3 months ago
Lifecycle Marketing Manager (Hybrid)
Baylor Scott & White Health
Dallas, TX (Hybrid)Full time
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Lifecycle Marketing Manager (Hybrid)
Dallas, TX (Hybrid)
Salary Not AvailableMid Level7+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive lifecycle strategy and journey optimization for multi-channel customer engagement as a Lifecycle Marketing Manager, guiding onboarding, activation, retention, and loyalty initiatives.
- Own lifecycle strategy across onboarding, activation, retention, and loyalty.
- Must-have: 7+ years in lifecycle marketing or marketing automation.
- Standout: cross-functional leadership with Marketing Analytics and channel owners.
Job Description
Responsibilities
- Own lifecycle strategy and journey design across onboarding, activation, retention, reactivation, loyalty, and trigger-based journeys.
- Translate business goals into journey plans, defining lifecycle stage, audience intent, triggers, messaging framework, channel mix, and success metrics.
- Establish and maintain journey standards including entrance and exit criteria, suppression logic, sequencing rules, and reuse frameworks.
- Provide strategic lifecycle and targeting guidance early in planning to internal stakeholders and service line partners.
- Partner with CRM (Microsoft Dynamics) and CDP (Snowflake) teams to define data, instrumentation, and implementation requirements for lifecycle programs.
- Collaborate with Marketing Analytics to define measurement frameworks, interpret performance, and prioritize optimization opportunities.
- Partner closely with Digital Marketing and channel owners (email, web, app, paid, etc.) to optimize lifecycle journeys using structured experimentation, including A/B and multivariate testing.
- Collaborate on test design and prioritization, defining hypotheses related to journey sequencing, triggers, cadence, content, and audience logic—while channel teams execute tests within their platforms and channels.
- Use journey level insights to inform where testing should occur, while relying on channel owners’ expertise to determine how tests are implemented and scaled within each channel.
- Ensure governance, QA, accessibility, consent, and privacy standards are embedded into lifecycle workflows.
Requirements
- EDUCATION - Bachelor's or 4 years of work experience above the minimum qualification
- EXPERIENCE - 7 Years of Experience
- Hybrid expectation- on-site as needed
- Hands-on experience with a marketing automation/customer engagement platform, Braze preferred, or comparable solution.
- Familiarity with SQL.
Preferred
- Experience in healthcare or another regulated industry.
- Strong program management and cross-functional leadership skills.
- Executive-ready communication skills with experience presenting insights and recommendations to senior leaders.
- Demonstrated experience designing and managing automated, multi-stage customer journeys.
- Experience partnering with analytics, CRM, and marketing technology teams.
Baylor Scott & White Health
With us by your side, there's no stopping you. It's why we're creating a new kind of healthcare at Baylor Scott & White. And we're just getting started.As the largest not-for-profit health system in the state of Texas, Baylor Scott & White promotes the health and well-being of every individual, family and community it serves. It is committed to making quality care more accessible, convenient and affordable through its integrated delivery network, which includes the Baylor Scott & White Health Plan, Baylor Scott & White Research Institute, the Baylor Scott & White Quality Alliance and its leading digital health platform — MyBSWHealth. Through 52 hospitals and more than 1,300 access points, including flagship academic medical centers in Dallas, Fort Worth and Temple, the system offers the full continuum of care, from primary to award-winning specialty care. Founded as a Christian ministry of healing more than a century ago, Baylor Scott & White today serves more than three million Texans. For more information visit: BSWHealth.com.
Traffic Signals
Monthly Visitors
3M
Monthly Google Ads Budget
$812K
Traffic Source Mix
Search
24.8%
Direct
39.1%
Referral
5.5%
Social
0.7%
Paid
0.5%
Headcount Trend
Current headcount: ~30.8K
Funding
Total Funding
$500K
Last Raise
$500K
Grant, 4 months ago
Funding History
- Nov 2025Grant • $500K
- Jun 2023Grant
- Jul 2022Grant