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11 marketing jobs

insightsoftware logo
13 days ago

Sr. Content Strategist

insightsoftware

USA (On-site)Full time$88K/yr – $111K/yr
insightsoftware logo
2 weeks ago

Customer Marketing Specialist

insightsoftware

USA (On-site)Full time$59K/yr – $74K/yr
insightsoftware logo
3 weeks ago

Demand Generation Manager

insightsoftware

USA (On-site)Full time$65K/yr – $81K/yr
insightsoftware logo
4 weeks ago

Senior Corporate Communications Manager

insightsoftware

USA (On-site)Full time$88K/yr – $111K/yr
insightsoftware logo
5 weeks ago

Senior Content Strategist

insightsoftware

USA (On-site)Full time$88K/yr – $111K/yr
insightsoftware logo
5 weeks ago

Growth Marketing Manager

insightsoftware

USA (On-site)Full time$65K/yr – $81K/yr
insightsoftware logo
6 weeks ago

SEO Analyst

insightsoftware

USA (On-site)Full time$65K/yr – $81K/yr
insightsoftware logo
2 months ago

Corporate Communications Specialist (Equity)

insightsoftware

USA (On-site)Full time$59K/yr – $74K/yr
insightsoftware logo
2 months ago

Senior Product Marketing Manager

insightsoftware

USA (On-site)Full time$99K/yr – $124K/yr
insightsoftware logo
2 months ago

Growth Marketing Associate

insightsoftware

USA (On-site)Full time$59K/yr – $74K/yr
insightsoftware logo
3 months ago

Corporate Communications Specialist (Data + Analytics)

insightsoftware

USA (On-site)Full time$59K/yr – $74K/yr

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11 jobs
insightsoftware logo

Sr. Content Strategist

insightsoftware

USA (On-site)

$88K/yr - $111K/yrIn-houseFull-timeSenior level7+ years exp.
13 days ago
insightsoftware logo

Customer Marketing Specialist

insightsoftware

USA (On-site)

$59K/yr - $74K/yrIn-houseFull-timeMid level3+ years exp.
2 weeks ago
insightsoftware logo

Demand Generation Manager

insightsoftware

USA (On-site)

$65K/yr - $81K/yrIn-houseFull-timeMid level3+ years exp.
3 weeks ago
insightsoftware logo

Senior Corporate Communications Manager

insightsoftware

USA (On-site)

$88K/yr - $111K/yrIn-houseFull-timeSenior level7+ years exp.
4 weeks ago
insightsoftware logo

Senior Content Strategist

insightsoftware

USA (On-site)

$88K/yr - $111K/yrIn-houseFull-timeSenior level7+ years exp.
5 weeks ago
insightsoftware logo

Growth Marketing Manager

insightsoftware

USA (On-site)

$65K/yr - $81K/yrIn-houseFull-timeMid level4+ years exp.
5 weeks ago
insightsoftware logo

SEO Analyst

insightsoftware

USA (On-site)

$65K/yr - $81K/yrIn-houseFull-timeMid level3+ years exp.
6 weeks ago
insightsoftware logo

Corporate Communications Specialist (Equity)

insightsoftware

USA (On-site)

$59K/yr - $74K/yrIn-houseFull-timeMid level3+ years exp.
2 months ago
insightsoftware logo

Senior Product Marketing Manager

insightsoftware

USA (On-site)

$99K/yr - $124K/yrIn-houseFull-timeSenior level
2 months ago
insightsoftware logo

Growth Marketing Associate

insightsoftware

USA (On-site)

$59K/yr - $74K/yrIn-houseFull-timeEntry level1+ years exp.
2 months ago
insightsoftware logo

Corporate Communications Specialist (Data + Analytics)

insightsoftware

USA (On-site)

$59K/yr - $74K/yrIn-houseFull-timeMid level3+ years exp.
3 months ago
insightsoftware logo
insightsoftware

Sr. Content Strategist

USA (On-site)

$88K/yr – $111K/yrSenior Level7+ years expFull time

Posted 13 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the content strategy for the EPM area, shaping messaging, formats, and assets across the funnel, while sourcing customer insights and driving AI-enabled workflows to accelerate pipeline.

  • Define strategy and KPIs across asset types
  • Lead customer-facing content such as case studies and thought leadership
  • Partner with Product Marketing and Sales to weave content into campaigns

Job Description

Responsibilities

  • Define and own the content strategy for your EPM area, aligned to pipeline, brand, and product launch goals - including editorial calendar, publishing cadence, and quality standards across all asset types.
  • Map content to buyer personas, funnel stages, and use cases across the Office of the CFO, identifying category-defining angles and white space opportunities, particularly in AI for finance.
  • Write, edit, and produce high-quality content across formats including long-form, web, social, video scripts, email, and thought leadership.
  • Engage directly with customers to source insights, validate messaging, and develop reference content - including case studies, testimonials, and co-created thought leadership.
  • Build and manage a customer content program that turns customer outcomes into compelling stories and fuels both marketing and sales motions.
  • Translate product messaging into buyer-facing narratives that resonate with oCFO audiences.
  • Contribute to flagship content programs including research reports and category-level thought leadership in partnership with Corporate Communications.
  • Support in building and refining AI-powered content workflows that increase output, speed, and quality across asset types - and serve as a model for how AI-augmented content creation works in practice.
  • Define content KPIs, measure performance across the funnel, and iterate based on engagement, conversion, and sales feedback.
  • Partner with Product Marketing and Sales to ensure content is integrated with campaigns and actively used in deals.

