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LifeStraw logo
1 day ago

Brand and Marketing Specialist

LifeStraw

Baltimore, MD (On-site)Full time$65K/yr – $80K/yr

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LifeStraw logo

Brand and Marketing Specialist

LifeStraw

Baltimore, MD (On-site)

$65K/yr - $80K/yrIn-houseFull-timeMid level2+ years exp.
1 day ago
LifeStraw logo
LifeStraw

Brand and Marketing Specialist

Baltimore, MD (On-site)

$65K/yr – $80K/yrMid Level2+ years expFull time

Posted 1 day ago

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Job Summary

Own the marketing operations backbone by coordinating content creation, campaign assets, and calendar-driven launches, while managing intake, briefs, and cross-functional alignment across Sales, Ecommerce, and Creative. You will also steward the DAM and asset lifecycles and keep sales-facing materials current through a branded library.

  • Own Asana workspace, master calendar, intake forms, and process workflows
  • Manage Bynder DAM assets, tagging, and distribution for retail partners and press
  • Coordinate weekly cross-functional syncs and ensure timely delivery of marketing collateral

Job Description

Responsibilities

  • Marketing Execution
  • Develop and repurpose high-quality campaign content, including blog posts, website content, email campaigns, and social media
  • Assist in running surveys to collect consumer feedback and producing an analysis of findings
  • Support a regular cadence of marketing reporting to share performance data internally with key stakeholders
  • Produce light graphic design in Canva, including social media graphics, email banners, event promotions, infographics, and branded collateral
  • Project Management & Request Intake (Asana)
  • Own the Asana workspace: project templates, task structure, custom fields, due dates, dashboards, and user onboarding.
  • Own the shared marketing request tracker and the master marketing and sales calendar in Asana: launches, campaigns, promos, retail resets, and trade shows.
  • Own the marketing request intake form and triage queue. Route every incoming request from Sales, Ecommerce, and internal stakeholders to the right owner with a due date attached and confirm receipt to the requester.
  • Check every creative brief for completeness before it reaches Creative. Chase the missing information down yourself rather than passing an incomplete brief along.

Requirements

  • 2–4 years of experience in marketing coordination, brand operations, or project management at a consumer brand.
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Hands-on experience with a project management tool (Asana preferred; Monday.com, Wrike, Trello, or Smartsheet considered), including building projects and templates, not just completing assigned tasks.
  • Hands-on experience with a digital asset management platform (Bynder preferred; Brandfolder, Widen, Canto, or similar considered).
  • Working proficiency in Canva, including building from and managing brand templates.
  • Proficient in SharePoint, Google Suite, Microsoft Office/Outlook, and Zoom. Comfortable in Excel or Sheets.
  • Exposure to marketing dashboards or business insights tools a plus, not required.

Preferred

  • Interest in consumer brands, sustainability, or outdoor/humanitarian markets a plus.
LifeStraw logo

LifeStraw

At LifeStraw our mission is simple, we believe everyone deserves equitable access to safe drinking water. We design beautiful, simple, and functional products that provide the highest protection from unsafe water, no matter where they live or where they source their water.We also take our responsibility to people and planet seriously. For every product sold, a child in need receives access to safe water for an entire year. We have been partners in the fight for the eradication of Guinea worm for 25 years, and we actively respond to emergencies across the globe. We are Climate Neutral Certified and from product to packaging, we measure and minimize our environmental impact. We strive to support underrepresented communities through our actions, our products, our marketing, and our communications. We live, work, and create with impact in mind. We fight for good and always err on the side of action.

Founded in 2005
Baltimore, Maryland, USA
70 employees (8 in marketing)
www.lifestraw.com

Salaries

Posted range

$65K/yr – $80K/yr

Taken straight from the job posting.

See all LifeStraw salaries

Marketing Team

Marketing Team Size
6 (9% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
258.5K
Monthly Google Ads Budget
$17.3K
Traffic Source Mix
Search
49.6%
Direct
41.3%
Referral
5.1%
Social
3%
Paid
0.8%

Headcount Trend

Current headcount: ~70

News about LifeStraw

The LifeStraw Stainless Steel Filter Bottle: Removes Bacteria, Parasites, + Microplastics
Nov 5, 2025 • Silodrome
Meet the LifeStraw — a Device That Removes Contaminants From Any Water Source With One Simple Sip
Oct 26, 2025 • MSN
Does this powerful LifeStraw Escape purifier live up to the hype?
Oct 15, 2025 • SFGATE

Links

www.lifestraw.comLinkedInX (Twitter)Crunchbase

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