2 weeks ago
Sr Director, Marketing
Provation
USA (On-site)Full time$117K/yr – $217K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Sr Director, Marketing
USA (On-site)
$117K/yr – $217K/yrSenior Level8+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and lead a unified healthcare marketing strategy across hospital and ASC markets, aligning segmentation, messaging, and GTM plans with product strategy and enterprise growth; drive thought leadership, cross-functional launches, and a scalable market presence while building capabilities and a high-performing team.
- Own strategy, messaging, and demand generation across multiple buyer journeys
- Lead cross-functional launches, talent development, and evidence-based narratives
- Partner with Product, Sales, and executives to influence roadmap and commercial readiness
Job Description
Responsibilities
- Design and lead a unified marketing strategy that drives awareness, preference, and inbound demand across hospital and ASC markets.
- Establish scalable approaches to segmentation, positioning, and messaging aligned to buyer needs and enterprise growth priorities.
- Ensure consistent, outcomes-oriented messaging across digital, field, and thought leadership channels.
- Serve as a close partner to Product Management and Product Marketing to translate product strategy into effective go-to-market execution.
- Support new product, feature, and partnership launches through coordinated marketing activation.
- Provide market and customer insight to inform roadmap prioritization and commercial readiness.
- Build marketing capabilities that equip commercial teams and physician champions with tools, messaging, playbooks, and confidence to communicate value effectively in complex, multi-stakeholder buying environments.
- Develop clinically credible, evidence-based narratives that differentiate the SaaS platform in outcomes, efficiency, interoperability, and user experience.
- Reinforce SaaS value as complementary within broader EMR ecosystems through disciplined narrative development.
- Establish and scale the company’s market presence and credibility with executive, clinical, and IT leaders—particularly within large, strategic health systems.
Requirements
- Bachelor’s Degree required; Master’s degree preferred
- 8-12 years of experience in B2B, healthcare technology, or SaaS environments, with 5-8 years in leadership roles
- Demonstrated success building and scaling marketing organizations, not just running mature ones.
- Strong business acumen with experience partnering cross-functionally with Sales, Product, and Executive Leadership.
- Proven ability to influence without authority and lead through complexity and change.
- Ability to 25-30% travel required
Preferred
- Fortive 9 Behaviors by Level: Scaling & Aligning, Customer Obsessed, Strategic, Innovation for Impact, Inspiring, Builds Extraordinary Teams, Courageous, Delivers Results, Adaptable, Lead with FBS: Goes to Gemba - Observes real-world processes at the source and embraces FBS principles through kaizen, coaching, and leveraging expertise to solve challenges.
Provation
3.3 Glassdoor
Provation is revolutionizing the way clinicians and care teams around the world work together to deliver quality healthcare for all. From pre-procedure patient intake to post-procedure follow-up, and everything in between, Provation’s data-driven solutions are proven to improve clinical workflows, staff satisfaction, and the patient experience.As the leading provider of integrated procedure documentation and workflow automation solutions, Provation is trusted globally in more than 5,000 hospitals, ambulatory surgery centers (ASCs), anesthesia groups, and medical offices, including nearly all of the Best Hospitals in the United States.In 2021, Provation was acquired by Fortive Corporation, a Fortune 1000 company that builds essential technology and accelerates transformation in high-impact fields like workplace safety, engineering, and healthcare.For information on career opportunities, please visit https://careers.fortive.com/provation/
Founded in 1994
Minneapolis, Minnesota, USA
322 employees (12 in marketing)
61% recommend to a friend
86% CEO approval
Traffic Signals
Monthly Visitors
5.7K
Monthly Google Ads Budget
$4.8K
Traffic Source Mix
Search
32.2%
Direct
50.7%
Referral
6.3%
Social
9.4%
Paid
1.3%
Headcount Trend
Current headcount: ~322
Marketing Team
Marketing Team Size
12 (4% of company)
Marketing Roles Posted (Last 30 Days)
1