Own the franchise growth marketing program by leading multi‑channel campaigns, content development, events, and collateral across the Dine Brands portfolio.

Oversees campaign planning and execution across digital, email, paid media, and lead nurturing.
Manages development of websites, collateral, and social/media content aligned with brand goals.

Job Description

Responsibilities

Support development marketing campaigns that generate qualified franchise development leads across the Dine Brands Portfolio.
Coordinate campaign execution across digital, email, paid media, and lead nurturing channels.
Support Field Marketing and local marketing initiatives through social media coordination, Canva asset creation, toolkit development, and timely execution of approved campaign materials.
Assist with franchise recruitment trade shows, conferences, webinars, and other events, including occasional travel as needed to support event planning and execution.
Support and maintain franchise development websites, landing pages, and related digital content.
Maintain and update franchise development collateral and marketing materials, including brochures, presentations, sales materials, franchise recruitment assets, and email communications.
Support SEO and website optimization efforts to improve visibility and lead generation.
Maintain content calendars and ensure messaging aligns with brand standards and growth priorities.
Support the management of franchise development social media channels, with a primary focus on LinkedIn.
Collaborate with internal stakeholders to identify and develop content opportunities.

Requirements

Bachelor’s degree in marketing, Business, or related field required.
3-5+ years of experience in marketing, digital or content marketing, multi‑unit growth
Experience supporting marketing programs tied to measurable growth and pipeline outcomes.
Knowledge of digital marketing channels including paid media, email marketing, SEO, social media, and website management.
Strong collaboration skills with experience working across cross-functional teams
Familiarity with CRM platforms such as Salesforce or similar workflow tools.
Experience supporting Field Marketing, local store marketing, grand openings, franchisee communications, or market-level campaign execution preferred.
Excellent project management, organizational, and communication skills.
Proficient in Microsoft Office (Outlook, Excel, PowerPoint, Word)
Restaurant, franchise, hospitality, retail, or multi-unit business experience preferred.

Dine Brands Global

4.3 Glassdoor

Founded in 2007, Dine Brands Global, Inc. (formerly DineEquity) passionately nurture and grow the world’s most beloved restaurant brands - Applebee's (established in 1980), IHOP (founded in 1958), and Fuzzy's Taco Shop (founded in 2003). With over 100 years of hospitality experience and expertise throughout 18 countries around the world, Dine Brands supports more than 3,400 restaurants, making it one of the largest full-service restaurant companies in the world. Who are we?We are innovators that embrace new ideas, authenticity, and collaboration to unite franchisees, brands, and team members to go further together. We value commitment and take personal accountability for our actions. We value openness, authenticity, and foster a collaborative, creative environment that believes we will go further when we Dine Together.

Founded in 2008

Pasadena, California, USA

838 employees (56 in marketing)

www.dinebrands.com/en

87% recommend to a friend

97% CEO approval

Traffic Signals

Monthly Visitors

20.3K

Traffic Source Mix

43.3%

Direct

45.2%

Referral

8.5%

Social

1.4%

Paid

1.2%

Headcount Trend

Current headcount: ~838

Marketing Team

Marketing Team Size

39 (5% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$1.1B

Last Raise

$600M

Post IPO Debt, 9 months ago

Funding History

Jun 2025
Post IPO Debt • $600M
Apr 2023
Post IPO Debt • $500M

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Traffic Signals

Headcount Trend

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Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

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Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News