discovery surfaces.
- Optimize for citation, not just ranking: Structure content, schema markup, and page architecture so AI engines can easily parse, trust, and cite Legora as a source.
- Monitor AI visibility: Track how and where Legora appears in AI-generated answers, build reporting to measure share of voice versus both AI answers and traditional search, and identify content gaps.
- Partner cross-functionally: Work with the Web Developer on technical SEO/AEO foundations, and with content and product marketing to shape content that performs in search and answer engines alike.
- Support PR on AEO outreach: Partner with PR on the listicle and third-party platform placements that matter for AEO, PR owns the outreach, you bring the AEO insight on where to focus and what to pitch.
- Stay ahead of the curve: Continuously test and adapt as search and AI discovery evolve, applying disciplined SEO practice alongside the still-being-invented rules of AEO.
Requirements
- Proven, hands-on SEO experience: Solid, real-world grounding in technical, on-page, and content SEO (schema, site structure, content architecture), this is the foundation the rest of the role builds on, not a box to check.
- AEO/LLM curiosity: Hands-on experience or strong interest in how LLMs and AI answer engines retrieve, rank, and cite content, as an extension of strong SEO instincts, not a replacement for them.
- Data-driven: Comfortable building and reading reporting on organic and AI-driven visibility, and translating it into a content roadmap.
- Builder mindset: Energized by a genuinely new discipline with no established playbook; comfortable defining the approach as you go, while staying disciplined on SEO fundamentals.
- Strong written communication: You can write and brief content that is clear, structured, and citation-worthy, for both humans and machines.
Preferred
- AEO/LLM curiosity: Hands-on experience or strong interest in how LLMs and AI answer engines retrieve, rank, and cite content, as an extension of strong SEO instincts, not a replacement for them.
- Data-driven: Comfortable building and reading reporting on organic and AI-driven visibility, and translating it into a content roadmap.
- Builder mindset: Energized by a genuinely new discipline with no established playbook; comfortable defining the approach as you go, while staying disciplined on SEO fundamentals.
- Strong written communication: You can write and brief content that is clear, structured, and citation-worthy, for both humans and machines.
Benefits
- Global collaboration: Partner with teams and clients across Europe, APAC, and North America.
- Competitive package: Comprehensive salary, benefits, and tools for success.
- Meaningful work: Your efforts shape how thousands of lawyers use AI daily.
- In-person environment: Union Square office designed for ambitious builders and company provided lunch daily.
- Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package: Medical, Dental & Vision
- - Multiple medical plan options through Aetna and Kaiser Permanente
- - HSA or Healthcare FSA (based on plan selection)
- - Dental plans via MetLife
- - Vision plans via Vision Care
- Family Support
Legora
Our mission is to empower exceptional lawyers. We’re building the world’s first truly collaborative AI for legal professionals: a workspace for boundless collaboration between lawyer ingenuity and machine intelligence. We're serving 400+ clients across the globe and are backed by Bessemer Venture Partners, ICONIQ, General Catalyst, Benchmark, Redpoint, Y Combinator, and other top investors.
Founded in 2023
Stockholm, Stockholm County, SWE
219 employees (22 in marketing)
Traffic Signals
Monthly Visitors
187.9K
Monthly Google Ads Budget
$9K
Traffic Source Mix
Search
35.8%
Direct
47.3%
Referral
9.1%
Social
6.5%
Paid
1.2%
Headcount Trend
Current headcount: ~222
Marketing Team
Marketing Team Size
18 (8% of company)
Marketing Roles Posted (Last 30 Days)
6
Funding
Total Funding
$816M
Last Raise
$550M
Series D, 6 days ago
Funding History
- Mar 2026Series D • $550M
- Oct 2025Series C • $150M
- May 2025Series B • $80M