2 days ago
Retail Digital Marketing Manager
The Magnum Ice Cream Company
South Burlington, VT (On-site)Full time$89K/yr – $133K/yr
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Retail Digital Marketing Manager
South Burlington, VT (On-site)
$89K/yr – $133K/yrSenior Level7+ years expFull time
Posted 2 days ago
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Job Description
Responsibilities
- Digital Strategy & Planning
- Develop and execute the digital marketing strategy for U.S. & Global Scoop Shops in partnership with Scoop Shop marketing team.
- Lead annual and quarterly planning, media briefs, campaign calendars, and digital activation plans.
- Represent Scoop Shop needs in national and global campaign planning and execution.
- Collaborate with Global Markets to share strategy, tactics, and learnings — and gather input from their own efforts.
- Lead the cross-functional evaluation, sourcing, and build-out of a next-generation loyalty program that deepens consumer engagement across Scoop Shops and, potentially, in-home consumption — partnering with Brand, Operations, Technology, Data, Consumer Insights, and Global teams to design a unified, scalable customer experience.
- Shape and help execute the Scoop Shop customer data strategy in partnership with Data and Marketing Technology teams — including integration of Salesforce, future POS data, catering data, and Olo order data into a unified consumer view.
- Partner with Marketing Technology and Data teams to bring a digital and business lens to system optimizations, capability enhancements, and partner roadmap opportunities — identifying and prioritizing initiatives that improve consumer experience, franchisee support, and marketing performance.
- Media & Digital Commerce
- Manage paid media investments across Meta, Google, TikTok, YouTube, Apple Maps, and emerging platforms via our media agency.
Requirements
- Has a Bachelor’s Degree in Marketing, Business, Communications, or a related field.
- Brings 5–7 years of progressive experience in digital marketing, digital commerce, or a related discipline.
- Has franchise, multi-location retail, QSR, or consumer brand experience; this background is strongly preferred.
- Has hands-on experience with paid media platforms including Meta, Google, TikTok, YouTube, and Apple.
- Understands marketing technology, CMS, listings and locator platforms, online ordering platforms, CRM/email platforms, analytics tools, reporting systems, AI search, and emerging digital discovery platforms.
- Has working knowledge of Yext and Olo or similar platforms; experience with Salesforce is a plus as Ben & Jerry’s evolves its customer data strategy.
- Uses data to translate performance into actionable insights, connect marketing results to business outcomes, identify growth opportunities, and guide investment decisions.
- Builds trusted relationships with agencies, vendors, franchisees, and cross-functional stakeholders.
- Has experience rolling out new digital or technology systems within a business organization; multi-unit franchisee experience is a plus.
- Is curious, proactive, and comfortable evaluating new digital tools, technologies, and partner capabilities.
Preferred
- Experience with Salesforce is a plus.
Benefits
- Medical, dental and (where applicable) vision coverage
- Health and wellbeing support, including employee assistance programs and wellness initiatives
- Health-related savings and spending accounts
- Retirement savings programs with a competitive matching plan
- Additional employee perks (e.g., corporate discounts, commuter or learning support)
The Magnum Ice Cream Company
As from July 1, 2025, we begin operating as The Magnum Ice Cream Company, the world’s leading pure-play ice cream business in the world, a standalone business within Unilever. Our mission is to bring the power of ice cream to more people, in more places in new and unexpected ways. As the parent company to an eclectic and beloved range of consumer brands like Ben & Jerry’s, Magnum, Cornetto and the heart brand (Wall’s, Ola, Miko, Lagnese and many more), we create ice cream experiences and products that invigorate the senses and explode in taste. Why? Because life tastes better with ice cream.Website: https://corporate.magnumicecream.com/en/home.html
Amsterdam, North Holland, NLD
3K employees (381 in marketing)
Traffic Signals
Monthly Visitors
580K
Monthly Google Ads Budget
$692
Traffic Source Mix
Search
64.4%
Direct
27.7%
Referral
4.4%
Social
2.6%
Paid
0.8%
Headcount Trend
Current headcount: ~3K
Marketing Team
Marketing Team Size
339 (11% of company)
Median Career Experience
9 years
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
4
People
HR / Recruitment
Marketing Leadership
Emily Tumminia
US Influencer Marketing Associate Manager
At the company for 1 year 1 month
Jane Hooper
Consumer Marketing Insights Associate Manager, Super Premium
At the company for 1 year 1 month
Gabriella Marino
Associate Brand Manager- Talenti Gelato & Sorbetto
At the company for 1 year 1 month
Kelsey Gill
Senior Brand Manager
At the company for 2 years 1 month
Funding
Total Funding
$3.5B
Last Raise
$3.5B
Debt Financing, 4 months ago
Funding History
- Nov 2025Debt Financing • $3.5B