2 months ago
Digital Marketing Manager-Lead Generation
Closed Loop, Inc
USA (Remote)Full time$75K/yr – $90K/yr
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Digital Marketing Manager-Lead Generation
USA (Remote)
$75K/yr – $90K/yrMid Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own enterprise paid media partnerships, coordinating vendor relationships, campaign execution, and data-driven optimization to deliver ROI for B2B clients across partner networks.
- Define and drive partner strategies, negotiations, and performance reviews with a focus on measurable ROI.
- Coordinate cross-functional campaign execution, reporting, and opportunities for optimization across key channels.
Job Description
Responsibilities
- Develop a deep understanding of your assigned clients’ businesses and what matters most to them.
- Manage content syndication, lead aggregator and review site partners as a highly integrated member of an Enterprise client team, leading:
- Strong relationships with vendors
- Flawless execution of campaigns
- Proactive and clear communication
- Negotiation of rates with all vendors
- Strategy discussions with client
- Reporting and analysis of performance by partner
- Managing client and vendor expectations around timelines
- Budget distribution across partners based on performance
Requirements
- 3+ years of experience designing and managing paid advertising campaigns to specific ROI goals B2B experience and/or agency experience is a big plus.
- 1+ year managing lead generation partners
- Hands-on experience with multiple social advertising platforms (Meta, LinkedIn, Reddit, etc.)
- Experience managing ALL facets of digital advertising campaigns.
- Experience making effective pitches/presentations to key decision makers,
- Experience leading meetings and proactively managing client/stakeholder relationships.
- Experience with data analysis, visualization and presentation.
- Experience using analytics tools (Google Analytics, Adobe Analytics, etc.).
- Strong project management and communication skills.
- Ability to quickly learn new software applications.
Preferred
- B2B experience and/or agency experience is a big plus.
Benefits
- Competitive salary.
- Flexible time-off policy.
- Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA).
- Remotely work for a company that was built for remote work. We've always been remote, and our company's structure, processes, and culture reflect that.
- Work with top-tier clients. We make a point of working with larger, growing brands that interest us. As a result, you get to focus your efforts on a couple of clients who are doing big things.
- Great colleagues who value teamwork, skill, and ability more than fancy rhetoric. You'll have the opportunity to learn from some of our industry's brightest and most supportive people.
Closed Loop, Inc
Closed Loop is a game-changing digital advertising agency, helping innovative companies like Calendly, Calm, Clover and Rakuten maximize performance and achieve exceptional results through integrated paid media campaigns. For over 20 years, our highly talented team and world-class Forager technology have empowered organizations with a potent combination of actionable insights, full-funnel strategies and compelling creative to connect customers with brands. Through transparency, collaboration and long-term relationships, our experts work alongside marketing organizations to accelerate, amplify and measure the impact of advertising spend. As stewards of innovation, we leverage a data-driven approach with the right balance of automation and intervention for lasting, sustainable growth across social, search, display, programmatic, connected tv, digital out-of-home, ABM, shopping and app marketing.
Traffic Signals
Monthly Visitors
4.5K
Monthly Google Ads Budget
$149
Traffic Source Mix
Search
33.1%
Direct
47.7%
Referral
7.5%
Social
10%
Paid
1.4%
Headcount Trend
Current headcount: ~77
Marketing Team
Marketing Team Size
31 (40% of company)