Requirements

  • 7+ years of experience spanning content strategy and marketing - candidates with a pure content production or editorial background without marketing exposure will not be the right fit.
  • Deep understanding of B2B marketing motions - how campaigns work, how buyers move through a funnel, and how content contributes to pipeline at each stage.
  • Exceptional writing and editing skills with a demonstrated ability to produce content for senior finance audiences.
  • Proven track record developing content strategy with measurable pipeline or commercial impact - not just content volume or engagement metrics.
  • Direct experience engaging with customers for case study development, advisory input, or co-created content.
  • Demonstrated AI fluency - either current expertise with AI content tools and workflows, or a clear, proven commitment to developing it fast; this role requires genuine AI-powered production, not occasional experimentation.
  • Experience working cross-functionally with product marketing, marketing, and sales in a matrixed environment.
  • Background in finance technology, ERP, EPM, FP&A, or adjacent categories strongly preferred.
  • Bachelor's degree, preferably in Marketing, Business, or a related field.
insightsoftware logo

insightsoftware

insightsoftware is a global provider of Connected Solutions for the Office of the CFO. We believe an actionable business strategy begins and ends with accessible financial data. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. With data at the heart of everything we do, insightsoftware enables automated processes, delivers trusted insights, boosts predictability, and increases productivity. Learn more at insightsoftware.com.

Founded in 2002
Raleigh, North Carolina, USA
2.3K employees (119 in marketing)
insightsoftware.com

Traffic Signals

Monthly Visitors
255K
Monthly Google Ads Budget
$608.3K
Traffic Source Mix
Search
54.4%
Direct
33.9%
Referral
7.5%
Social
2.6%
Paid
1.4%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
103 (5% of company)
Median Career Experience
11 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
8

People

Marketing Leadership

Nick Doll
Nick Doll
VP, Marketing Operations
At the company for 7 years 9 months
Lindsey Paschal
Lindsey Paschal
Senior Vice President, Growth Marketing
At the company for 5 years 10 months
Britt Teravainen
Britt Teravainen
Vice President, Digital Marketing
At the company for 3 years 2 months
Amanda Brown, MBA
Amanda Brown, MBA
Director, Growth Marketing
At the company for 11 months

Funding

Total Funding
$1B
Last Raise
$1B
Private Equity, 5 years ago

Funding History

  • Jul 2021
    Private Equity • $1B
  • Aug 2019
    Private Equity

Recent News

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Sep 24, 2025 • PR Newswire
Assembly Recruits President and GM, Data & Analytics for insightsoftware
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CEO Appointment: HICX Names Dafydd Llewellyn as CEO
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CEO Appointment: HICX Names Dafydd Llewellyn as CEO
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AI opens door for new finance skillsets: insightsoftware
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insightsoftware Recognized on the 2025 Inc. 5000 List of Fastest-Growing Private Companies in America
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Jul 29, 2025 • Insightsoftware
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Jul 7, 2025 • GlobalFinTechSeries
insightsoftware Research Reveals Nearly Half of Finance Teams Questioning Tariff Preparedness
Jul 7, 2025 • GlobeNewswire News Room
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Jun 30, 2025 • Yahoo Finance
insightsoftware Brings JustPerform to France, Supporting Finance Teams with AI Powered Financial Companion
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May 28, 2025 • PR Newswire
insightsoftware Launches Spreadsheet Server Integration with Infor M3 Cloud, Accelerating Self-Service Reporting in Excel
May 16, 2025 • The Manila Times
insightsoftware Launches Spreadsheet Server Integration with Infor M3 Cloud, Accelerating Self-Service Reporting in Excel
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insightsoftware Shifts to Four Business Units, Adds to Leadership Team
May 15, 2025 • CPA Practice Advisor
insightsoftware Unveils New Leadership and Expands Business Unit Model to Accelerate Innovation for the Office of the CFO
May 14, 2025 • The Manila Times
insightsoftware Unveils New Leadership and Expands Business Unit Model to Accelerate Innovation for the Office of the CFO
May 14, 2025 • Insightsoftware
insightsoftware Unveils New Leadership and Expands Business Unit Model to Accelerate Innovation for the Office of the CFO
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insightsoftware Drives Global Expansion of JustPerform, a Financial Planning, Forecasting, and Closing Companion
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The Top Business Intelligence Software Vendors According to the FeaturedCustomers Winter 2025 Customer Success Report
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Analytics and Data Science News for the Week of February 28; Updates from Deloitte, insightsoftware, ThoughtSpot & More
Feb 28, 2025 • solutionsreview.com
Introducing Lineos, AI Powered by insightsoftware: Transforming Finance Workflows With Actionable Insights
Feb 26, 2025 • Yahoo Finance
insightsoftware Launches AI Suite for CFO Office
Feb 26, 2025 • CPA Practice Advisor
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Feb 13, 2025 • Crunchbase News
Analytics and Data Science News for the Week of February 7; Updates from Databricks, SAS, Strategy Software & More
Feb 7, 2025 • solutionsreview.com
Dresner Advisory Services Announces 2024 Technology Innovation Awards
Feb 4, 2025 • PR Newswire
The role of private clouds in enterprise data strategy [Q&A]
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Finance Teams Prioritize ESG Reporting but Lack Adequate Technology, Finds insightsoftware Report
Jan 28, 2025 • GlobeNewswire News Room
Hg-backed Insightsoftware acquires tech company JustPerform
Jan 16, 2025 • PE Hub
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Jan 15, 2025 • Yahoo Finance
Insightsoftware boosts EPM capabilities with JustPerform acquisition
Jan 15, 2025 • SiliconANGLE
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