2 weeks ago
Senior Meta Strategist
GLD
Florida, NY (Remote)Full time
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Senior Meta Strategist
Florida, NY (Remote)
Salary Not AvailableSenior Level5+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Responsibilities
- Meta Campaign Management and Andromeda Optimization
- - Develop, launch, and manage full-funnel Meta ad campaigns across TOF prospecting, MOF, BOF retargeting, and retention objectives.
- - Own daily optimizations at both granular (ad, ad set) and high-level (campaign, account) viewpoints. Your daily pulse on the account is muscle memory, not a weekly report.
- - Leverage deep understanding of Meta's Andromeda ranking system to optimize ad delivery, auction competitiveness, and signal quality.
- - Structure campaigns and ad sets to work with Andromeda's ML-driven optimization, including strategic use of Advantage Plus campaigns, broad targeting, and signal enrichment.
- - Continuously test and refine bidding strategies, audience segmentation, and conversion events to maximize ROAS and reduce CPA. Diagnose CPM spikes, fatigue, and audience saturation in real time.
- - Hold a kill rule for losing ads and stick to it. Ship imperfect ads on Thursday over perfect ads next Tuesday.
- - Stay current on Meta platform changes, algorithm updates, and beta features. Proactively adapt strategies, including the practical impact of the 2026 attribution overhaul.
- Creative Strategy and Direction
- - Set the creative bar for the brand on Meta. Direct the creative team and external production partners on hooks, formats, angles, and concepts that actually convert.
Requirements
- 5 or more years of hands-on experience managing Meta Ads at scale ($500K+ per month in spend), with at least 2 years leading or directing other paid social or creative team members.
- You have personally managed Meta spend at scale on a single brand as an employee, not as an agency manager.
- CAC, ncROAS, spend, hit rate, frequency, CPM, CVR.
- Strong working knowledge of Meta's Andromeda ad ranking system and how it impacts delivery, auction dynamics, and performance optimization.
- Demonstrated ability to lead creative on Meta.
- You can brief a strategist, an editor, or a UGC creator with equal clarity, and you have strong opinions about what makes an ad work versus what makes it pretty.
- Proven ability to analyze and optimize ad creative performance across TOF, MOF, and BOF, with a portfolio of data-driven creative decisions.
- Proficiency in DOMO for building dashboards, creating data flows, and generating automated reports.
- Advanced analytical skills with comfort working across large data sets to extract meaningful insights.
- Experience with Shopify and e-commerce attribution models. Experience with Rockerbox, Triple Whale, Northbeam, or similar MTA platforms preferred.
Preferred
- Knowledge of complementary paid channels (TikTok Ads, Google Ads, Snapchat Ads) a plus.
Benefits
- Standard GLD benefits package.
GLD
GLD – Winning Together Through Innovation and ImpactIn 2015, Christian Johnston and his childhood friends turned a dream into reality: designing bold, high-quality jewelry that inspires self-expression. What started in a Pittsburgh basement is now a global brand, headquartered in a 12,000-square-foot facility in Miami, with millions of customers worldwide and collaborations with the world’s top athletes and entertainers.At GLD, winning together defines who we are. Our success comes from a culture of grit, accountability, and relentless drive, where every team member’s contribution matters. Like a championship team, we push boundaries, solve challenges, and celebrate wins—all while having fun along the way.We’ve partnered with icons like ASAP Rocky, Carmelo Anthony, Paul Pogba, and organizations like the NBA and NFL, cementing our place at the intersection of fashion and culture. These collaborations are a testament to the authentic connection we have with those shaping the world.Our team operates in a fast-paced, high-performance environment where creativity and innovation thrive. We reward talent and results, providing mentorship and leadership opportunities designed to help employees grow and excel. Double-digit growth, expansion into 100+ countries, and world-class partnerships are just part of the success story you’ll help write.Recognized as a Top Workplace, GLD is a platform for career success and global impact. If you’re passionate about pushing creative boundaries and delivering excellence, GLD is where your hard work turns into legacy.Join us. Let’s keep winning forward.Learn more at www.gld.com
Traffic Signals
Monthly Visitors
1.4M
Monthly Google Ads Budget
$62.1K
Traffic Source Mix
Search
43.2%
Direct
48.8%
Referral
3.3%
Social
3.4%
Paid
1.2%
Headcount Trend
Current headcount: ~103
Marketing Team
Marketing Team Size
17 (17% of company)
Median Career Experience
6 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Private Equity, 8 months ago
Funding History
- Jul 2025Private Equity
- Sep 2021Private Equity