Own and optimize paid media programs across Meta and TikTok, translating business goals into scalable campaigns, managing budgets, testing creatives, and driving revenue growth with clear ROAS targets.

Lead full-funnel strategy and cross-functional collaboration
Own reporting, forecasting, and optimization loops
Scale winning creative tests while pruning underperformers

Job Description

Responsibilities

Plan, build, and manage paid advertising campaigns across Meta Ads Manager, TikTok Ads Manager, and other relevant platforms.
Own campaign setup, structuring, budgeting, and optimisation across multiple ad accounts.
Develop and execute full-funnel paid media strategies (awareness, consideration, conversion).
Translate business goals into scalable paid media plans focused on revenue growth and efficiency.
Launch and manage campaigns for product drops, promotions, and seasonal launches.
Continuously monitor campaign performance and optimise towards ROAS, CPA, CAC, and MER targets.
Conduct daily budget allocation adjustments based on performance data.
Scale winning campaigns while identifying and cutting underperforming ads quickly.
Run structured A/B tests across audiences, creatives, hooks, formats, and landing pages.
Identify performance trends and proactively implement optimisation strategies.

Requirements

2+ years of experience in performance marketing, media buying, or paid social roles.
Hands-on experience managing paid campaigns on Meta and/or TikTok.
Strong understanding of direct-to-consumer (DTC) ecommerce performance marketing.
Proven ability to optimise campaigns towards ROAS, CPA, and revenue targets.
Experience working with creative teams on ad testing and iteration.
Strong analytical skills and comfort working with large datasets.
Highly organised with strong execution and prioritisation skills.
Comfortable working in a fast-paced, high-growth environment.

Preferred

Experience within fashion, activewear, beauty, fitness, or DTC consumer brands.
Experience scaling paid media budgets from mid to high spend levels.
Familiarity with attribution tools, analytics platforms, and ecommerce tracking.
Experience working in a startup or high-growth brand environment.
Understanding of TikTok creative trends and Meta performance dynamics.

Thrivin

THRIVIN is a dynamic business solutions provider, empowering enterprises to thrive in the ever-evolving landscape. Specializing in automation technology, CRM solutions, and cutting-edge marketing services, THRIVIN transforms businesses by streamlining operations, enhancing customer relationships, and optimizing digital presence. Our tailored solutions cater to the unique needs of each client, fostering efficiency, innovation, and sustainable growth. At THRIVIN, we believe in redefining success through strategic, tech-driven solutions that elevate businesses to new heights. Join us on the journey of transformation and discover the THRIVIN advantage – where businesses not only survive but truly flourish.

Founded in 2017

Las Vegas, Nevada, USA

10 employees (5 in marketing)

thriv-in.com

Traffic Signals

Monthly Visitors

625

Traffic Source Mix

42.9%

Direct

35.4%

Referral

13.1%

Social

5.7%

Paid

1.6%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size

5 (50% of company)

Marketing Roles Posted (Last 30 Days)

Responsibilities

Plan, build, and manage paid advertising campaigns across Meta Ads Manager, TikTok Ads Manager, and other relevant platforms.
Own campaign setup, structuring, budgeting, and optimisation across multiple ad accounts.
Develop and execute full-funnel paid media strategies (awareness, consideration, conversion).
Translate business goals into scalable paid media plans focused on revenue growth and efficiency.
Launch and manage campaigns for product drops, promotions, and seasonal launches.
Continuously monitor campaign performance and optimise towards ROAS, CPA, CAC, and MER targets.
Conduct daily budget allocation adjustments based on performance data.
Scale winning campaigns while identifying and cutting underperforming ads quickly.
Run structured A/B tests across audiences, creatives, hooks, formats, and landing pages.
Identify performance trends and proactively implement optimisation strategies.

Requirements

2+ years of experience in performance marketing, media buying, or paid social roles.
Hands-on experience managing paid campaigns on Meta and/or TikTok.
Strong understanding of direct-to-consumer (DTC) ecommerce performance marketing.
Proven ability to optimise campaigns towards ROAS, CPA, and revenue targets.
Experience working with creative teams on ad testing and iteration.
Strong analytical skills and comfort working with large datasets.
Highly organised with strong execution and prioritisation skills.
Comfortable working in a fast-paced, high-growth environment.

Preferred

Experience within fashion, activewear, beauty, fitness, or DTC consumer brands.
Experience scaling paid media budgets from mid to high spend levels.
Familiarity with attribution tools, analytics platforms, and ecommerce tracking.
Experience working in a startup or high-growth brand environment.
Understanding of TikTok creative trends and Meta performance dynamics.