Own the end to end technical and on page SEO strategy for large e commerce catalogs, driving AI search readiness, content strategy, local and global visibility, and measurable revenue impact.

Job Description

Responsibilities

Technical SEO & Engineering Alignment - Maintain technical site health including faceted navigation, canonicalization at scale, indexation strategies and CWV across large, multi-brand product catalogs. - Implement and manage advanced structured data. - Audit and optimize rendering, out-of-stock logic, faceted URLs and site architecture. - Partner directly with web dev and product teams to write technical tickets, define acceptance criteria, conduct QA and embed SEO into release cycles.
On-Page SEO & Category Optimization - Perform keyword research and intent mapping for core categories and products. - Audit and maintain programmatic metadata rules for product and category pages, while manually optimizing high-value category pages. - Optimize category page copy to align with primary and secondary search intent.
AI Search Strategy - Develop strategies to maximize brand visibility, citation share and product. recommendations across AI search platforms. - Optimize content and site structure for RAG retrieval in AI shopping engines.
Content & Information Gain - Fully own content hub strategy and execution, managing the editorial calendar from ideation to publication. - Produce unique, data-backed content designed to capture high-intent queries and get cited in AI search.
Local SEO Strategy - Oversee Google Business Profiles, local citations and store locator page performance across our retail footprint. - Align local search signals with localized product availability and regional buyer intent. - Partner with Store Operations to align local search performance with in-store execution.
Internal Advocacy & Leadership - Translate technical SEO requirements into direct revenue impact to earn leadership buy-in, engineering resources and tools budget. - Collaborate with product, merchandising and engineering teams to embed SEO best practices into broader business workflows. - Educate internal stakeholders on the state of search, e-commerce trends and the business impact of AI search shifts.
Team Management & Mentorship - Manage, mentor and support direct reports, setting clear quarterly KPIs, performance expectations and professional growth plans. - Guide daily work, task prioritization and project accountability across both domains. - Manage external vendor partnerships and resources.
Measurement & Business Intelligence - Own organic performance reporting across jdsports.com and finishline.com, connecting SEO and GEO initiatives to revenue and traffic KPIs. - Build and maintain executive dashboards that translate search performance into business impact for leadership. - Report on technical health metrics as leading indicators of downstream performance. - Present regular performance reviews with forward-looking recommendations.

Requirements

4+ years of hands-on e-commerce SEO experience managing large-scale sites, faceted navigation and modern platforms.
2+ years of experience managing direct reports
Deep expertise in technical SEO paired with a solid understanding of how LLMs and AI platforms retrieve, parse and cite information.
The “SEO Champion” Mindset: Influential, proactive and collaborative. Proven record of building revenue-driven business cases and securing priority in engineering sprints.
Tool Proficiency
- Google ecosystem: GA4, GSC, GMC, GBP
- Ahrefs / Semrush
- Enterprise search and crawling tools
- Exposure to emerging GEO tracking tools

Preferred

Experience with Conductor Intelligence & Web Monitoring (preferred, not required)
Experience with RioSEO & Local Manager (preferred, not required)

Benefits

This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.

JD Sports Fashion

3.2 Glassdoor

Founded in 1981 with a single store in the Northwest of England, JD Group has grown into a leading global omni-channel retailer in Sports Fashion, Outdoors, and Gyms. Our diverse and dedicated teams operate across a portfolio of renowned retail brands in multiple international markets.Listed on the London Stock Exchange since 1996 and a proud member of the FTSE100 since 2019, JD Group continues to expand both in the UK and globally driven by a commitment to innovation, excellence, and possibility.Our vision is to become the world’s most trusted and dynamic omni-channel retailer in the sports and outdoor industry. We welcome individuals from all backgrounds to join us in shaping this future. If you're passionate about contributing to an inclusive, people-first, and customer-centric organisation and are motivated by continuous growth and operational excellence we’d love to hear from you.

Founded in 1981

Bury, England, GBR

34K employees (1,447 in marketing)

careers.jdplc.com

49% recommend to a friend

53% CEO approval

Traffic Signals

Monthly Visitors

173K

Traffic Source Mix

50.4%

Direct

33.8%

Referral

10.2%

Social

4.5%

Paid

0.8%

Headcount Trend

Current headcount: ~34.2K

Marketing Team

Marketing Team Size

1,447 (4% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

JD Sports Fashion (LON:JD) Share Price Crosses Above 200-Day Moving Average - Here's What Happened

Oct 31, 2025 • MarketBeat

Why JD Sports Fashion Plc (9JD) stock could break out in 2025 - Watch List & Real-Time Volume Trigger Notifications

Oct 31, 2025 • newser.com

Why The Narrative Around JD Sports Is Shifting Amid Analyst Upgrades and Fresh Developments

Oct 27, 2025 • Yahoo Finance

Responsibilities

Technical SEO & Engineering Alignment - Maintain technical site health including faceted navigation, canonicalization at scale, indexation strategies and CWV across large, multi-brand product catalogs. - Implement and manage advanced structured data. - Audit and optimize rendering, out-of-stock logic, faceted URLs and site architecture. - Partner directly with web dev and product teams to write technical tickets, define acceptance criteria, conduct QA and embed SEO into release cycles.
On-Page SEO & Category Optimization - Perform keyword research and intent mapping for core categories and products. - Audit and maintain programmatic metadata rules for product and category pages, while manually optimizing high-value category pages. - Optimize category page copy to align with primary and secondary search intent.
AI Search Strategy - Develop strategies to maximize brand visibility, citation share and product. recommendations across AI search platforms. - Optimize content and site structure for RAG retrieval in AI shopping engines.
Content & Information Gain - Fully own content hub strategy and execution, managing the editorial calendar from ideation to publication. - Produce unique, data-backed content designed to capture high-intent queries and get cited in AI search.
Local SEO Strategy - Oversee Google Business Profiles, local citations and store locator page performance across our retail footprint. - Align local search signals with localized product availability and regional buyer intent. - Partner with Store Operations to align local search performance with in-store execution.
Internal Advocacy & Leadership - Translate technical SEO requirements into direct revenue impact to earn leadership buy-in, engineering resources and tools budget. - Collaborate with product, merchandising and engineering teams to embed SEO best practices into broader business workflows. - Educate internal stakeholders on the state of search, e-commerce trends and the business impact of AI search shifts.
Team Management & Mentorship - Manage, mentor and support direct reports, setting clear quarterly KPIs, performance expectations and professional growth plans. - Guide daily work, task prioritization and project accountability across both domains. - Manage external vendor partnerships and resources.
Measurement & Business Intelligence - Own organic performance reporting across jdsports.com and finishline.com, connecting SEO and GEO initiatives to revenue and traffic KPIs. - Build and maintain executive dashboards that translate search performance into business impact for leadership. - Report on technical health metrics as leading indicators of downstream performance. - Present regular performance reviews with forward-looking recommendations.

Requirements

4+ years of hands-on e-commerce SEO experience managing large-scale sites, faceted navigation and modern platforms.
2+ years of experience managing direct reports
Deep expertise in technical SEO paired with a solid understanding of how LLMs and AI platforms retrieve, parse and cite information.
The “SEO Champion” Mindset: Influential, proactive and collaborative. Proven record of building revenue-driven business cases and securing priority in engineering sprints.
Tool Proficiency
- Google ecosystem: GA4, GSC, GMC, GBP
- Ahrefs / Semrush
- Enterprise search and crawling tools
- Exposure to emerging GEO tracking tools

Preferred

Experience with Conductor Intelligence & Web Monitoring (preferred, not required)
Experience with RioSEO & Local Manager (preferred, not required)

Benefits

This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.