You will own and drive the enterprise engagement strategy across customer, advisor, and employer audiences, aligning segmentation, lifecycle marketing, and cross-functional delivery to drive growth and customer value.

Lead lifecycle marketing and journey optimization across acquisition to advocacy.
Partner with Product, Operations, Data & Analytics, and Enterprise Transformation to create integrated, scalable engagement programs.

Job Description

Responsibilities

Define and lead the enterprise engagement strategy across customer, advisor, and employer audiences, ensuring a connected and consistent experience across all business lines.
Own enterprise segmentation, targeting, and personalization strategies that drive growth, retention, and customer value.
Lead lifecycle marketing and customer journey optimization efforts across acquisition, onboarding, servicing, retention, expansion, and advocacy.
Represent Marketing in enterprise transformation initiatives, including underwriting modernization, digital enablement, servicing transformation, and customer experience innovation.
Partner with Product, Distribution, Operations, Technology, Data & Analytics, Consumer Advocacy, and Enterprise Transformation teams to create integrated engagement strategies and scalable solutions.
Establish engagement frameworks, governance, and measurement standards that improve customer outcomes and business performance.
Leverage customer insights, behavioral data, advisor feedback, and emerging technologies to inform strategy, accelerate innovation, and modernize engagement capabilities.
Build and lead a high-performing team while fostering a culture of collaboration, accountability, and continuous improvement.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
At least 10 years of experience in marketing, with a focus on customer engagement and service marketing within the financial services or insurance industry.
Experience in loyalty, life cycle and segmentation marketing
Excellent communication and interpersonal skills, with the ability to collaborate across all levels of the organization.
Strong knowledge of digital marketing and email systems, marketing technology and analytical tools
Creative and strategic thinker with the ability to work through unstructured problems and develop clear action plans and priorities
Data-driven marketer with expertise in leveraging data to make decisions, drive prioritization and demonstrate impact
Strong presentation skills; effective communicator at all levels of organizations
High energy, self-starter, team-oriented, innovative and entrepreneurial spirit
Service and customer-first orientation is a must

Guardian Life

3.7 Glassdoor

Who we are Guardian makes a difference in the lives of people when they need us most. With over 160 years of stability and fiscal integrity, we are a trusted resource to generations of families and business owners, inspiring well-being and helping build financial confidence. Today, we stand behind 29 million consumers, helping them prepare and plan for a bright future for themselves and their families. We help business owners care for their employees. And we help people recover and thrive in times of unexpected loss. As a modern mutual insurance company, we believe in driving value beyond dividends. We invest in our colleagues, are building an inclusive and innovative culture, and are helping to uplift communities through thoughtful corporate impact programs.What we stand for In 1860, a community of immigrants joined together to insure and protect their businesses and families. They were guided by powerful ideals that we’ve continued to stand behind and evolved throughout the years: we do the right thing, we believe people count, we courageously shape the future together, and we go above and beyond for the people we serve. Guardian employees embrace and live by these values every day. They remind us to put people at the heart of all we do so that we can help protect what matters most to you. Want to help bring these values to life? Join us for a rewarding career and the opportunity to shape the future. Disclosures: Financial information concerning Guardian as of December 31, 2022, on a statutory basis: Admitted assets = $76.0 billion; liabilities = $67.2 billion (including $55.0 billion of reserves); and surplus = $8.8 billion. Dividends are not guaranteed. They are declared annually by Guardian’s Board of Directors. Guardian® is a registered trademark of The Guardian Life Insurance Company of America. © Copyright 2023 The Guardian Life Insurance Company of America 2023-156184 Exp. 5/25

New York, New York, USA

9.9K employees (279 in marketing)

guardianlife.com

63% recommend to a friend

77% CEO approval

Traffic Signals

Monthly Visitors

1.7M

Monthly Google Ads Budget

$593.8K

Traffic Source Mix

25.3%

Direct

66.5%

Referral

7.2%

Social

0.2%

Paid

0.7%

Headcount Trend

Current headcount: ~9.9K

Marketing Team

Marketing Team Size

202 (2% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Last Raise

Non Equity Assistance, 10 years ago

Funding History

Aug 2016
Non Equity Assistance

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Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News

All marketing roles in the US

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Head of Engagement & Services Marketing

Head of Planning & Operations, Marketing

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Marketing Associate/ Specialist

Marketing Specialist

Head of Engagement & Services Marketing

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Guardian Life

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News