4 weeks ago
Senior Global Product Marketing Manager- Hematology
Danaher
Chaska, MN (Remote)Full time$145K/yr – $175K/yr
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Senior Global Product Marketing Manager- Hematology
Chaska, MN (Remote)
$145K/yr – $175K/yrSenior Level8+ years expFull time
Posted 4 weeks ago
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Job Summary
Own the global hematology marketing strategy and launches, turning clinical workflows and customer pain points into differentiated positioning while coordinating cross functional readiness for multi-market launches.
- Growth Strategy and Portfolio Positioning: define global hematology strategy, segmentation, and messaging to drive pipeline and conversion.
- Launch Excellence: lead multi-product launch planning with SMEs across communications, medical, regional, and operations to ensure timely execution.
- Evidence-based Engagement: partner with Medical Affairs and KOLs to develop thought leadership, podium talks, webinars, and scientific content.
Job Description
Responsibilities
- Define and execute global marketing strategy for the Hematology portfolio, grounded in deep understanding of clinical hematology workflows, customer pain points, and competitive landscapes to drive differentiated positioning and sustainable growth initiatives.
- Lead the global launch planning and execution for complex, multi-product hematology launches, independently convening communication, product, medical, regional, and operational SMEs to drive readiness, resolve risks early, and deliver timely execution across markets.
- Own VOC, market mapping, segmentation, campaign messaging, and lead follow-up strategy across hematology customer segments and geographies, translating customer insights into targeted marketing plans that support pipeline creation and conversion
- Strengthen global hematology brand awareness and credibility through strategic laboratory medicine tradeshow leadership, congress planning, and scientific storytelling, ensuring consistent brand expression and impactful presence across global and regional events.
- Develop and activate evidence-based marketing strategies in partnership with Medical and Scientific Affairs, including study planning input, KOL identification, consulting relationships, podium talks, webinars, white papers, and other scientific thought leadership opportunities
- Advanced degree or equivalent experience: Bachelor’s +12 years, Master’s +10 years, or PhD +8 years in life sciences, biotechnology, or related field
- Industry experience within diagnostics, life sciences, biotechnology, or pharmaceuticals
- Ability to balance strategic thinking with hands-on execution
- Proven success leading complex, cross-functional initiatives with measurable outcomes and clear ownership
- Strong communication and influence skills, with the ability to distill complex scientific data into clear, impactful messaging for diverse audiences including executives
- Travel, Motor Vehicle Record & Physical/Environment Requirements: - Ability to travel up to 30%, including some international travel
- Sales, Marketing, or Product Management expertise in hematology products.
- Understanding of laboratory medicine personas and clinical laboratory environment.
- Experience leading high-performing teams.
- Beckman Coulter Diagnostics offers a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
- Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
- This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Diagnostics can provide.
Traffic Signals
Monthly Visitors
313.3K
Traffic Source Mix
Search
29.4%
Direct
36.8%
Referral
23.2%
Social
5.7%
Paid
2.1%
Headcount Trend
Current headcount: ~53.4K
Marketing Team
Marketing Team Size
1,249 (2% of company)
Median Career Experience
13 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
4
People
HR / Recruitment
Marketing Leadership
Rachael Cohn
Vice President of Talent Acquisition Operations
At the company for 11 years 3 months
Alex Desamour
Vice President Talent Acquisition
At the company for 4 years 4 months
Steven Zhang
Director, Talent Acquisition-China
At the company for 5 years 9 months
Peter Sanborn
Director of Digital Marketing
At the company for 11 years 11 months
Funding
Total Funding
$8B
Last Raise
$3B
Post IPO Debt, 1 months ago
Funding History
- May 2026Post IPO Debt • $3B
- Apr 2026Post IPO Debt • $5B