Lead and optimize end-to-end conversion for prospects across veterinary, breeder, and shelter channels, shaping multichannel campaigns and partnering with UX/creative and analytics to drive activations and enrollments.

Job Description

Responsibilities

Own and optimize the end-to-end conversion experience for prospect leads from veterinary, breeder and shelter channels Define and test multichannel contact strategies (email, SMS, direct mail, phone) to grow response and enrollment rates from prospect audiences
Create compelling conversion communications informed by user insight and test in partnership with the Digital Communications team
Create manual campaigns targeting lead database segments to test messaging and promotional tactics that further lift response
Partner with market teams to understand lead initiation and partner roadmaps, working collaboratively to build conversion success
Own channel performance with a focus on driving activations and enrollments, communicating issues within journeys on a regular basis and estimating impact and assisting with prioritization and resolution
Work closely with the UX and creative teams to optimize on and offline conversion experience for channel prospects
Understand the phone experience and leverage insights to influence conversion
Develop manage and communicate comprehensive communications testing pans and associated results
Build an insight framework to ensure continuous user insight lies at the heart of conversion strategy
Continued learning and evaluation of the customer experience and development of new and innovating messaging working closely with our internal compliance team

Requirements

5 -7 years of relevant marketing experience, including experience leading integrated, multichannel conversion, lifecycle, growth, or channel marketing programs.
Commercially focused with track record of leading B2C conversion programs
Direct marketing campaign experience across digital and offline channels
Customer journey development
Working knowledge of analytics and insight platforms (Google Analytics, Contentsquare, Qualtrics, Survey Monkey)

Preferred

Knowledge of Adobe Marketo is highly desired
Quebec French fluency is a plus

Benefits

Full medical, dental, and vision benefits at no cost to the employee
Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
Five-week sabbatical after five years of employment
Open, casual, pet-friendly, and fun office environment
Free medical health insurance for your pet (1 dog or cat)
Paid time off to volunteer at nonprofit organizations
Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.

Trupanion

Trupanion is the fastest-growing player in the pet medical insurance space. We are known for superior coverage and top-notch customer service. We pride ourselves on swift claims resolutions and providing the best medical insurance care available. We're growing our footprint throughout North America and need ambitious, data-driven individuals with innovation in their DNA to join our team and help nurture a market with immense opportunity. Trupanion is underwritten in the U.S. by American Pet Insurance Co. and Canada by Omega General Insurance Co.

Founded in 2000

Seattle, Washington, USA

1K employees (43 in marketing)

trupanion.com

Traffic Signals

Monthly Visitors

940.8K

Monthly Google Ads Budget

$100.5K

Traffic Source Mix

35%

Direct

59.9%

Referral

3.4%

Social

0.9%

Paid

0.7%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size

40 (4% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$258M

Last Raise

$120M

Post IPO Debt, 4 months ago

Funding History

Nov 2025
Post IPO Debt • $120M
Nov 2020
Post IPO Equity • $60M
Jun 2018
Post IPO Equity • $69M

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Top 1% of applicants do these two things.

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